Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Corporate Clients Demand More From Their Banks

Brian R. McCumber, FIS Global , FIS Global | December 17 2021

This Is an OpportunityA great deal of the discussion around digital transformation has focused on retail banking. But commercial banking is just as important. In wake of the pandemic, many commercial.

Technology

How Technology Helps Airlines Increase Revenue, Reduce Fraud, and Improve Customer Experience

The Forter Team , Forter | December 17 2021

Last month at T2RL Conference, Stuart Barwood, Director Airline Strategy at Forter was joined by Cory Garner, a former 20-year veteran of American Airlines and current Co-CEO & President.

2021 Holiday Shopping Plans [Consumer Data]

Meredith Kavanagh, Bizrate , Synapse/Bizrate | December 16 2021

Last year, daily online spending throughout the holiday shopping season surpassed $1 billion for the first time. Now, even during a global supply chain crisis, continued online spending and a.

Loyalty / Rewards Programs

The 5 Most Important Ways to Use Customer Data When Planning Your Loyalty Program

Jim Tierney, Clarus Commerce | December 16 2021

Data is the key to building a loyalty program that will create true value and resonate with your customers.A loyalty program is a great asset for brands because it gives them tons of valuable.

Loyalty / Rewards Programs

Consumer Market Research – A Comprehensive Guide for 2022

Jordan Ben, Vesta | December 15 2021

Consumer trends are shifting more quickly than ever.And businesses are shifting with them, focusing on keeping aligned with their consumers. After all, it’s all about the customer.But what.

Technology

How CKE Reimagined its Contact Center to Streamline Operations + Improve the Customer Experience

Charlie Moore, SMG , SMG | December 15 2021

Contact centers represent a key touchpoint for brands—often at an especially critical time when the customer relationship is stressed—but these interactions are notoriously difficult to.

CX (Customer Experience)

Let’s Talk Loyalty: Connecting with Customers Through Compelling Content & Experiences

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | December 14 2021

Consumer distrust at an all-time high. The modern consumer finds personalization initiatives derived from cookie tracking, location data or social media activity to be creepy, not cool. Vast swathes.

CX (Customer Experience)

Top 5 Fuel Retail Trends That Drove 2021 And Beyond

Aditi Jindal, Capillary Technologies , Capillary Technologies | December 14 2021

Globally, the evolution in the Fuel, Oil and Gas industry has begun. Marketers have adapted their brand and business strategies to the shifting fuel retail paradigm between drivers and forecourts.

Technology

Why Building Brand Trust is Important

Cara Panosian, Brandmovers , Brandmovers | December 13 2021

Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to others if they trust it. If people do.

Branding / Product Positioning

Conglomerate Loyalty In India: A Beginner’s Guide

Aditi Jindal, Capillary Technologies , Capillary Technologies | December 10 2021

47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study by KPMG.Indeed, India hails with sheer loyalists – an untapped and remarkable consumer.

Loyalty / Rewards Programs

Partnership Marketing: Driving Growth and Expanding Loyalty

Amy Farsht, The Lacek Group , The Lacek Group | December 09 2021

Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both are true.But partnerships also provide powerful value that drives both.

Loyalty / Rewards Programs

NFT Art: The Latest Reward in Loyalty Programs

Tamas Oszi, Antavo , Antavo | December 08 2021

There’s a new sensation that’s causing quite a stir: NFT art. From a cute pop-tart cat meme that was sold for $590,000 to the almost $3 million spent on the first-ever.

Loyalty / Rewards Programs

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