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Supplier-Contributed Blogs

Prove the ROI of Your Customer Experience Program by Aligning Insights with Business Results

Todd Leach, SMG , SMG | December 28 2021

Customer experience (CX) leaders understand the importance of demonstrating financial impact, but 50% aren’t confident in their ability to do so. On top of that existing pressure.

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Consumer Insights: What You Need to Know (And How Vesta Can Help)

Jordan Ben, Vesta | December 28 2021

The most successful businesses (regardless of industry) all have one thing in common: They put the customer first. Their products and services are customer-centric. Their customer experience is.

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3 Ways to Provide a Convenient + Contactless Customer Experience

Josie Gaeckle, SMG , SMG | December 27 2021

Throughout the pandemic, brands across industries that have prioritized the health + safety of their customers and employees have seen higher satisfaction and an increase in loyalty. This is in large.

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Are You Still Using Amazon Gift Cards? Here Is Why It Might Not Be A Great Idea

The Xoxoday Team , Xoxoday | December 27 2021

Several online retailers, including the big ones such as Amazon, offer digital gift cards as a way to shop or give rewards to employees, partners, and customers alike.Why do people opt for digital.

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A Career Change to Tech Is Easier Than You Think – Follow These Tips

Ari Bendersky, Salesforce , Salesforce | December 23 2021

Some people enter the technology world and often start coding or forging a path to work in that industry at a young age. But that’s not the case for everyone. Some people have a total.

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How Brands Can Attract and Retain Employees in 2022

Charles Cornwell, SMG , SMG | December 23 2021

This year’s record-breaking rise in job vacancies is forcing organizations to work even harder to provide appealing opportunities to attract and retain.

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Non-Transactional Engagements

The Kobie Marketing Team , Kobie Marketing | December 22 2021

Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program.

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Top 10 Signs Your Loyalty Program Needs Rehab

Dan Jurek, The Lacek Group , The Lacek Group | December 22 2021

Does your customer loyalty program achieve its intended objectives?If you had to think twice about your response, it’s probably time to make improvements.Customer loyalty best practices.

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Promotions and Prizing in a Pandemic

MICHELLE KOMORN, Prizelogic , Prizelogic | December 21 2021

If the last year and a half has taught promotion law attorneys anything, it’s that there really are world events that can affect our promotions on a very large scale.  COVID 19, had a big.

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Personalization Through Technology Promotes Engagement Beyond The Transaction

The Kobie Marketing Team , Kobie Marketing | December 21 2021

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to.

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Digital Transformation and Loyalty

Adeline Heymann, Kobie Marketing , Kobie Marketing | December 20 2021

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to.

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What The Death of Third-Party Cookies Means For Your Digital Advertising Strategy

Akilah Winbush and Larry Guerrero, ICF Next , Phaedon | December 20 2021

As data privacy concerns push third-party cookies into the past, marketers have the opportunity to create deeper connections with customers. As data privacy concerns rise, third-party cookies will.

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