California-based food and delivery service DoorDash recently partnered with Michaels, an arts and crafts chain based out of Irving, Texas. This partnership marks DoorDash’s first dabble into the arts and crafts industry, enabling a range of...Read More

Four Retail Trends Identified by Walmart and Morning Consult Walmart, a multi-channel discount retailer based in Arkansas, and Morning Consult, an American business intelligence company, have identified four significant trends applicable to...Read More

In 2020, Google reported it would remove the tracking technology more commonly known as “cookies” from its widely used Chrome browser, raising concern among brand marketers and other digital advertisers. Companies and online...Read More

Creating an engaging customer experience is no longer a luxury—it’s a necessity. As brands strive to stand out in a crowded market, understanding and implementing effective marketing strategies to acquire and retain customers is...Read More

Macy’s Enhances Personalization and Customer Experience for 30M+ Customers Macy’s is leveraging its longtime partnership with Deloitte Digital to significantly enhance its customer experience and drive better personalization and...Read More

Edible Brands® is introducing a subscription-based e-commerce platform for delivering premium fresh fruit boxes to consumers at home. The new brand is called freshfruit.com and will cater to convenience-oriented consumers. “Our...Read More

Driving customer loyalty can be a difficult task in the best economic times. As the year moves forward, economic headwinds are impacting a significant number of customers in varied ways.   One of the industries most impacted is grocery, as...Read More

One or two negative experiences are often enough to drive customers away. While some level of customer churn is inevitable for any business, effectively managing its prediction is critical to sustainable growth and...Read More

BlueConic, a customer data platform (CDP) utilized by more than 500 prominent brands, announced its acquisition of Jebbit, a first-party experience-creation software and data capture firm for marketers. The BlueConic-Jebbit merger paves the way...Read More

Taco Bell Celebrates 20 Years of Baja Blast with Bajaversary Campaign Twenty years ago, Taco Bell launched its iconic Baja Blast in partnership with Mtn Dew. Now, the Irvine, California-based fast food chain is celebrating the occasion with a...Read More