Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Developments For 2021 Holiday Shopping Plans—3 Takeaways for Retailers to Plan For

Kurt Cederman, SMG , SMG | October 22 2021

The holiday shopping season in 2020 was unlike any other, and retailers have reason to be optimistic about this year’s shopping season. KPMG predicts a historic 7% growth in holiday sales.

CX (Customer Experience)

3 Ways Gamification Keeps Us Engaged and Motivated

Heather Conklin, Salesforce , Salesforce | October 21 2021

If you’re not enjoying what you’re doing, it’s difficult to stay engaged. In fact, 83% of employees who undergo gamified training are more motivated at work.All work and no play can.

3 Ways to Optimize Your Travel Brand’s Financial Settlement Process

Jim Mattson, ICF Next , Phaedon | October 20 2021

For large hotelier and travel brands, financial settlement and reporting are one of the most crucial aspects of operations. Not only does it keep the business moving, but it’s also what funds.

Branding / Product Positioning

Personalization Is Essential For Improving Customer Loyalty

Walter Lamb, Loyalty Methods , Loyalty Methods | October 19 2021

Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in.

Personalization

Top Indicators That Your Brand Needs a Loyalty Program

Kimberly Lyons, Brandmovers , Brandmovers | October 18 2021

Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers keep growing. This isn’t a coincidence.

Loyalty / Rewards Programs

Is Paid Loyalty Right for Your Brand?

Nina Rose, The Lacek Group , The Lacek Group | October 15 2021

Loyalty programs are good business—and they’re everywhere. They’re often free to join and begin with a simple and free registration process. Sometimes your telephone number or email.

Loyalty / Rewards Programs

Loyalty Program Enhancements in Action

The Comarch Team , Comarch | October 14 2021

As in-store experiences become few and far between, consumers must be empowered with all the information they need at their fingertips. One of the most powerful ways retailers can provide customers.

Technology

How Do I Know When I’m Ready For An Online Brand Community?

Cathy Courtney, Vesta | October 13 2021

As a modern marketer up to date with the latest trends in strengthening your brand, you’ve probably heard about online brand communities. A destination where consumers can come together.

CPG Loyalty Programs – Comprehensive Guide (Part II)

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | October 13 2021

In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In.

Loyalty / Rewards Programs

What Factors Influence Customer Purchasing Decisions?

Kimberly Lyons, Brandmovers , Brandmovers | October 12 2021

There's a lot that goes into a purchase decision.How, what, where, when, and who are all questions customers encounter when they're looking to buy a product or choose a retailer. So what are.

Brand Loyalists vs. Brand Loyalty

Rachel Iannarino, Baesman , Baesman | October 11 2021

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step.

Loyalty / Rewards Programs

New Data Reveals Loyalty Marketers’ 2021 Priorities [Webinar Recap]

Jim Tierney, Clarus Commerce | October 08 2021

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its.

Loyalty / Rewards Programs

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