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Supplier-Contributed Blogs

Partnership Marketing: Driving Growth and Expanding Loyalty

Amy Farsht, The Lacek Group , The Lacek Group | December 09 2021

Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both are true.But partnerships also provide powerful value that drives both.

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NFT Art: The Latest Reward in Loyalty Programs

Tamas Oszi, Antavo , Antavo | December 08 2021

There’s a new sensation that’s causing quite a stir: NFT art. From a cute pop-tart cat meme that was sold for $590,000 to the almost $3 million spent on the first-ever.

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Brand Loyalists vs. Brand Loyalty

Rachel Iannarino, Baesman , Baesman | December 07 2021

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step.

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5 Reasons Customer Loyalty Programs Are Essential in Retail

Rachel Iannarino, Baesman , Baesman | December 06 2021

Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are.

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So You Have a Customer Database...Now What?

The Baesman Team , Baesman | December 03 2021

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That.

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Why Is Loyalty Fraud on the Rise?

The Comarch Team , Comarch | December 02 2021

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of .

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Customer Acquisition and Retention: Why Traditional and Premium Loyalty Programs Should Work.

Jim Tierney, Clarus Commerce | November 30 2021

Much has been written about acquisition and retention in the loyalty industry. Which strategy should you focus on more as it relates to your loyalty program? .

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Patient Experience Trends Shaping a Human-Centric Approach to Healthcare

Layne Anonsen, SMG , SMG | November 29 2021

The last 18 months have created unprecedented challenges for the healthcare industry, and the ramifications are likely to be lasting. Given the challenges at hand, it has never been more important.

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5 New Sales Metrics Every Sales Leader Should Be Thinking About

Keri Brooke, Salesforce , Salesforce | November 24 2021

The pandemic didn’t just disrupt sales. It caused a seismic shift.Before 2020, sales teams hummed on leads in pipe, one-off sales (digital and in-person), and pipeline velocity. Success metrics.

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Chargeback Fraud: What It Is and How to Prevent It

The Forter Team , Forter | November 23 2021

Chargebacks cost e-commerce businesses billions every year, and a rapidly growing percentage of them are due to chargeback fraud. So, today we’re looking at what chargeback fraud is.

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Simpler = Smarter

The Evolving Systems Team , Evolving Systems | November 22 2021

Managing the Supply Chain is EvolvingWhatever issues lie in and around the supply chain, it’s safe to say that there isn’t much glamour about any of them. Managing warehouse inventory is .

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The Future of the Oil and Gas Industry, Through a Cyber Risk Lens

Deepa Seshadri, Deloitte , Deloitte | November 19 2021

While some might say that the future is now, others would argue that the future is just beginning to unravel itself. I’m not much of a crystal ball reader, but I can look through the risk lens.

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