Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

6 CPG Loyalty Programs That Wowed Customers In Indonesia

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | January 21 2022

Imagine when your brand’s network of distributing partners and customers is sprawled across 6000 islands! Reaching out to them isn’t really a welcoming task by marketers. And now imagine.

Loyalty / Rewards Programs

Why Customer Retention Should Be One of Your Program Goals

Kimberly Lyons, Brandmovers , Brandmovers | January 21 2022

The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new customers, simply for the reason that looks better on.

Loyalty / Rewards Programs

Your Complete Guide to Maximizing Conversions from On-Ground Events

Mohit Bansal, Xoxoday , Xoxoday | January 20 2022

“Handshakes have given way to fist bumps, and sanitizers have found residence with the humble pen in every pocket. And while the masks remain, the eyes still smile. On-ground events are.

Technology

Loyalty Program Goal Planning – Are You Set Up for Success?

Jim Tierney, Clarus Commerce | January 20 2022

Whether you already have a loyalty program, are considering revamping yours, or are launching one for the first time, you need to set clear goals from the start if you want it to be successful.

Loyalty / Rewards Programs

The Power of Humor to Drive Organizational Change with the Marketoonist

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 19 2022

Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited Tom Fishburne aka the Marketoonist - one of the funniest people in marketing, to deliver a session.

Technology

Brand Loyalty in the Food & Bev Category Falls Short – See What Consumers Are Craving

Susan Frech, Vesta | January 19 2022

People love to talk and share about food (who hasn’t had to scroll through 5 pages of a gushing food blog to get to the recipe?)! That’s what makes food and beverage brands such a.

Non-Transactional Engagements

Kobie Marketing Team , Kobie Marketing | January 18 2022

Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program.

Customer Engagement

Black Friday 2021 Insights Every Retailer Should Know

Samuel Northrup, Bizrate , Synapse/Bizrate | January 18 2022

Even with global supply chain issues expected to continue into the new year, Adobe Analytics forecasts online holiday sales will top $200 billion for the first time, including $9.5 billion in.

Loyalty / Rewards Programs

Applying Lean Manufacturing Principles to Accelerate New Hire Time to Value

Geoff Wagner, ICF Next , Phaedon | January 17 2022

Virtual onboarding can be challenging but applying lean manufacturing principles can accelerate the ability of new hires to provide substantial value. The pandemic has changed employee.

Technology

Signals21 Week 5 Recap: Forget the Vanity Metrics, Customer Lifetime Value is What Moves The Needle

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 17 2022

At Cheetah we’re committed to helping enterprise marketers keep their customers engaged, retained, and loyal in a world full of infinite choice. This week we sat down with leading brands to.

Technology

Loneliness Is Bad for Business – How to Make Employees Feel More Together

Ari Bendersky, Salesforce , Salesforce | January 14 2022

Loneliness and isolation have become growing workplace concerns as more people work remotely for at least part of the week. Thirty-six percent of Americans report feeling serious.

Employee Engagement/Training

Stepping Up: Tech and Sustainability

Ariane Bucaille and Rafi Addlestone, Deloitte , Deloitte | January 14 2022

Sustainability has been increasingly top of mind for many organizations across all industries. Companies the world over have made commitments to meet decarbonization goals and are looking inward.

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