Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Hybrid Work Could Be Hurting Your Inclusion Efforts – Here’s How You Can Tell

Lisa Lee, Salesforce , Salesforce | April 22 2022

Most businesses collect data on diversity in their ranks, and more of them are publicizing their efforts to improve it. But to keep diversity, equity, and inclusion (DEI) efforts on track.

Employee Engagement/Training

How to Enhance Your Sweepstakes to Elevate Consumer Engagement

Jim Tierney, Clarus Commerce | April 21 2022

Forty-five percent of consumers have made a first-time purchase because of participating in a sweepstakes campaign. And 72% of consumers would share personal information to participate.

Customer Engagement

The Ultimate Guide to Customer Loyalty

The Comarch Team , Comarch | April 21 2022

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as.

Loyalty / Rewards Programs

The Right Partnerships Yield Results

Amy Farsht, The Lacek Group , The Lacek Group | April 20 2022

Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to engage on a more regular basis with your brand. Thoughtfully chosen.

Partnerships

Why Emotional Loyalty Matters Now More Than Ever

JR Slubowski, Kobie , Kobie Marketing | April 19 2022

When market dynamics shift, brands face a domino effect. Market changes force technology to adapt, and technology changes force loyalty strategies to adapt. At the receiving end of .

Building a Brand: How to Engage Existing Customers & Build Brand Loyalty

The Baesman Team , Baesman | April 19 2022

For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the.

Top Benefits of Using a B2B Loyalty and Incentive Program

Kimberly Lyons, Brandmovers , Brandmovers | April 18 2022

Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect a brand's business success. Especially for B2B.

5 Customer Loyalty Stats That Should Have Marketers Scared

Jim Tierney, Clarus Commerce | April 14 2022

What constitutes a loyal customer? Increased spend? Order frequency? Brand advocacy? While our new 2022 Customer Loyalty Data Study showed that 67% of loyal customers buy from.

Loyalty / Rewards Programs

4 Ways Mobile Can Operationalize Relationship Marketing

Andy Gladwin, Cheetah Digital , Marigold Engage + by Marigold | April 13 2022

The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their.

CRM (Customer Relationship)

Improve Loyalty Program Engagement with Modern Gamification

The Formation Team , Formation | April 12 2022

Loyalty programs are the name of the game for marketers today since keeping a customer is 5x less costly than acquiring new ones, and nearly half of a brand's revenue is created by.

The New Reality of Everyday Teleworking: Make it Safe

The Iris Powered by Generali Team | April 12 2022

Flexible teleworking options have been trending in the workplace for years now, and many experts predicted this perk will one day become obligatory for organizations that wish to remain face-to-face.

Technology

Harnessing the Power of Predictive Modeling to Deliver Personalized Experiences at Scale

Nate Thompson, ICF Next , Phaedon | April 11 2022

Curious to know more about who your customers are and where they’re at? They’re online, telling you all about themselves. Now more than ever, consumers want a unique experience as.

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