Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Travel Perks and Financial Brands: A Perfect Loyalty Match

The Arrivia Team , Arrivia | September 09 2022

The return of travel parallels consumers’ expectations for travel: they’re looking for more travel options, deeper discounts, and better experiences – whether it’s.

Loyalty / Rewards Programs

The Lasting Impact of Pandemic Shopping Behaviors

Tess MacGibbon, The Lacek Group , The Lacek Group | September 09 2022

Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global pandemic, consumers rushed to stock up on pantry items, cleaning.

CX (Customer Experience)

2022 Travel Trends in Hospitality as Pent-Up Demand Outweighs Global Uncertainties

Katie Berndt and Lauren Sutherland, ICF Next , Phaedon | September 08 2022

Pent-up travel demand sees Americans eager to experience adventure or visit friends and family, outweighing concerns about current events and COVID-19. What's more, travelers continue to plan.

What Do U.S. Consumers Want From Their Travel Loyalty Programs?

The Arrivia Team , Arrivia | September 07 2022

Value is very important to travelers, but many programs are lacking Between December 2021 and January 2022, arrivia surveyed 2,150 American consumers and 204 industry decision-makers .

Loyalty / Rewards Programs

Great Expectations For Travel Value

The Arrivia Team , Arrivia | September 02 2022

Is your brand giving customers what they want?Alongside most everything else, travel is getting more expensive. But that hasn’t curtailed demand — at least not yet. After.

Searching for Loyalty in All the Wrong Places

Todd Hedberg, The Lacek Group , The Lacek Group | September 02 2022

How to maximize search results for your brand’s loyalty programIt’s a pretty safe bet that you’ve used a search engine as part of your online activities today. Most of us search for.

Optimize Your Customer Experience With Contactless Touch Points

The Kobie Marketing Team , Kobie Marketing | September 01 2022

Contactless channels have been around for the last decade or so. They were innovations hospitality companies could use to deliver parts of the experience in streamlined ways. They saw.

CX (Customer Experience)

Creating a Foundation of Trust to Deliver Personalized Experiences

Tom Madden, ICF Next , Phaedon | September 01 2022

In a consumer landscape where personalization is key, and personal data is sacrosanct, how can companies use emerging technologies to create meaningful (and durable) customer relationships.

Embracing Empathy to Create Meaningful Customer Experiences

Scott Weller, SessionM , Mastercard | August 31 2022

Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage.

CX (Customer Experience)

Loyalty Program Revamp Guide: Why You Should Never Delete Your Rewards Program

Attila Kecsmar, Antavo , Antavo | August 31 2022

Managing a loyalty program is a lot like a relay race. You might start off with a specific type of rewards program, but then reach the finish line with another. Nonetheless, as long as you aim.

Loyalty / Rewards Programs

How Financial Brands Can Drive Growth and Loyalty Through Travel Rewards

The Arrivia Team , Arrivia | August 30 2022

Financial institutions are in a prime position to capitalize on the return of travel thanks to a mature marketplace with 77% of conventional banking customers belonging to 5 or more loyalty programs..

Loyalty / Rewards Programs

The Social Trends You Absolutely Need to Know

Julia Rosinus, ICF Next , Phaedon | August 30 2022

With over half the world (4.62 billion users) active on social media today, it is no surprise the influence it holds in our lives. Whether it be #GentleMinions breaking box-office records.

Technology

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