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Supplier-Contributed Blogs

Adapting Your Loyalty and Leadership Strategies – Featuring Total Retail [Interview]

Jim Tierney, Clarus Commerce | August 29 2022

As brands have dealt with various customer loyalty and data issues in the past two-plus years of the pandemic, previous business strategies are being tested by consumers with limitless options. .

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The Home Depot Rewards Program Review: A Loyalty Program Built for Pros

Barbara Kekes-Szabo, Antavo , Antavo | August 29 2022

The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision. They aimed to facilitate the work of their customers by providing them with.

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Enhancing Your Marketing Strategies Using Psychographics

Lilias Madden, Antavo , Antavo | August 26 2022

Over the past few years, the importance of understanding your target audience and providing them with a personalized experience has become crucial. The floods of information that customers encounter.

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Should You Offer a Premium Loyalty Program? New Data Offers Insights

Jim Tierney, Clarus Commerce | August 25 2022

Traditional loyalty programs have been around forever and serve a distinct and extremely useful purpose.  But premium loyalty programs are a newer rising trend. Their.

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Where Travel Meets Loyalty

The Arrivia Team , Arrivia | August 25 2022

Understanding the role of travel rewards in the post-pandemic travel resurgenceAfter more than two years of yo-yoing pandemic-driven restrictions, Americans are more than ready to travel again. A.

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Build Loyalty by Taking a Stand

Stephanie Hoch, The Lacek Group , The Lacek Group | August 24 2022

Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand.

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JoJo Clubhouse: A Fresh Take on Loyalty & Engagement

Tamas Oszi, Antavo , Antavo | August 24 2022

Fostering loyalty in the babywear and maternity clothing industry comes with unique challenges. On one hand, the consumer base — the little rascals — grows quickly and is in constant need.

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Resolving Pain Points by Connecting the New Dots

The Kobie Marketing Team , Kobie Marketing | August 23 2022

With inflation, rising interest rates, and a flattening housing market – consumers have a lot to consider when they swipe their cards. And let’s face it, brands have been in a continual.

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Using a Data-Driven Media Strategy to Elevate Your Brand

Alicia Houselog, ICF Next , Phaedon | August 23 2022

Every brand has a media plan, but not every plan includes a data strategy. Historically, media and analytics teams are siloed, but as the digital landscape continues to evolve, teams need to work.

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Brand Voice: Amplify What Makes Your Brand Unique

Shawn Sweeney, The Lacek Group , The Lacek Group | August 22 2022

In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to embrace a distinct and identifiable personality that strikes the right note and can be.

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How Data Collecting Can Boost Customer Loyalty

The Group FiO Team , Group FiO | August 22 2022

Achieving and maintaining customer loyalty is one of the biggest challenges of running a successful business in 2022.Consumer research shows that approximately 75% of buyers changed their shopping.

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How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Tamas Oszi, Antavo , Antavo | August 19 2022

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many.

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