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Supplier-Contributed Blogs

Smarter Incentives #1 - The Key to Winning More B2B Customer Loyalty

Kimberly Lyons, Brandmovers , Brandmovers | December 16 2022

With the slew of challenges facing the B2B industry today - inflation, supply chain instability, rapidly evolving technology and workplace environments - it’s no wonder that businesses are.

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Can Retail Shareholders Expect a Santa Claus Rally in 2022?

Raleigh Mumford, TiiCKER , Tiicker | December 15 2022

When it comes to holiday season investment lore, the Santa Claus Rally is as legendary to retail shareholders as the name behind it. The Santa Claus Rally describes the week before Christmas when.

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How Can Your Company Fully Benefit From Loyalty Programs

The Comarch Team , Comarch | December 14 2022

Nowadays, loyalty programs are mainly implemented within enterprises that emphasize the importance of the customer-centric approach – no matter what kind of business you are.

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What Is Zero Party Data? 2022 Best Practices

The Kobie Marketing Team , Kobie Marketing | December 13 2022

Did you know that the average American consumer is willing to sell their personal data for approximately $1400? In some cases, their data might be worth substantially more than this. The key.

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How to Revamp Your Customer Loyalty Program

The Group FiO Team , Group FiO | December 12 2022

Whether you’re a business owner or a consumer, you’re likely well-aware of modern-day customer loyalty programs, and probably already belong to several programs. Today, nearly three.

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How to Win Back Lost Customers

The Comarch Team , Comarch | December 09 2022

Even though “it costs 5 times more to attract a new customer than it does to keep an existing one”[1], many companies still believe that getting more new.

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Some Public Companies Rely on Cold Weather for Hot Profits

Kanan Banerjee, Tiicker , Tiicker | December 08 2022

Snow. Some rejoice when the fluffy white stuff starts flying. For others, it comes out of their mouths in a snarl, like any other four-letter curse word. Whether you love it or hate it, as a retail.

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Mission: Loyalty — Build Trust and Incentivize Data Sharing With Your Loyalty Program

Jessica Mizerak, Antavo , Antavo | December 07 2022

I thought that being a Secret Agent would convince people to open up and share their personal information with me. It turns out it’s not that easy…people tend to be quite sensitive.

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A Game Plan for Brand Loyalty

Chris Felton & Montanna Cervenka, The Lacek Group , The Lacek Group | December 06 2022

Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is obsessed with one of the many chart-topping mobile games.

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“Big L” vs. “Little L” Loyalty

The Kobie Marketing Team , Kobie Marketing | December 05 2022

Kobie CMO, Bobby Greenberg, was recently interviewed on Demandbase’s podcast, “Sunny Side Up” Episode 342, to discuss how marketers can measure “Big L” and “Little.

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Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

Jessica Mizerak, Antavo , Antavo | December 02 2022

While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they.

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Our 6th Annual Holiday Shopping Identity Theft Survey Infographic eBook

Brittani Johnson, Iris Powered by Generali | December 01 2022

While the holidays can be a joyous occasion, this is also a busy time of year for your customers and…identity thieves. We released our 6th Annual Holiday Shopping Identity Theft survey.

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