Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Brand Voice: Amplify What Makes Your Brand Unique

Shawn Sweeney, The Lacek Group , The Lacek Group | August 22 2022

In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to embrace a distinct and identifiable personality that strikes the right note and can be.

Branding / Product Positioning

How Data Collecting Can Boost Customer Loyalty

The Group FiO Team , Group FiO | August 22 2022

Achieving and maintaining customer loyalty is one of the biggest challenges of running a successful business in 2022.Consumer research shows that approximately 75% of buyers changed their shopping.

Loyalty / Rewards Programs

How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Tamas Oszi, Antavo , Antavo | August 19 2022

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many.

Loyalty / Rewards Programs

Top 5 Digital Trends for Retail to Plan on for 2022

The Group FiO Team , Group FiO | August 19 2022

Time flies fast, especially in the world of digital marketing. The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s.

Technology

A CDP Is a Powerful Tool for Marketers — Here’s How To Make It Work for You

The Salesforce Team , Salesforce | August 18 2022

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in.

Drugstore and Pharmacy Loyalty Programs: A Comprehensive Guide (2022)

Zsuzsa Kecsmar, Antavo , Antavo | August 18 2022

As a critical customer retention tool, loyalty programs play a vital role in helping companies maintain their customers. The challenge that pharmacies and drugstores face, however, is to find new.

Loyalty / Rewards Programs

What You Need to Know About Cryptocurrency and Rising Inflation

The Bakkt Team , Bakkt | August 17 2022

U.S. inflation rates reached a 40-year high in February,1 and there's a growing consensus among experts that inflation is currently a key threat to the economy.2President Joe Biden acknowledged.

Technology

How to Build Brand Advocacy

Jordan Ben, Vesta | August 17 2022

The power of positive word-of-mouth is one of the fundamental truths of marketing. In a field that is undergoing seismic shifts, from data privacy to the metaverse, the superior impact of having your.

The 3 Steps to Finding, Recognizing and Retaining a Brand Ambassador

Tamas Oszi, Antavo , Antavo | August 16 2022

For a brand, discovering a customer who not only purchases frequently, but actually goes out of their way to promote and represent the brand to others is akin to hitting the jackpot. This brand lover.

Branding / Product Positioning

The 4 Stages Of Relationship Marketing Explained

Tim Glomb, Cheetah Digital , Marigold Engage + by Marigold | August 16 2022

Welcome to the next generation of marketing strategies that actually work.Navigating today’s marketing landscape is a tricky task and marketers are feeling the pressure to increase results.

Retail Offers Consumers New Ways to Escape

Barb Olson, The Lacek Group , The Lacek Group | August 15 2022

Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is getting an upgrade.Driven by expanding technology, pandemic.

Customer Experience: Is There Room for Empathy?

Brittani Johnson, Iris Powered by Generali | August 15 2022

If you’ve ever been a victim of identity fraud, you know how much time and effort it took to resolve the incident. The piles of paperwork and what seemed like endless calls to the impacted.

CRM (Customer Relationship)

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