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Supplier-Contributed Blogs

Where Travel Meets Loyalty

The Arrivia Team , Arrivia | August 25 2022

Understanding the role of travel rewards in the post-pandemic travel resurgenceAfter more than two years of yo-yoing pandemic-driven restrictions, Americans are more than ready to travel again. A.

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Build Loyalty by Taking a Stand

Stephanie Hoch, The Lacek Group , The Lacek Group | August 24 2022

Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand.

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JoJo Clubhouse: A Fresh Take on Loyalty & Engagement

Tamas Oszi, Antavo , Antavo | August 24 2022

Fostering loyalty in the babywear and maternity clothing industry comes with unique challenges. On one hand, the consumer base — the little rascals — grows quickly and is in constant need.

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Resolving Pain Points by Connecting the New Dots

The Kobie Marketing Team , Kobie Marketing | August 23 2022

With inflation, rising interest rates, and a flattening housing market – consumers have a lot to consider when they swipe their cards. And let’s face it, brands have been in a continual.

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Using a Data-Driven Media Strategy to Elevate Your Brand

Alicia Houselog, ICF Next , Phaedon | August 23 2022

Every brand has a media plan, but not every plan includes a data strategy. Historically, media and analytics teams are siloed, but as the digital landscape continues to evolve, teams need to work.

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Brand Voice: Amplify What Makes Your Brand Unique

Shawn Sweeney, The Lacek Group , The Lacek Group | August 22 2022

In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to embrace a distinct and identifiable personality that strikes the right note and can be.

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How Data Collecting Can Boost Customer Loyalty

The Group FiO Team , Group FiO | August 22 2022

Achieving and maintaining customer loyalty is one of the biggest challenges of running a successful business in 2022.Consumer research shows that approximately 75% of buyers changed their shopping.

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How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Tamas Oszi, Antavo , Antavo | August 19 2022

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many.

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Top 5 Digital Trends for Retail to Plan on for 2022

The Group FiO Team , Group FiO | August 19 2022

Time flies fast, especially in the world of digital marketing. The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s.

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A CDP Is a Powerful Tool for Marketers — Here’s How To Make It Work for You

The Salesforce Team , Salesforce | August 18 2022

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in.

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Drugstore and Pharmacy Loyalty Programs: A Comprehensive Guide (2022)

Zsuzsa Kecsmar, Antavo , Antavo | August 18 2022

As a critical customer retention tool, loyalty programs play a vital role in helping companies maintain their customers. The challenge that pharmacies and drugstores face, however, is to find new.

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What You Need to Know About Cryptocurrency and Rising Inflation

The Bakkt Team , Bakkt | August 17 2022

U.S. inflation rates reached a 40-year high in February,1 and there's a growing consensus among experts that inflation is currently a key threat to the economy.2President Joe Biden acknowledged.

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