Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Retail POP: Lane Bryant's Success with Baesman's Automation

The Baesman Team , Baesman | February 27 2026

Retail brands are under constant pressure to reduce operational costs while keeping stores equipped with the POP materials they need to sell effectively. But for many teams, outdated processes.

How Exotic Travel Rewards Drive Impact in Card Loyalty Programs

The Switchfly Team , Switchfly | February 26 2026

Card loyalty programs are under growing pressure to do more than offer points and cashback. Rising acquisition costs, tightening margins, and increasingly interchangeable card products are.

Loyalty / Rewards Programs

Harnessing Cross-Selling and Upselling Strategies

Valentin Avila Rivera, Loyalty Partner Solutions , Loyalty Partner Solutions | February 25 2026

Loyalty programs aren’t just about discounts or collecting points anymore. Today, they’ve evolved into smart, data-powered platforms that guide customers through a journey of discovery.

The One Audience You Actually Shouldn't Re-Engage

Luke Kline, Hightouch , Hightouch | February 24 2026

Recently, I was talking with Jeff Lee, the Lifecycle Marketing Tech Lead at Calm, about lifecycle experiments that look smart on paper but feel very different once you see the results..

Customer Engagement

The Biggest Travel Technology Trends Shaping 2026 and Beyond

The Switchfly Team , Switchfly | February 23 2026

After years of incremental updates and post-pandemic stabilization, 2026 marks the moment when travel technology trends stop existing as conceptual pilots and finally become the backbone of.

Technology

Modern Loyalty Takes Off

Jan Ratzlaff, Loyalty Program Solutions , Loyalty Partner Solutions | February 20 2026

Legacy Constraints Are Holding Back Loyalty InnovationAirline loyalty programs have long been a key lever for customer retention and revenue growth. But today’s aviation landscape looks very.

Loyalty / Rewards Programs

Predictions: 6 Trends Transforming Brand Loyalty and Customer Experience

The Phaedon Team , Phaedon | February 19 2026

As we approach 2026, brand loyalty has reached an inflection point where legacy strategies aren’t just underperforming—they’re actively destroying value. The coming year will.

How Recognition Platforms Stand Out in a Crowded Market

The Switchfly Team , Switchfly | February 18 2026

The rewards and recognition landscape is undergoing a fundamental shift. What once differentiated platforms, such as catalog size, gift card availability, and merchandise variety, no longer.

Loyalty / Rewards Programs

How Brand Trust Builds a Modern Customer Loyalty Strategy

Sarah VanDerHart, ITA Group , ITA Group | February 17 2026

Customers today have more options, more information and higher expectations than ever before. As a result, loyalty can’t be secured through points and discounts alone. During a special webinar,.

Loyalty / Rewards Programs

How to Measure the ROI of Loyalty Programs: Step by Step

Daniel Kahdemann, Loyalty Partner Solutions , Loyalty Partner Solutions | February 16 2026

Why this matters Loyalty programs are no longer just marketing perks – they’re strategic growth engines. Yet when budgets tighten, loyalty spend is often questioned because ROI is.

Loyalty / Rewards Programs

Micro-Moments, Major Impact: Rethinking Recognition in the Flow of Work

The CarltonOne Team , CarltonOne Engagement | February 13 2026

Recognition has always been a cornerstone of engagement. But in today’s hybrid, high-velocity work environments, traditional programs struggle to keep pace. Employees are juggling multiple.

Employee Engagement/Training

How Travel Rewards Drive Credit Card Sign-ups

The Switchfly Team , Switchfly | February 12 2026

Credit card competition has intensified, customer expectations have evolved, and younger consumers are redefining what value looks like in a rewards program. Points and cashback are no longer enough.

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