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Supplier-Contributed Blogs

5 Patterns Killing Your CRM Program (And How to Fix Them)

Karan Tibdewal, Hightouch , Hightouch | January 26 2026

Four weeks into a CRM program overhaul for a leading subscription app, we got our first results back: Open rates looked good, CTRs were decent, but the conversions? Nearly zero. Retention was flat.

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Beyond Cash: Creative Rewards For a Better Sales Incentive Program

ITA Group Team , ITA Group | January 23 2026

In the incentives space, there’s often debate as to what role cash should play in creating a sales incentive program. In many industries, especially automotive, cash is the expected form of.

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Reach Your Ideal Customer with Targeted Direct Mail

The Baesman Team , Baesman | January 22 2026

A practical guide to understanding, targeting, and converting your best customers with data-driven direct mail.Direct mail has become one of the most effective ways for brands to reach high.

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The Future of Personalized Video Marketing in 2026: What’s Next?

The Blings Team , Blings | January 21 2026

By now, we’ve all seen it: attention spans are shrinking. But the real story is not that people are paying less attention. It’s that they’re processing faster. Especially Gen Z, who.

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Why Flexible Redemptions Create Stickier Airline Loyalty

The Switchfly Team , Switchfly | January 20 2026

Airline loyalty has never been more strategically important—or more misunderstood. Airlines invest heavily in elite perks, mileage bonuses, and branded program experiences, assuming the biggest.

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Transforming Loyalty Programs: Fleet Feet's Data-Driven Success

The Baesman Team , Baesman | January 19 2026

As Fleet Feet discovered, optimizing a loyalty program doesn’t require a full overhaul, just smarter strategy and a clearer understanding of customer value. But many brands.

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Top Employee Engagement Trends in 2026

ITA Group Team , ITA Group | January 16 2026

With AI adoption, economic uncertainty and workforce shifts, 2025 was a year of rapid transition. As HR leaders enter the new year, it’s essential for teams to stay aware of trends in employee.

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AI Decisioning Will Change Everything in Marketing (But Not the Way You Think)

Jonathan Weber, Bounteous , Bounteous | January 15 2026

AI is poised to transform marketing, although not in the way most people expect. The biggest breakthroughs won’t come from flashy generative demos or headline-grabbing tools. The real shift.

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Inclusive Rewards Programs: Giving Members the Freedom to Choose

The Switchfly Team , Switchfly | January 14 2026

Customer loyalty is no longer one-size-fits-all. Members want rewards that fit their personal needs—whether that’s a family getaway, a digital gift card, or an ADA-compliant.

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The Hidden Costs of Legacy Loyalty Technology

Mark Halterman, Phaedon , Phaedon | January 13 2026

Customer loyalty has become the new imperative as brands battle for market share. Tangible rewards remain a cornerstone of modern loyalty programs, but consumers also crave personalized.

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The Silent ROI Killer: Manual Incentive Operations

CarltonOne Team , CarltonOne Engagement | January 12 2026

Incentives are meant to drive performance... not slow it down! Yet for many global technology manufacturers, incentive management remains a tangled mix of spreadsheets, emails and offline.

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Learn From Our Favorite 2025 Campaigns Like “Spotify Wrapped”

Nate Wardwell, Hightouch , Hightouch | January 09 2026

Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.It’s December, so you know what that means: It’s Spotify Wrapped season. (And.

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