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Supplier-Contributed Blogs

The Ultimate Loyalty Program Pre-launch Checklist: 13 Steps for a Successful Program

Jim Tierney, Clarus Commerce | January 12 2022

Just like a pre-flight checklist a pilot and co-pilot might review before takeoff, it’s critical to have a loyalty program pre-launch checklist. Once it.

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New Consumer Data Shows How Post-Holiday Returns Directly Impact Customer Loyalty

Paul Wolfer, Clarus Commerce | January 11 2022

With the holidays just behind us, it’s time for the next and final inevitable phase of the shopping season:  The post-holiday returns period. Each of the past couple years has.

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How To Enhance Fuel Retail Experience With Loyalty Programs

Aditi Jindal, Capillary Technologies , Capillary Technologies | January 11 2022

The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs.

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Understanding Customer Churn

Cara Panosian, Brandmovers , Brandmovers | January 10 2022

Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have stopped using your products and services during a.

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Between the Transactions – Adventures in Modern Engagement

David Andreadakis, Kobie , Kobie Marketing | January 10 2022

Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself.

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Expert Spotlight with Jami Ferguson | How the Product Management Director Guides SMG’s Product.

The SMG Team , SMG | January 07 2022

Today we hear from Jami Ferguson—Director, Product Management—to learn which SMG tech enhancements she’s most excited about, why successful companies put product at the forefront.

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So You Have a Customer Database...Now What?

The Baesman Team , Baesman | January 07 2022

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That.

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Why DevOps requires more than a technology transformation

Molly McDaniel, ICF Next , Phaedon | December 31 2021

For many organizations, DevOps is often thought of as simply a technology-centered transformation focused on integrating the development and operations teams. While that is a core element of adopting.

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The Future of Marketing Analytics–Driven by Strategy

David Yussen, ICF Next , Phaedon | December 30 2021

Driven by marketing and analytics leaders, SaaS experienced explosive growth over the past decade, with market revenue estimated to exceed $2 billion. When it comes to the age-old challenge.

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How Loyalty Evens the Data Collection Playing Field

Hugo St. John, Kobie , Kobie Marketing | December 30 2021

From Fossils to OilJust over fifty years ago, on October 29, 1969, ARPANET—the precursor to the internet as we know it today—was born. At its inception, ARPANET involved four machines.

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Gift Card Integration: Delivering Big Revenues for Retailers

Kate Atty, Clutch , Clutch | December 29 2021

While the majority of retailers recognize the importance of their gift card business – a $160 billion business with double-digit growth since 2015, according to Incisiv – 93.

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Managing Physical Stock, Supply Chain and Logistics: What It Should Say on the Tin

The Evolving Systems Team , Evolving Systems | December 29 2021

Monolithic solutions aren't necessarily the answer. As we briefly discussed in our previous blog about managing the supply chain, here at Evolving Systems we think that the unique inventory.

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