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Supplier-Contributed Blogs

How Machine Learning Powers Fuel Price Optimization

Gabe Ortega, PDI Software , PDI | August 30 2021

Machine learning has been around for more than 70 years and has come a long way since the late 1950s when Frank Rosenblatt paved the way with his design for the first artificial neural network that.

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Leading a Technology Team With a People-First Approach

The ICF Next Team , Phaedon | August 30 2021

To thrive in today's fast-paced digital world, companies need innovative strategies to grab the attention of audiences exposed to massive amounts of media daily. But it's not enough to simply.

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Fraud and Abuse Are Fundamentally Different

Colin Sims, Forter , Forter | August 27 2021

Abuse is growing in volume and attentionPolicy abuse is a recurring topic in my recent conversations. As eCommerce has grown rapidly, so have the types and amount of abuse.Gartner identified policy.

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Moving Forward: How Foot Locker Appreciates its Loyal Customers – featuring Andrew Gray [Interview]

Jim Tierney, Clarus Commerce | August 27 2021

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.   .

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Marketing Face-off: Social Media Groups vs. Online Brand Communities

Jordan Ben, Vesta | August 26 2021

Although online brand communities are rapidly growing in popularity, we know there’s a burning question many of you still need answered.“How is an online brand community any.

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Humanizing Customer Engagement

The Brierley Team , BRIERLEY | August 26 2021

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to.

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7 Steps for Small Businesses To Hire Great Employees

Noah Kravitz, Salesforce , Salesforce | August 25 2021

Small and medium businesses (SMBs) are dealing with a hiring crunch. Though U.S. unemployment rates are still high compared to pre-pandemic levels, employers are also facing a shortage.

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Sustainability: What Consumers Expect and 3 Actions Restaurant + Grocery Brands Should Take Today

Kalli Hannam, SMG , SMG | August 25 2021

“Sustainability” isn’t just a buzzword brands can throw around without taking action or factoring it in to the customer experience. Today’s consumers are more environmentally.

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Data Offers CPGs Insights to Overcome Blindspot Barriers

JASON LOBEL, PDI , PDI | August 24 2021

Convenience stores have notoriously been data deserts for consumer packaged goods (CPG) manufacturers. C-stores have typically only made weekly sales data by region available to CPG distributors and.

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Podcast Recap: How to Build a Premium Loyalty Program

Jim Tierney, Clarus Commerce | August 24 2021

Building a successful premium loyalty program is rewarding for your members and your brand because it forms strong, sustainable relationships. What benefits will provide the most.

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How Return Fraud Affects Businesses

The Forter Team , Forter | August 23 2021

It seems that fraudsters are more prevalent than ever these days, with tons of different types of fraud that exist.From broad types such as credit card fraud to more specific types such as worker.

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Caring For The Caregivers: The Next Generation (Part 1)

Pat Sheveland, ICF Next , Phaedon | August 23 2021

By 2030, all the baby boomers will be 65 or older and joining the ranks of being a senior right along with their parents.Per the U.S. Census Bureau, many of those who reach age 65 will likely.

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