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Supplier-Contributed Blogs

Retail Offers Consumers New Ways to Escape

Barb Olson, The Lacek Group , The Lacek Group | August 15 2022

Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is getting an upgrade.Driven by expanding technology, pandemic.

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Customer Experience: Is There Room for Empathy?

Brittani Johnson, Iris Powered by Generali | August 15 2022

If you’ve ever been a victim of identity fraud, you know how much time and effort it took to resolve the incident. The piles of paperwork and what seemed like endless calls to the impacted.

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New Data Shows Premium Loyalty Adoption Is High and Consumer Expectations Are Shifting

Jim Tierney, Clarus Commerce | August 12 2022

Premium loyalty programs have gained momentum in recent years and are being embraced by more brands and consumers.  Consider that 78% of consumers said they’re willing to pay to.

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4 Brand Advocacy Campaigns That Got it Right

Cathy Courtney, Vesta | August 12 2022

Like most marketers, we are big fans of brand advocacy. Harnessing the power of your best consumers to find your next consumers drives powerful impact for your brand. It influences purchase .

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How to Launch a Loyalty Program in China With Solutions Like a WeChat Mini-App

Zsuzsa Kecsmar, Antavo , Antavo | August 11 2022

The biggest challenge of winning over the Asia-Pacific demographic as a Western brand lies in understanding differences in customer behavior and loyalty. Big brands with decades of history serving.

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Navigate your Loyalty-Fueled Summer Adventure

Ben Torgerson, The Lacek Group , The Lacek Group | August 11 2022

Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up! We’re back on the road for a cross-country fantasy road trip all over.

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Loyalty Fraud: Q&A with Marianne Bunn, Product Owner and Business Analyst at Clutch

The Clutch Team , Clutch | August 10 2022

Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. We asked resident Machine Learning expert at Clutch, Marianne Bunn to explain how ML technology can be.

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How To Create More Engaging Customer Experiences Through Print

The Baesman Team , Baesman | August 10 2022

Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking.

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5 Mistakes You DON’T Want Your Customer Loyalty Program to Make

The Group FiO Team , Group FiO | August 09 2022

In today’s crowded e-commerce landscape, having a robust, data-driven customer loyalty program is no longer a “nice to have,” it’s a MUST. And if you don’t have a.

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Will AVOD eclipse the subscription model?

Manish Dubey, Tata Consultancy Services , Tata Consultancy Services | August 09 2022

In the last few years, subscription platforms with original premium content have eaten into the market share of the advertising-based video on-demand (AVOD) platform. But with subscription fatigue.

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5 Best Email Marketing Practices to Boost Revenue

The Baesman Team , Baesman | August 08 2022

Email marketing is a great way to turn contacts into customers. Not just any emails will have the impact you want, though. Make sure you’re following these five best practices to make the most.

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7 Loyalty Program Must-Haves to Engage Gen Z Customers

Barbara Kekes-Szabo, Antavo , Antavo | August 08 2022

There’s a new wave of shoppers on the rise — Gen Z customers. As a savvy marketer, you must learn to understand what makes this younger generation tick, and what loyalty program features.

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