Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Transaction and Redemption Data Are Your Loyalty Program's Real Operating System

The CORA Loyalty Team , CORA Loyalty | March 20 2026

Loyalty programs have become a fundamental pillar of modern business strategy. Yet, for many loyalty teams, the daily reality is a deluge of data. Terabytes of customer activity, survey responses.

Loyalty / Rewards Programs

Loyalty Program Revamps Without Regret: 5 Mistakes to Avoid Before You Hit Reset

Anjali Pillai, Capillary , Capillary Technologies | March 19 2026

Recently, Dunkin’ Donuts revamped its loyalty program from DD Perks to Dunkin’ Rewards. A smart, researched move. But the customer reaction to this upgrade: Frustration! On paper.

Loyalty / Rewards Programs

Marketing Suite Fatigue

Adam Greco, Hightouch , Hightouch | March 18 2026

Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why. Over the past.

Digital / Direct Marketing

Travel Rewards as a Year-Long Loyalty Lever for Airlines

The Switchfly Team , Switchfly | March 17 2026

Loyalty has always been central to the airline business. But in today’s travel landscape, airline loyalty programs are no longer just about points, miles, or elite tiers. They have.

Loyalty / Rewards Programs

Channel Incentive Best Practices For Each Stage of the Partner Journey

ITA Group Team , ITA Group | March 16 2026

Have you ever launched a channel incentive program with compelling rewards, but it failed to inspire long-term results? That’s because successful channel incentives require more.

Loyalty / Rewards Programs

Dynamic Packaging Strategies for Year-Round Airline Loyalty Engagement

The Switchfly Team , Switchfly | March 13 2026

Airline loyalty programs were designed around flights, but travelers plan trips, not seats. Today’s members expect loyalty programs to support the full travel journey, offering flexibility.

Loyalty / Rewards Programs

The State of Customer Loyalty Heading Into 2026

The Baesman Team , Baesman | March 12 2026

As brands prepare for 2026, loyalty is no longer just a program. It is a reflection of overall customer strategy, operational readiness, and how well brands understand and respond to evolving.

Loyalty / Rewards Programs

Design, Data, Discipline: The Answer to Attrition for QSRs in Asia

Anjali Pillai, Capillary Technologies , Capillary Technologies | March 11 2026

In a region like Asia, where dining habits are rituals—family weekends at Jollibee in Manila, late-night McDonald’s in Singapore, or bubble tea runs across Bangkok—loyalty.

Data Analytics

How to Design Customer Loyalty Programs to Create Brand Advocates

ITA Group Team , ITA Group | March 10 2026

Today’s leading customer loyalty programs go beyond simply rewarding behavior. Once purely transactional, modern loyalty programs have transformed into powerful engines for emotional connection.

Loyalty / Rewards Programs

Emotional Loyalty vs. Transactional Rewards: Why Experiences Win in Airline Loyalty Programs

The Switchfly Team , Switchfly | March 09 2026

Airline loyalty programs are facing a structural shift. Points and miles still drive participation, but they no longer guarantee preference, retention, or advocacy on their own. As loyalty rewards.

Loyalty / Rewards Programs

How Employee Engagement Drives Retention and Business Growth

Tim Schieffer, ITA Group , ITA Group | March 06 2026

It’s no surprise that 66% of employees experienced burnout this past year. HR leaders are coping with shifting budgets or pressure to do more with less. There are higher expectations.

Employee Engagement/Training

B2B Loyalty Is Becoming B2C

Jochen Lehner, Loyalty Program Solutions , Loyalty Partner Solutions | March 05 2026

Designing loyalty programs that engage people while protecting marginsDid you know?B2B companies already outperform B2C brands in customer retention, 82% vs. 74%, according to research by Rivo (2025).

Displaying results 97-108 (of 2536)

|< < 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 > >|