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Supplier-Contributed Blogs

Consumers Embrace Buy Now, Pay Later

Maeghen Krueger, The Lacek Group , The Lacek Group | July 26 2022

Buy now, pay later (BNPL)—a purchasing option that’s more than simply a contemporary version of layaway—is trending with consumers and gaining traction with major brands, retailers,.

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To Achieve Emotional Loyalty, Keep People at the Core

Denise Holt, ICF Next , Phaedon | July 25 2022

Customers’ lives have changed profoundly over the last two years, so it’s only natural their expectations have evolved as well. Brands that meet customers where they are—with.

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How to Measure Brand Advocacy

Jordan Ben, Vesta | July 25 2022

A successful brand advocacy strategy can create powerful Word-of-Mouth (WOM) marketing to elevate awareness and consideration. It can enhance your brand’s social proof through high.

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Power of Travel: Employee Reward Benefits That Matter

The Arrivia Team , Arrivia | July 22 2022

Across every industry, employers are re-thinking their workforce retention strategies and are going beyond offering higher wages, considering benefits that contribute to employees’ quality of.

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4 Types of Promotions: Which Will Help You Achieve Your Brand Goals? [With Examples]

Jim Tierney, Clarus Commerce | July 22 2022

Do you want to elevate your customer relationships and also collect insights that can be tailored for future experiences?  Promotions help you be in the moment with your loyal.

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Go Green, Get Green With a Sustainable, Green Loyalty Program

Timi Garai, Antavo , Antavo | July 21 2022

Sustainability is an enormous social issue and it’s here to stay. Eco-friendliness has become the new normal for young customers, who are increasingly choosing well-made ethical.

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Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Jordan Ben, Vesta | July 21 2022

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been.

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Driving Sampling & Authentic Reviews With Community – How Hero Cosmetics Did It

Cathy Courtney, Vesta | July 20 2022

We could go on and on about the benefits of online brand communities. But we know how much more powerful personal testimonials and authentic reviews can be. So we thought we’d let one.

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Scale Your Behavioral Segmentation to Drive Customer Loyalty

The Formation Team , Formation | July 20 2022

Consumer shopping behavior continues to shift dramatically as global events and emerging technologies impact how, when, and why they purchase from a brand. Customer loyalty is no longer a guarantee.

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Make the Move from Transaction-Based to Engagement-Based Loyalty Programs

Cara Panosian, Brandmovers , Brandmovers | July 19 2022

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer loyalty. When a program is focused on building.

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For Right-Brained People, We Drew A Picture. For Left-Brained People, We Wrote A Report.

The Lacek Group Team , The Lacek Group | July 19 2022

The Changing Look of Loyalty No matter which side of your brain does the thinking about customer loyalty, you’ll find valuable insights into the key drivers of customer loyalty in our.

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Success Stories of Interconnecting Loyalty Programs

The Qiibee Team , Qiibee | July 18 2022

The trend for strategic loyalty partnerships is becoming more and more mainstream as brands like Starbucks join the movement. The CEO even stated that “through blockchain or other.

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