Supplier-Contributed Blogs

Truly, Madly, Deeply – Embracing Emotional Loyalty

Christopher Kopenec, Brierley , BRIERLEY | September 24 2021

“They may forget what you said, but they will never forget how you made them feel” – Carl W. BuehnerIn our industry, we are introduced to new technologies & innovations.

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5 Emails to Boost Transit Loyalty Program Engagement

Kimberly Lyons, Brandmovers , Brandmovers | September 23 2021

Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of every shape and size can benefit from utilizing.

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Customer Marketing can save Retail

The Baesman Team , Baesman | September 22 2021

Retail has some troubling storms brewing for the future.It’s hard to say it could get much worse than the last couple of years, but it looks like the industry hasn’t hit rock-bottom quite.

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6 Tips for creating financial infrastructure that spurs innovation

Aman Cheema and Fredrik Anderson, FIS Global , FIS Global | September 21 2021

Innovative payment services such as Patm in India and Transfiya in Columbia would not have seen the light of day if their respective financial ecosystems hadn’t been open for new players. It.

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Running Promotions on Social Media, Legally Speaking

AMANDA WARD, Prizelogic , Prizelogic | September 17 2021

Running a sweepstakes or contest on social media is an easy way to connect with your customers in a medium they’re already frequenting. According the Pew Research Center, around seven in ten.

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How to Create an Amazing Customer Referral Program?

Rani Joseph, Xoxoday , Xoxoday | September 16 2021

As marketing and sales professionals, one of your foremost goals would be to increase customers and to ensure that your existing customers stay with you. In fact, a number of businesses combine.

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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Melis Unsal, Salesforce , Salesforce | September 15 2021

Supply-chain challenges, microchip shortages, and the continued threat of COVID-19 have changed the automotive industry over the last 18 months. With millennial and Gen-Z consumers .

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7 Ways to Accelerate Your Approach to the Future of Work

Matt Ede, ICF Next , Phaedon | September 14 2021

I was recently asked an impossible question during a Society for Human Resource Management (SHRM) webcast. “What is the reputational risk of not moving to a hybrid way of working?”It.

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Moving Forward: How Cinemark Continued Building Loyalty Through the Pandemic – featuring Andrew.

Jim Tierney, Clarus Commerce | September 10 2021

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.    .

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Time To Revive a Miracle With Teacher Rewards

Manoj Agarwal, Xoxoday , Xoxoday | September 09 2021

Learning is a rewarding experience. But only when teaching is, too. It’s time to engage, recognize and reward our teacher leaders so that they can transfer the spark forward - to the leaders of.

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Can Foodservice Rise to Its Recent Past Success?

DAFNA GABEL, PDI , PDI | September 08 2021

Foodservice in c-stores is performing a great deal better than in the not-so-distant past. However, the category still has some ground to make up for a full recovery. All the while, according to .

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4 Ways to Streamline Your Enterprise Loyalty Technology Migration

Jim Mattson, ICF Next , Phaedon | September 07 2021

Migrating a complex, enterprise-level loyalty platform can be an overwhelming, lengthy, and costly process, deterring—or at least postponing—many large travel brands from re-platforming.

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