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Supplier-Contributed Blogs

Are Loyal Customers Engaging Enough with Your Brand? (New Data Might Surprise You)

Jim Tierney, Clarus Commerce | March 11 2022

Customer loyalty can be measured in many ways. By transactions, brand engagement, advocacy, social media sharing, or through unique experiences. But loyalty isn’t earned overnight, so it.

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Do You Want to Be Compliant…or Secure?

Tom Callahan, PDI , PDI | March 10 2022

When I’m meeting with prospective customers who are exploring their cybersecurity options, they often begin the conversation by asking how much they need to do to become compliant. Especially.

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What is Brand Advocacy & How Your Business Can Gain From It

Jordan Ben, Vesta | March 09 2022

What is brand advocacy? Simply put, brand advocacy is a fancy term for good ol word-of-mouth. When you have a cohort of satisfied consumers advocating for other consumers to buy your product or.

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How Loyalty Programs Are Important For Collecting First-Party Data

Cara Panosian, Brandmovers , Brandmovers | March 08 2022

In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies have to understand different elements such as how.

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How to Increase Customer LTV With a Loyalty Program

The Formation Team , Formation | March 08 2022

When brands evaluate their business success, they look at metrics like net promoter score, customer satisfaction, and customer effort score. But perhaps one of the most important metrics these days.

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Do People Really Trust Your Company? There’s a Metric for That

Lisa Lee, Salesforce , Salesforce | March 07 2022

You probably know how to build trust with your stakeholders, but do you know how to measure and quantify it? You’re not alone if the answer is no. Most business leaders would agree that.

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5 Things You Didn't Know About Variable Data Printing

The Baesman Team , Baesman | March 07 2022

Maybe you’ve heard of variable data printing (VDP)—the print technology that automatically customizes printed materials like direct mail based on customer data. If you’ve never used.

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Loyalty in the Metaverse. Some Food for Thought.

The Qiibee Team , Qiibee | March 04 2022

If any of you already watched ‘Ready Player One’, then buckle up because we are about to make the science-fiction of this movie a reality. The Metaverse has been a hot topic in the recent.

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B2B sets the pace in creating Participation Brands

RICHARD MABBOTT, Iris Worldwide | March 03 2022

B2B brands are not held up as marketing innovators as much as they should be. It is B2B brands who are embracing and driving forward the strategic idea of being a ‘Participation Brand&rsquo.

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5 Best Practices For Launching a Customer-Centric Loyalty Program

Tom Madden, ICF Next , Phaedon | March 03 2022

Break through a crowded market with tips for creating an innovative program. Loyalty programs have been around for decades, permeating almost every consumer sector. In fact, brands that do not offer.

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The Most Important Loyalty Metric - Customer Lifetime Value

Rob Fagnani, Formation , Formation | March 02 2022

Ask 10 marketers to tell you how they calculate customer lifetime value (CLV), and you'll likely get 10 different answers. It's a tricky metric to assess, even though at its core, it's a.

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What on Earth Is Variable Data Printing?

The Baesman Team , Baesman | March 01 2022

What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means.

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