Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Engaging Gen Z Through Authentic Messaging

Michelle Ruiz-Ponce, ICF Next , Phaedon | July 08 2022

Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid.

Post-Pandemic Privileges: How Travel Benefits Programs Can Meet Leisure Travelers’ Demands For.

The Arrivia Team , Arrivia | July 07 2022

Travel is back. Of course, restrictions are still in place across many regions and sectors, and the business travel market looks like it’s in for a more gradual recovery. But even casual.

Loyalty / Rewards Programs

20 Compelling Value Propositions and Why They Work

Barbara Kekes-Szabo, Antavo , Antavo | July 07 2022

Providing your customers with a reason to buy your products seems quite obvious. The challenge lies in clearly formulating what benefit your product or service provides them and expressing why it.

Technology

10 B2B Loyalty Statistics You Should Care About

The Comarch Team , Comarch | July 06 2022

While B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of .

B2B / Channel

How to Earn Positive ROI from Analyzing Your Customer Database

The Baesman Team , Baesman | July 06 2022

How can you know where there are opportunities for growth if you’re not sure where you stand right now? Analyzing your customer database can reveal opportunities for implementing changes that.

Data Analytics

Is Your Tech Stack Ready For Modern Customer Loyalty?

The Formation Team , Formation | July 05 2022

Most brands dream of creating customer loyalty programs that stack up to the likes of Starbucks, Sephora, United Airlines, and Amazon. These loyalty-leading brands build deep relationships with.

Loyalty / Rewards Programs

Why First-Party Customer Data Is Better Than Using Cookies (Really)

Jackie Yeaney | Chief Marketing Officer, Tableau , Salesforce | July 01 2022

Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad-tracking.

Data Analytics

Partnering With Customers in Search of Lost Trust in the New Risk Environment : A Guide For.

Ricardo Martínez, Deloitte , Deloitte | July 01 2022

Environmental, social, and governance (ESG) issues have been moving upward on senior executive agendas even before the Covid-19 pandemic. The past two years have accelerated that movement.

CRM (Customer Relationship)

Customer Segmentation Models: A Better Approach for 2022

The Formation Team , Formation | June 30 2022

Think about your lifestyle, needs, and interests. Now, think about the same for others, like your friends or family. Even though you may share a few common traits or interests, odds are you're.

Personalization

You Know What They Say About Assumptions: Make Good Ones

Nina Rose, Lacek Group , The Lacek Group | June 30 2022

Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an economic model can be an incredibly useful tool. If the assumptions are off.

Data Analytics

Create a Lasting Impression – What is Experiential Marketing?

Zsuzsa Kecsmar, Antavo , Antavo | June 29 2022

If you asked any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my credit card on the counter.

How Dynamic Segmentation Can Improve Your Loyalty Program

Cara Panosian, Brandmovers , Brandmovers | June 29 2022

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data and behaviors. Dynamic groups are.

Loyalty / Rewards Programs

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