Supplier-Contributed Blogs

Personalization Drill Down: Offering Wellness Requires Balancing Brand Trust & Privacy

Kobie Marketing Team , Kobie Marketing | April 08 2022

Health, fitness, mindfulness and wellness have taken center stage during a global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the.

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How to Build an Online Community

Jordan Ben, Vesta | April 07 2022

You’ve seen them around. You’ve been invited to them. Maybe you’re a part of one right now. We’re talking about an online community.Online communities are a valuable tool.

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5 Customer Retention Strategies You Can't Ignore

The Baesman Team , Baesman | April 06 2022

Customer retention can be the key to growing your revenue because existing customers are known to spend more than new customers, and convincing customers to stick around tends to cost less than.

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What’s the Bottom Line? 4 Steps to Measuring Your Loyalty Program’s Financial Performance

The Brierley Team , Capillary Technologies | April 05 2022

You have a loyalty program and your customers are engaged, are earning and redeeming rewards, and are pretty satisfied with the program.  Still, you may be asking yourself (or maybe your CFO is.

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A Beginner’s Guide to Cryptocurrency’s Impact on Loyalty Marketing

Dan Jurek, The Lacek Group , The Lacek Group | April 04 2022

Loyalty programs have long been a popular marketing strategy, allowing brands to identify, recognize, and reward customers for desired engagement. The most significant benefits of loyalty programs.

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6 Types of Quick-to-Market Promotions to Engage Customers (That You Can Launch Fast)

Jim Tierney, Clarus Commerce | April 01 2022

Quick-to-market promotions help brands be in the moment with their loyal customers. These incentivized engagement solutions often coincide with specific current events or special brand occasions.

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5 Ways to Get Started with Customer Segmentation Analysis

The Baesman Team , Baesman | March 31 2022

No customer wants to feel like a brand just doesn’t get them. Customer segmentation analysis allows brands to better understand and categorize their customer base according to factors like.

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The Importance of Customer Experience in 2022

The SMG Team , SMG | March 30 2022

Providing a great customer experience (CX) has long been prioritized by brands wanting to differentiate from the competition. Companies that continue to recognize the importance of customer.

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Why Speed Matters: 5 Visual Marketing Tips

The Baesman Team , Baesman | March 29 2022

Visual marketing materials like in-store signage play a critical role in shaping customers’ buying decisions, so having the right signs at the right time is crucial. Signage that has been on.

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Customer Engagement Strategy: Turning Customers into Advocates

The Formation Team , Formation | March 28 2022

According to research by Salesforce, 73% of customers say one extraordinary experience with one company raises their expectations for engagement with other companies. The same report also.

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The New Employee Value Proposition

Katrin Homer and Matt Ede, ICF Next , Phaedon | March 25 2022

Any effective employee value proposition (EVP) should provide a compelling basis for employees to commit to your organization.And yet, the pandemic has prompted many employees to reassess what is.

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11 Ways To Increase Customer Loyalty

The Formation Team , Formation | March 24 2022

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study, “members of loyalty programs generate between 12 to.

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