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Supplier-Contributed Blogs

Improving Outcomes with Your Experience Management Software and Program

The SMG Team , SMG | February 10 2022

Investing in a customer experience management platform is a significant investment both financially and, if done correctly, in commitment of company logistics and personnel. To maximize your ROI and.

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Top Logistics Trends in 2022

SID GAITONDE, PDI , PDI | February 09 2022

You’ll never hear me describe the fuel logistics industry as boring, and 2021 was no exception. In addition to facing all the ongoing pandemic-related impacts, labor shortages remained a big.

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Is Your MarTech Stack Ruining Your Customer Relationships?

Ken Seaton and Mike Sund, ICF Next , Phaedon | February 08 2022

MarTech stacks can enhance customer experiences when strategically adopted, but a lack of focus and governance can lead to internal strife and customer churn. As the age of digital continues to.

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5 Must Incorporate Marketing Strategies For Lunar New Year Campaign

Aditi Jindal, Capillary Technologies , Capillary Technologies | February 07 2022

Roaring high this 2022 is definitely the festive spirit of people celebrating the Lunar New Year (aka the Chinese New Year) across the world. After all this year is all about the year of.

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Top 5 Trends That Are Revolutionizing CPG Industry

Aditi Jindal, Capillary Technologies , Capillary Technologies | February 04 2022

When the world’s leading biscuit brand (Parle Products) increased the price of its crowd favorite- Parle G by 6-7% in 2021, marketers sensed seismic shifts burgeoning in the CPG.

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Emotional Loyalty: Build Your Brand Through Paid Media

Alicia Houselog, ICF Next , Phaedon | February 03 2022

A gap exists between what consumers want from brands and how they feel those brands deliver. The missing piece is often simple—emotional connection. According to our Humanizing Loyalty.

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2022 Trends and Opportunities in Customer Loyalty

Joe Rueckert, The Lacek Group , The Lacek Group | February 03 2022

Now’s the time for loyalty marketers to take actionLast year at this time, the business landscape looked promising with easing COVID restrictions, emerging vaccines, and revving consumer demand.

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New Data: How Much Does Community Matter When Building Brand Loyalty?

Jim Tierney, Clarus Commerce | February 02 2022

A sense of community is a powerful feeling for people sharing any common bond. And the same is true for brand communities.  If your brand instills a sense of community and exclusivity for.

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6 Loyalty Programs That Pack A Dozen For Customers In Saudi Arabia

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | February 01 2022

It has been nearly 2 years since the pandemic struck and world economies have settled in for the new normal, let alone Saudi Arabia. Consumers from the kingdom are warming up to get back to normal.

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Renew Your Brand's Experiential Rewards in 2022

Barb Olson, The Lacek Group , The Lacek Group | February 01 2022

While rewarding profitable customers with experiential rewards isn’t a new concept, customers’ mindsets and commerce habits have changed immensely since the COVID pandemic hit. This new.

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Creating Employee Experiences That Are Meaningful With Career Pathing

Kim Klosak, SMG , SMG | January 31 2022

Leading organizations embrace change. They recognize and appreciate the value of a diverse workforce—creating employee experiences to fit the individual needs of employees.

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Top Fuel Trends in 2022

PATRICK DE HAAN, PDI SOFTWARE , PDI | January 31 2022

All signs point to 2022 as being a critical year for fuel and convenience retailers to strengthen their relationships with consumers. To accomplish this, you’ll need to leverage a variety of.

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