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Supplier-Contributed Blogs

Customer Data Platforms Offer More Advanced Digital Experiences

Eric MacKenzie, ICF Next , Phaedon | May 13 2022

With evolving customer expectations of how data is collected and used, customer data platforms (CDP) are playing a key role in the future of customer experience and data management. Businesses are.

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Why Tiered Loyalty Programs Are So Attractive to Customers

Zsuzsa Kecsmar, Antavo , Antavo | May 12 2022

What makes customers truly loyal? The key lies not in sales and discounts, but in customer satisfaction and long-term engagement. According to Salesforce, 91% of customers say they’re more.

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Ways to Incorporate Gamification Into Your Loyalty Program

Cara Panosian, Brandmovers , Brandmovers | May 11 2022

Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to feel as though they are playing a game as a way.

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How Rite Aid is Growing Its Loyal Customer Base – featuring Erik Keptner

Jim Tierney, Clarus Commerce | May 10 2022

The COVID-19 pandemic has impacted everyone and all businesses in the past two-plus years. One segment that has become more relevant to consumers during this time has been pharmacies. Consumers.

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Cleaning Up Your Community: 5 Ways Organizations Can Protect Their Employees

Iris Identity Protection Team | May 09 2022

It’s no secret: COVID-19 (aka coronavirus) has disrupted lives, livelihoods, communities, and businesses across the globe. With business storefronts temporarily shut down, 7.14 million.

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Grolsch Appoints Iris to Build Brand Globally

The Iris Worldwide Team | May 06 2022

Iris has been appointed as the global lead strategic and creative agency for beer brand Grolsch.The agency will be tasked with reigniting the brand and asserting it as a global beer icon. Iris.

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2022 Mother’s Day Shopping Statistics That Show How Consumers Will Be Engaging This Year

Jim Tierney, Clarus Commerce | May 06 2022

As everyone enjoys the early days of spring amid falling COVID-19 numbers, we wanted to learn how consumers are feeling about shopping for Mother’s Day (May 8) this year.  Last year.

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Reward Choice Retains Members.

The Kobie Marketing Team , Kobie Marketing | May 05 2022

Learn how Kobie’s data scientists used data analysis to prove that reward choice keeps members engaged in the program more than a single reward offering.CHALLENGE​A national Client with a.

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Loyalty in the Metaverse. Some Food for Thought.

The Qiibee Team , Qiibee | May 04 2022

If any of you already watched ‘Ready Player One’, then buckle up because we are about to make the science-fiction of this movie a reality. The Metaverse has been a hot topic in the recent.

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4 Standards for Customer Experience Benchmarking to Help You Rise to the Top of Your Industry

The SMG Team , SMG | May 03 2022

Some say you shouldn’t compare yourself to others. This may be true in your personal life, but when it comes to your business, if you don’t know where you stand, how can you begin to get.

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Community 101 – All About Online Brand Communities

Jordan Ben, Vesta | May 02 2022

It’s the paradox all marketers face: a strong brand makes everything you need to do easier, but building a strong brand isn’t easy.It takes hard work and persistence to develop a brand.

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The Untapped Potential of B2B Manufacturing Loyalty Programs

The Comarch Team , Comarch | April 29 2022

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those.

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