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Supplier-Contributed Blogs

Three Loyalty Program Features to Use More Often

Kimberly Lyons, Brandmovers , Brandmovers | November 18 2021

When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program, certain features and functionalities can fall into.

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Searching for a Loyalty Solutions Partner? Here are 5 Things to Look For

Jim Tierney, Clarus Commerce | November 17 2021

Nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before. Retailers realize this and know consumers have infinite options. The.

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Loyalty Fraud: How to Spot it and Stop it

Kate Atty, Clutch , Clutch | November 16 2021

What Is Loyalty Fraud?Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. There are a few different categories of loyalty fraud that might occur at your.

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5 Key Steps to Successfully Launch a Subscription Program

Ken Seaton, Partner, Sales & Capture, ICF Next , Phaedon | November 15 2021

Thanks to the ever-changing consumer landscape, coupled with the global pandemic, the number of brands launching subscription programs skyrocketed, fueling explosive growth. In fact, the UBS.

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Coffee With Comarch Loyalty | Episode 4: Paula Thomas

The Comarch Team , Comarch | November 12 2021

This episode features loyalty strategy celebrity Paula Thomas, host of the “Let’s Talk Loyalty” podcast and strategic consulting expert. Watch now to discover the importance of paid.

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What Chargeback Protection Is and Why E-Commerce Businesses Should Have It

The Forter Team , Forter | November 12 2021

Every e-commerce business must deal with chargebacks, also known as disputes. But some companies have a much higher chargeback rate than others. A higher chargeback rate means you pay more in fees.

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Your New Job — Making Employees Happy

Lisa Lee, Salesforce , Salesforce | November 11 2021

Employee wellness is becoming increasingly important to companies’ success. Managers may even start to be held accountable for it. Frank DeMaria was never the kind of leader who organized.

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Are You Still Using Amazon Gift Cards? Here Is Why It Might Not Be A Great Idea

Ganesh Ram, Xoxoday , Xoxoday | November 10 2021

Several online retailers, including the big ones such as Amazon, offer digital gift cards as a way to shop or give rewards to employees, partners, and customers alike. Why do people opt for.

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An Upgrade to Your Loyalty Program or Something Completely New? The Two Models of Premium Loyalty

Jim Tierney, Clarus Commerce | November 09 2021

Consumers always want choices. When giving your loyalty program members options, adding a premium loyalty tier is a great complement to your existing traditional loyalty.

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Zero, First, Second, Third-Party Data: Navigating Data Types In The Age Of Data Privacy

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | November 08 2021

“Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore, organizational theorist.Imagine the retail world.

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How to Increase Customer Lifetime Value

Cara Panosian, Brandmovers , Brandmovers | November 05 2021

Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to understand and evaluate the Customer Lifetime Value (CLV.

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Quick Tips for Premium Loyalty Program Success

The Synapse Team , Synapse/Bizrate | October 25 2021

Customers engaged in a paid loyalty program are 59% more likely to choose a brand over its competitors and 62% more likely to spend more with that brand. Unlike a free rewards program with little to.

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