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Supplier-Contributed Blogs

How to Optimize Audience Segmentation with an Online Brand Community (Featuring 2022 Back-to-School.

Jordan Ben, Vesta | June 15 2022

Did you know that marketers who conduct audience research are 3X more likely to achieve their marketing goals? And that a whopping 65% of marketers report doing audience research &ldquo.

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7 Customer Retention Strategies That Still Work

The Formation Team , Formation | June 14 2022

Despite the fact that acquiring new customers costs 5 to 10 times more than selling to a current customer — and current customers spend 67% more on average than those who are new.

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Maintaining Loyalty During Volatile Times

The Arrivia Team , Arrivia | June 14 2022

Travel loyalty is a complicated business to get into. To be successful, you need the technology and staff to support your consumers through their entire redemption journeys, from booking to boarding..

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3 Tactics for Boosting Partner Participation in Your B2B Loyalty Program

Kimberly Lyons, Brandmovers , Brandmovers | June 13 2022

B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key business goals. Depending on when you launched your.

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Four Loyalty Segments Every Marketer Can Act On

Phil Hussey, Antavo , Antavo | June 13 2022

While the notion of 1:1 personalization is enchanting, scalable loyalty strategies are built around sizeable loyalty segments that share common needs and hold potential for the organization.

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How Credit Unions are Trying to Win Back Members

The Arrivia Team , Arrivia | June 10 2022

Credit unions depend on face-to-face interactions to bring in new members. The pandemic has upended this model by limiting those opportunities and many credit unions have seen a dip in their.

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How Promotion Overlays Increase Customer Engagement in Your Loyalty Program

Jim Tierney, Clarus Commerce | June 09 2022

The challenge for any loyalty program is keeping your members engaged. The early excitement of enrolling and participating in new programs can sometimes wane as members repeat the same.

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Unleashing Loyalty Points to Pay

The Bakkt Team , Bakkt | June 08 2022

The loyalty landscape continues to evolve and brands are flexing in new ways to differentiate from the pack. This is leading to a resurgence in rethinking loyalty programs and an ongoing focus on.

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Responding to the Travel Rebound: How Should Travel Companies Adjust Their Loyalty Strategies?

The Arrivia Team , Arrivia | June 07 2022

With leisure travel driving the current travel rebound, companies with travel rewards programs will need to pivot their loyalty focus to cater to this clientele. Whether their loyalty members are.

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Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Jordan Ben, Vesta | June 06 2022

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been.

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Emotional Loyalty: What is it and how is it measured?

The Brierley Team , Capillary Technologies | June 06 2022

Reflect for a moment on why you buy from certain retailers or have preferences for brands and products. What makes you purchase a pair of New Balance trainers over a Nike pair? What is driving you to.

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7 Creative Promotions That Can Spark Customer Engagement and Collect Quality Data

Jim Tierney, Clarus Commerce | June 03 2022

You want to get an edge on your competition, increase customer engagement, build brand loyalty, and collect zero-party data. Creative promotions can help you achieve these goals, especially ones.

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