Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Creating a Foundation of Trust to Deliver Personalized Experiences

Tom Madden, ICF Next , Phaedon | September 01 2022

In a consumer landscape where personalization is key, and personal data is sacrosanct, how can companies use emerging technologies to create meaningful (and durable) customer relationships.

Embracing Empathy to Create Meaningful Customer Experiences

Scott Weller, SessionM , Mastercard | August 31 2022

Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage.

CX (Customer Experience)

Loyalty Program Revamp Guide: Why You Should Never Delete Your Rewards Program

Attila Kecsmar, Antavo , Antavo | August 31 2022

Managing a loyalty program is a lot like a relay race. You might start off with a specific type of rewards program, but then reach the finish line with another. Nonetheless, as long as you aim.

Loyalty / Rewards Programs

How Financial Brands Can Drive Growth and Loyalty Through Travel Rewards

The Arrivia Team , Arrivia | August 30 2022

Financial institutions are in a prime position to capitalize on the return of travel thanks to a mature marketplace with 77% of conventional banking customers belonging to 5 or more loyalty programs..

Loyalty / Rewards Programs

The Social Trends You Absolutely Need to Know

Julia Rosinus, ICF Next , Phaedon | August 30 2022

With over half the world (4.62 billion users) active on social media today, it is no surprise the influence it holds in our lives. Whether it be #GentleMinions breaking box-office records.

Technology

Adapting Your Loyalty and Leadership Strategies – Featuring Total Retail [Interview]

Jim Tierney, Clarus Commerce | August 29 2022

As brands have dealt with various customer loyalty and data issues in the past two-plus years of the pandemic, previous business strategies are being tested by consumers with limitless options. .

Loyalty / Rewards Programs

The Home Depot Rewards Program Review: A Loyalty Program Built for Pros

Barbara Kekes-Szabo, Antavo , Antavo | August 29 2022

The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision. They aimed to facilitate the work of their customers by providing them with.

Loyalty / Rewards Programs

Enhancing Your Marketing Strategies Using Psychographics

Lilias Madden, Antavo , Antavo | August 26 2022

Over the past few years, the importance of understanding your target audience and providing them with a personalized experience has become crucial. The floods of information that customers encounter.

Technology

Should You Offer a Premium Loyalty Program? New Data Offers Insights

Jim Tierney, Clarus Commerce | August 25 2022

Traditional loyalty programs have been around forever and serve a distinct and extremely useful purpose. But premium loyalty programs are a newer rising trend. Their.

Loyalty / Rewards Programs

Where Travel Meets Loyalty

The Arrivia Team , Arrivia | August 25 2022

Understanding the role of travel rewards in the post-pandemic travel resurgenceAfter more than two years of yo-yoing pandemic-driven restrictions, Americans are more than ready to travel again. A.

Loyalty / Rewards Programs

Build Loyalty by Taking a Stand

Stephanie Hoch, The Lacek Group , The Lacek Group | August 24 2022

Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand.

JoJo Clubhouse: A Fresh Take on Loyalty & Engagement

Tamas Oszi, Antavo , Antavo | August 24 2022

Fostering loyalty in the babywear and maternity clothing industry comes with unique challenges. On one hand, the consumer base — the little rascals — grows quickly and is in constant need.

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