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Supplier-Contributed Blogs

How to Leverage Digital Invitation Methods to Collect Richer Customer Feedback

Reuben James, SMG , SMG | August 20 2021

As customer feedback methods evolve alongside cross-channel interactions, it’s no longer enough to rely on printed invitations from your POS or EHR systems. Consumers are continuing to turn to.

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Would you Like a Side of Agency with your Technology?

Kate Atty, Clutch , Clutch | August 20 2021

If you feel like you’re not getting the full value out of your investment in technology, you’re not alone. According to Gartner, the majority of marketers across the US and UK are only.

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Community Marketing 101: What Are Online Brand Communities?

Jordan Ben, Vesta | August 19 2021

We know that you, like every marketer, would love to strengthen your brand. From increasing brand awareness to building a group of die-hard raving fans of your product or service, building your.

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New Data Reveals What Most Consumers Want from Loyalty Programs (Hint: It’s Not More Points)

Jim Tierney, Clarus Commerce | August 19 2021

We live in an instant society where consumers want and expect everything now, but most traditional loyalty programs make members wait too long to receive benefits.That’s because they’re.

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The Economic Impact of A Customer Experience Management Program on Your Business: How to.

Ken White, SMG , SMG | August 18 2021

An experience management (XM) program can drive changes across your business that increase loyalty, reduce churn, and generate revenue—and even the smallest changes can have a major impact on.

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Have C-Stores Regained Everything They Lost in 2020?

DAFNA GABEL, PDI , PDI | August 18 2021

While June 2020 marked the emergence of a new normal, June 2021 was marked by dollar sales that were flat compared to the previous year. Although year-over-year growth is an important measure of.

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Personalization Through Technology Promotes Engagement Beyond The Transaction

The Kobie Marketing Team , Kobie Marketing | August 17 2021

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to.

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Level Up Your Loyalty

Todd Hedberg, The Lacek Group , The Lacek Group | August 17 2021

Gamify to Boost Customer EngagementEvery parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. “Who can sit still the longest?” Counting.

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E-commerce Return Fraud: Tactics to Watch Out For

The Forter Team , Forter | August 16 2021

Online sales were up 32.4% in 2020 over the previous year.This shouldn’t come as a surprise, considering the pandemic situation we found ourselves in.However, even as the pandemic began to.

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How to Build Customer Loyalty Without a Large Price Tag

Ken Seaton, ICF Next , Phaedon | August 16 2021

Customer loyalty is a high-priority goal for companies seeking sustainable, long-term growth. But traditional loyalty programs can come with a hefty price tag. And despite all the benefits of a.

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Gamification Loyalty In India – Are We There Yet?

Aditi, Capillary Technologies , Capillary Technologies | August 13 2021

Earn and burn has become a passé. Personalization is hygiene.In a world where dynamic consumer behavior has become the deal breaker for brands to set their marketing strategy, gamification might just.

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You Might Need a Loyalty Program If. . . 3 Signs to Keep in Mind

The Brierley Team , BRIERLEY | August 13 2021

You don’t necessarily need to channel your inner Jeff Foxworthy, but as marketers, there are some telltale signs to look out for. And if at least one of these signs applies to you, a loyalty.

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