Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Make the Move from Transaction-Based to Engagement-Based Loyalty Programs

Cara Panosian, Brandmovers , Brandmovers | July 19 2022

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer loyalty. When a program is focused on building.

For Right-Brained People, We Drew A Picture. For Left-Brained People, We Wrote A Report.

The Lacek Group Team , The Lacek Group | July 19 2022

The Changing Look of Loyalty No matter which side of your brain does the thinking about customer loyalty, you’ll find valuable insights into the key drivers of customer loyalty in our.

Loyalty / Rewards Programs

Success Stories of Interconnecting Loyalty Programs

The Qiibee Team , Qiibee | July 18 2022

The trend for strategic loyalty partnerships is becoming more and more mainstream as brands like Starbucks join the movement. The CEO even stated that “through blockchain or other.

Loyalty / Rewards Programs

Messaging At Scale: Accelerating Email And SMS Programs

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | July 18 2022

As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this.

Digital / Direct Marketing

Closing Email Marketing's Permission Gap

Joe Rueckert, The Lacek Group , The Lacek Group | July 15 2022

Four email campaigns to help marketers fill that gapConventional wisdom says email marketing requires explicit permission. In other words, consumers must proactively opt in to receive marketing email.

Technology

Designing Your App With Experience in Mind

Scott Loftus, ICF Next , Phaedon | July 15 2022

Are you creating an experience for your customers to really engage with your brand? When you go out to see a movie, you have expectations—you’ll be entertained, the movie.

CX (Customer Experience)

How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Tamas Oszi, Antavo , Antavo | July 14 2022

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many.

Loyalty / Rewards Programs

Metaverse: An Immersive, Digital Alternative to the Physical World

Sumit Kumar, Tata Consultancy Services , Tata Consultancy Services | July 14 2022

HighlightsExperience the convergence of the physical and digital world as never before.Metaverse would constitute a more decentralized framework, giving users more control across multiple domains.A.

Technology

Finally Cleared for Takeoff, Vacationers Still Prioritize Value

The Arrivia Team , Arrivia | July 13 2022

Recently arrivia conducted a travel sentiment survey with our membership. The majority of the travelers surveyed recognize the value associated with travel loyalty programs, with 63% holding frequent.

CX (Customer Experience)

The 4 KPIs you Need to Track for a Successful Modern Loyalty Program

The Formation Team , Formation | July 13 2022

This content was originally published on the Loyalty Innovators Community.Today’s successful loyalty programs are not the same as they were even 10 years ago. Dead are the days of mass.

Loyalty / Rewards Programs

CPG Marketing: Why C-Store is the Right Channel to Reach Your Shoppers

PDI Software , PDI | July 12 2022

In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down. And on top of that, the pandemic shifted many trends in c-store.

CX (Customer Experience)

Connecting Restaurants to Their Customers in the Digital Age

Tom Madden, ICF Next , Phaedon | July 12 2022

Many restaurant brands have had a harder time staying connected with their customers in recent years.For over two decades, consumers increasingly moved to the digital space. Then, the forced.

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