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Supplier-Contributed Blogs

Customer Engagement Strategy: Turning Customers into Advocates

The Formation Team , Formation | March 28 2022

According to research by Salesforce, 73% of customers say one extraordinary experience with one company raises their expectations for engagement with other companies. The same report also.

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The New Employee Value Proposition

Katrin Homer and Matt Ede, ICF Next , Phaedon | March 25 2022

Any effective employee value proposition (EVP) should provide a compelling basis for employees to commit to your organization.And yet, the pandemic has prompted many employees to reassess what is.

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11 Ways To Increase Customer Loyalty

The Formation Team , Formation | March 24 2022

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study, “members of loyalty programs generate between 12 to.

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Understanding Why Your Loyalty Program Isn’t Showing Results

Cara Panosian, Brandmovers , Brandmovers | March 23 2022

Customer loyalty programs are a great way for companies to build long-lasting relationships with their customers and reward them for being repeat buyers of their products. After developing a loyalty.

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Using Customer Loyalty Software to Keep Customers Coming Back

The Baesman Team , Baesman | March 22 2022

You probably already know all too well the critical role that customer retention plays in your brand’s success. It’s not enough to attract new customers to your business—in order to.

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How to Increase Customer LTV With a Loyalty Program

The Formation Team , Formation | March 22 2022

When brands evaluate their business success, they look at metrics like net promoter score, customer satisfaction, and customer effort score. But perhaps one of the most important metrics these days.

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The Unspoken Complexity of Personalization

Colin Eagan, Jeff Moores, and Nick Swami, ICF Next , Phaedon | March 21 2022

For any size of brand, working at any scale, personalization is table stakes. And that doesn’t just mean a name in an email. Personalization should reflect what you know about your.

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Saving Retail with Customer Marketing Programs

The Baesman Team , Baesman | March 18 2022

Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective.

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The Ultimate Guide to Loyalty Programs: Everything You Need to Know to Engage Your Best Customers

Paul Wolfer, Clarus Commerce | March 17 2022

Customer loyalty is one of the most widely talked about topics today, and for good reason. When it comes to where to buy products or services, your customers have unlimited choices at their.

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Cultivating Loyalty in The CPG Industry Through Innovative Customer Experience

Lauren Sutherland, ICF Next , Phaedon | March 17 2022

In light of the ongoing pandemic, the increased focus on privacy that has resulted in a crackdown on third-party cookies, and the emergence of increasingly powerful “walled gardens&rdquo.

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6 Things Sales Leaders Can Do to Counter The Great Resignation

Jen Gustavson, Salesforce , Salesforce | March 16 2022

A record-shattering 4.5 million Americans left their jobs in November 2021, part of an exodus known as The Great Resignation. That trend is expected to continue this year, posing big.

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Could Rising Inflation Make Marketers Ditch Brand Purpose?

BEN ESSEN, Iris Worldwide | March 15 2022

Some media pundits forecasted that a new ‘Roaring 20s’ with a sustained consumer spending boom and ‘party’ mentality lay ahead once we emerged from Covid. However.

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