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Supplier-Contributed Blogs

How Credit Unions are Trying to Win Back Members

The Arrivia Team , Arrivia | June 10 2022

Credit unions depend on face-to-face interactions to bring in new members. The pandemic has upended this model by limiting those opportunities and many credit unions have seen a dip in their.

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How Promotion Overlays Increase Customer Engagement in Your Loyalty Program

Jim Tierney, Clarus Commerce | June 09 2022

The challenge for any loyalty program is keeping your members engaged. The early excitement of enrolling and participating in new programs can sometimes wane as members repeat the same.

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Unleashing Loyalty Points to Pay

The Bakkt Team , Bakkt | June 08 2022

The loyalty landscape continues to evolve and brands are flexing in new ways to differentiate from the pack. This is leading to a resurgence in rethinking loyalty programs and an ongoing focus on.

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Responding to the Travel Rebound: How Should Travel Companies Adjust Their Loyalty Strategies?

The Arrivia Team , Arrivia | June 07 2022

With leisure travel driving the current travel rebound, companies with travel rewards programs will need to pivot their loyalty focus to cater to this clientele. Whether their loyalty members are.

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Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Jordan Ben, Vesta | June 06 2022

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been.

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Emotional Loyalty: What is it and how is it measured?

The Brierley Team , Capillary Technologies | June 06 2022

Reflect for a moment on why you buy from certain retailers or have preferences for brands and products. What makes you purchase a pair of New Balance trainers over a Nike pair? What is driving you to.

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7 Creative Promotions That Can Spark Customer Engagement and Collect Quality Data

Jim Tierney, Clarus Commerce | June 03 2022

You want to get an edge on your competition, increase customer engagement, build brand loyalty, and collect zero-party data. Creative promotions can help you achieve these goals, especially ones.

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Can Travel Unravel the “Great Worker Reckoning”?

The Arrivia Team , Arrivia | June 02 2022

How to attract and retain employees with unique benefits that inspire and reward Businesses in the United States and worldwide are scrambling to attract and retain employees as they face.

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Top 157 Customer Loyalty Statistics and Benchmarks for 2022 and Beyond

Barbara Kekes-Szabo, Antavo , Antavo | June 01 2022

Level up your loyalty marketing with the latest insights to keep customers coming back. 100% data-backed with 157 customer loyalty statistics.  Let’s take a deep dive into customer.

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Why Anytime is a Good Time to Launch a Loyalty Program

Cara Panosian, Brandmovers , Brandmovers | May 31 2022

In the past couple years companies have seen an increase in people spending more time shopping online. This is a great opportunity to implement incentives and rewards through loyalty programs. There.

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Embracing the Travel Rebound With Arrivia’s Mike Nelson and Kevin May of PhocusWire

The Arrivia Team , Arrivia | May 31 2022

Across the travel sector, there’s more positivity in the air – at last. More travelers are taking to the skies and the seas, and many are already planning their 2022 and even 2023.

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How Financial Services Brands can Optimise Their Rewards Programs

The Arrivia Team , Arrivia | May 27 2022

As the US begins its return to normality, many citizens have a pent up desire to travel. Financial services companies must understand that this desire is driven by leisure travellers, not business.

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