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Supplier-Contributed Blogs

The 9 Premium Loyalty Stats That Every Retailer Needs to Know

Paul Wolfer, Clarus Commerce | October 18 2022

Premium loyalty programs have become more common in recent years and are an attractive asset for any brand.   And these stats shine a light on the growing popularity of premium loyalty.

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Onboarding Strategies to Make a Lasting Impression

Connie Sisco and Bindu Gupta, ICF Next , Phaedon | October 17 2022

You know the old adage about never getting a second chance to make a first impression? The same is true when you connect with a customer for the first time. However, an effective onboarding.

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What is Zero-party Data and Why Will it Become so Important?

The Comarch Team , Comarch | October 17 2022

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically.

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Shareholder Rewards Come in a Variety of Forms and from Many of Your Favorite Companies

Chris Tromp, Tiicker , Tiicker | October 14 2022

Shareholder rewards or shareholder perks are benefits, you, as a retail investor can earn for holding shares of a company. Shareholder rewards should not be confused with dividends. Instead, they are.

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What is the Difference Between Zero Party Data and First Party Data and Why it Matters

Jordan Ben, Vesta | October 14 2022

Few people associate the word “party” with data, but for marketers, it’s all we can talk about these days. Data is critical in ensuring we can be effective at.

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Spotlight: Client Loyalty Programs

Brittney Zelniker, Clutch , Clutch | October 13 2022

Want to know what makes a Loyalty Program unique? Our clients have lots of answers to that question. Check out some program highlights below! RetailBurton        Burton.

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The New Consumer Loyalty Landscape: Transcending Consumer Expectations

Bobby Stephens, Deloitte , Deloitte | October 13 2022

Insights on building today’s leading loyalty programsCustomers have higher expectations than ever and companies must deliver more to earn and build loyalty. Our research provides insight into.

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4 Perks Loyalty Programs Provide For Lotteries

Kimberly Lyons, Brandmovers , Brandmovers | October 12 2022

Not many people might associate loyalty and lottery programs together. But in reality lotteries can benefit significantly from establishing loyalty programs for their player bases. Loyalty programs.

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How Are You Going to Deliver Your Crypto Strategy?

The Bakkt Team , Bakkt | October 12 2022

Your customers have heard about cryptocurrency in the news. They're intrigued, yet perhaps cautious. They could use your trusted brand to help them connect to this exciting new financial world.

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Creating a Travel Rewards Program in 2022: 7 Tips to Follow

Andy Nemes, Antavo , Antavo | October 11 2022

It’s hard to argue, but no vertical has been hit as hard by the Covid-19 pandemic as the travel industry. Compared to 2019, there have been more than 1 billion fewer international arrivals.

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3 Tips For Designing a Winning Holiday Campaign

Sam DeBoer, ICF Next , Phaedon | October 11 2022

With consumers sipping their first pumpkin spice lattes of the season, faint jingle bells can be heard as brands prepare for the bustling holiday season. And with holiday spending forecasted to reach.

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Tapping Into Cruise Demand and Competitive Pricing to Drive Loyalty

The Arrivia Team , Arrivia | October 10 2022

You can’t beat the value of cruise travel, especially right now. Coming off two-and-a-half years of shutdowns and restrictions due to COVID-19, cruise lines are making it very difficult for.

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