Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

CPG Marketing: Why C-Store is the Right Channel to Reach Your Shoppers

PDI Software , PDI | July 12 2022

In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down. And on top of that, the pandemic shifted many trends in c-store.

CX (Customer Experience)

Connecting Restaurants to Their Customers in the Digital Age

Tom Madden, ICF Next , Phaedon | July 12 2022

Many restaurant brands have had a harder time staying connected with their customers in recent years.For over two decades, consumers increasingly moved to the digital space. Then, the forced.

Cross-Channel Marketing: Deliver Messages That Resonate And Delight

Bryan Finfrock, Cheetah Digital | July 11 2022

The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving.

Technology

Customer Loyalty Programs: A Definitive Guide With 13 Actionable Steps

Tamas Oszi, Antavo , Antavo | July 11 2022

In the world of customer retention, building a loyalty program that stands out is a major endeavor for any company. Loyalty programs can be a game-changing opportunity if created with care and.

Loyalty / Rewards Programs

Customer Retention Measurement: 10 Key Metrics to Track

The Formation Team , Formation | July 08 2022

Focusing on customer retention is a requirement for brands that want to succeed in our current era of customer-centric commerce. But knowing it’s critical versus measuring it and acting on the.

CX (Customer Experience)

Engaging Gen Z Through Authentic Messaging

Michelle Ruiz-Ponce, ICF Next , Phaedon | July 08 2022

Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid.

Post-Pandemic Privileges: How Travel Benefits Programs Can Meet Leisure Travelers’ Demands For.

The Arrivia Team , Arrivia | July 07 2022

Travel is back. Of course, restrictions are still in place across many regions and sectors, and the business travel market looks like it’s in for a more gradual recovery. But even casual.

Loyalty / Rewards Programs

20 Compelling Value Propositions and Why They Work

Barbara Kekes-Szabo, Antavo , Antavo | July 07 2022

Providing your customers with a reason to buy your products seems quite obvious. The challenge lies in clearly formulating what benefit your product or service provides them and expressing why it.

Technology

10 B2B Loyalty Statistics You Should Care About

The Comarch Team , Comarch | July 06 2022

While B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of .

B2B / Channel

How to Earn Positive ROI from Analyzing Your Customer Database

The Baesman Team , Baesman | July 06 2022

How can you know where there are opportunities for growth if you’re not sure where you stand right now? Analyzing your customer database can reveal opportunities for implementing changes that.

Data Analytics

Is Your Tech Stack Ready For Modern Customer Loyalty?

The Formation Team , Formation | July 05 2022

Most brands dream of creating customer loyalty programs that stack up to the likes of Starbucks, Sephora, United Airlines, and Amazon. These loyalty-leading brands build deep relationships with.

Loyalty / Rewards Programs

Why First-Party Customer Data Is Better Than Using Cookies (Really)

Jackie Yeaney | Chief Marketing Officer, Tableau , Salesforce | July 01 2022

Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad-tracking.

Data Analytics

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