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Supplier-Contributed Blogs

The Pandemic Era Has Begun: How to Navigate Challenges and Opportunities in an Uncertain Future

Peter Schwartz, Salesforce , Salesforce | October 05 2021

We’re in a new pandemic world. While we’ve made significant progress in developing vaccines and understanding COVID-19, the Delta variant has dragged us all back to an uncomfortably high.

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The 2021 Ultimate Guide to Community Building for Brands

Jordan Ben, Vesta | October 04 2021

Is the constantly changing consumer journey throwing you in too many directions? You may struggle with maintaining loyalty among existing consumers. You are likely challenged in achieving efficient.

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Inaugural BuddyUp: C-Store Shopper Insights Report

PATRICK DE HAAN, PDI , PDI | October 01 2021

Recently, PDI and GasBuddy issued their first joint report analyzing how the pandemic has influenced shopping behavior in the $650 billion fuel and convenience industry. The “Buddy Up.

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5 Brands That Are Winning With an Online Brand Community

Jordan Ben, Vesta | September 30 2021

Your brand is one of the most important assets your business owns (no pressure).   What are you doing today to strengthen it for tomorrow?There’s a good chance you’ve already.

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How Emerging Technologies Boost DSM Programs and Meet Customer Needs

Karen Ehrhardt-Martinez, Amit Khare, and Joe Schambach, ICF Next , Phaedon | September 29 2021

Increasing utility company focus on emerging technologies leads to future DSM program successes. Follow these three steps to educate and support your customers.  LED bulbs have been an.

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How Strategic Retail Partnerships Can Enhance Customer Loyalty

Danielle Perez, Clarus Commerce | September 28 2021

More retailers are spending the time to find creative ways to reach new markets. Have you noticed some big box retailers with specialty retailer mini shops inside their.

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Choosing The Right CRM: An Indonesian Marketer’s Perspective

Aditi Jindal, Capillary Technologies , Capillary Technologies | September 27 2021

The core purpose of CRM is to improve a brand’s business relationship with its customers.CRM achieves this by analyzing a brand’s existing customer interactions throughout the.

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Truly, Madly, Deeply – Embracing Emotional Loyalty

Christopher Kopenec, Brierley , BRIERLEY | September 24 2021

“They may forget what you said, but they will never forget how you made them feel” – Carl W. BuehnerIn our industry, we are introduced to new technologies & innovations.

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5 Emails to Boost Transit Loyalty Program Engagement

Kimberly Lyons, Brandmovers , Brandmovers | September 23 2021

Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of every shape and size can benefit from utilizing.

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Customer Marketing can save Retail

The Baesman Team , Baesman | September 22 2021

Retail has some troubling storms brewing for the future.It’s hard to say it could get much worse than the last couple of years, but it looks like the industry hasn’t hit rock-bottom quite.

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6 Tips for creating financial infrastructure that spurs innovation

Aman Cheema and Fredrik Anderson, FIS Global , FIS Global | September 21 2021

Innovative payment services such as Patm in India and Transfiya in Columbia would not have seen the light of day if their respective financial ecosystems hadn’t been open for new players. It.

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Running Promotions on Social Media, Legally Speaking

AMANDA WARD, Prizelogic , Prizelogic | September 17 2021

Running a sweepstakes or contest on social media is an easy way to connect with your customers in a medium they’re already frequenting. According the Pew Research Center, around seven in ten.

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