Four Retail Trends Identified by Walmart and Morning Consult
Walmart, a multi-channel discount retailer based in Arkansas, and Morning Consult, an American business intelligence company, have identified four significant trends applicable to shoppers in their first annual report. The trends identified are convenience, reflection, equity, and ease of purchase. Consumers have demonstrated that they crave hyper-specific personalization and recommendations from retailers—more than a third of survey responses indicated that....