Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Applying Lean Manufacturing Principles to Accelerate New Hire Time to Value

Geoff Wagner, ICF Next , Phaedon | January 17 2022

Virtual onboarding can be challenging but applying lean manufacturing principles can accelerate the ability of new hires to provide substantial value. The pandemic has changed employee.

Technology

Signals21 Week 5 Recap: Forget the Vanity Metrics, Customer Lifetime Value is What Moves The Needle

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 17 2022

At Cheetah we’re committed to helping enterprise marketers keep their customers engaged, retained, and loyal in a world full of infinite choice. This week we sat down with leading brands to.

Technology

Loneliness Is Bad for Business – How to Make Employees Feel More Together

Ari Bendersky, Salesforce , Salesforce | January 14 2022

Loneliness and isolation have become growing workplace concerns as more people work remotely for at least part of the week. Thirty-six percent of Americans report feeling serious.

Employee Engagement/Training

Stepping Up: Tech and Sustainability

Ariane Bucaille and Rafi Addlestone, Deloitte , Deloitte | January 14 2022

Sustainability has been increasingly top of mind for many organizations across all industries. Companies the world over have made commitments to meet decarbonization goals and are looking inward.

Emotional Loyalty: When a Brand Makes You Feel the Feels

The Cheetah Digital Team , Marigold Engage + by Marigold | January 13 2022

Upon the launch of the Vans Family loyalty program, it was an immediate hit. They asked their members, known as their “family,” to share photos and memories of their very first pair of.

Top 10 Strategic Customer Segments

Kate Atty, Clutch , Clutch | January 13 2022

Establishing a set of customer segments is the first step to strategic, impactful marketing. Beyond personalization, segments can be used to manage churn, increase margin, optimize engagement, and.

Personalization

PrizeLogic + Clarus Commerce: The Future is Engagement Marketing

RYAN LAMIRAND, Prizelogic , Prizelogic | January 13 2022

Earning customer loyalty is harder than ever because consumers have more options, are trying new brands, accessing more channels, using more devices and have quickly evolving shopping habits. To be.

Customer Engagement

Are You Converting Your Customers from the Pump to the Store?

DAFNA GABEL, PDI , PDI | January 12 2022

The industry has seen a growing opportunity for pump-to-store conversion where c-store locations also sell fuel. This has especially been the case during the last few years as fuel demand has.

Technology

The Ultimate Loyalty Program Pre-launch Checklist: 13 Steps for a Successful Program

Jim Tierney, Clarus Commerce | January 12 2022

Just like a pre-flight checklist a pilot and co-pilot might review before takeoff, it’s critical to have a loyalty program pre-launch checklist. Once it.

Loyalty / Rewards Programs

New Consumer Data Shows How Post-Holiday Returns Directly Impact Customer Loyalty

Paul Wolfer, Clarus Commerce | January 11 2022

With the holidays just behind us, it’s time for the next and final inevitable phase of the shopping season: The post-holiday returns period. Each of the past couple years has.

Loyalty / Rewards Programs

How To Enhance Fuel Retail Experience With Loyalty Programs

Aditi Jindal, Capillary Technologies , Capillary Technologies | January 11 2022

The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs.

Understanding Customer Churn

Cara Panosian, Brandmovers , Brandmovers | January 10 2022

Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have stopped using your products and services during a.

Technology

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