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Supplier-Contributed Blogs

Zero, First, Second, Third-Party Data: Navigating Data Types In The Age Of Data Privacy

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | November 08 2021

“Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore, organizational theorist.Imagine the retail world.

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How to Increase Customer Lifetime Value

Cara Panosian, Brandmovers , Brandmovers | November 05 2021

Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to understand and evaluate the Customer Lifetime Value (CLV.

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Quick Tips for Premium Loyalty Program Success

The Synapse Team , Synapse/Bizrate | October 25 2021

Customers engaged in a paid loyalty program are 59% more likely to choose a brand over its competitors and 62% more likely to spend more with that brand. Unlike a free rewards program with little to.

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Developments For 2021 Holiday Shopping Plans—3 Takeaways for Retailers to Plan For

Kurt Cederman, SMG , SMG | October 22 2021

The holiday shopping season in 2020 was unlike any other, and retailers have reason to be optimistic about this year’s shopping season. KPMG predicts a historic 7% growth in holiday sales.

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3 Ways Gamification Keeps Us Engaged and Motivated

Heather Conklin, Salesforce , Salesforce | October 21 2021

If you’re not enjoying what you’re doing, it’s difficult to stay engaged. In fact, 83% of employees who undergo gamified training are more motivated at work.All work and no play can.

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3 Ways to Optimize Your Travel Brand’s Financial Settlement Process

Jim Mattson, ICF Next , Phaedon | October 20 2021

For large hotelier and travel brands, financial settlement and reporting are one of the most crucial aspects of operations. Not only does it keep the business moving, but it’s also what funds.

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Personalization Is Essential For Improving Customer Loyalty

Walter Lamb, Loyalty Methods , Loyalty Methods | October 19 2021

Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in.

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Top Indicators That Your Brand Needs a Loyalty Program

Kimberly Lyons, Brandmovers , Brandmovers | October 18 2021

Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers keep growing. This isn’t a coincidence.

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Is Paid Loyalty Right for Your Brand?

Nina Rose, The Lacek Group , The Lacek Group | October 15 2021

Loyalty programs are good business—and they’re everywhere. They’re often free to join and begin with a simple and free registration process. Sometimes your telephone number or email.

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Loyalty Program Enhancements in Action

The Comarch Team , Comarch | October 14 2021

As in-store experiences become few and far between, consumers must be empowered with all the information they need at their fingertips. One of the most powerful ways retailers can provide customers.

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How Do I Know When I’m Ready For An Online Brand Community?

Cathy Courtney, Vesta | October 13 2021

As a modern marketer up to date with the latest trends in strengthening your brand, you’ve probably heard about online brand communities. A destination where consumers can come together.

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CPG Loyalty Programs – Comprehensive Guide (Part II)

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | October 13 2021

In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In.

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