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Supplier-Contributed Blogs

Ways to Reward Loyalty Program Members

The Bakkt Team , Bakkt | November 03 2022

Some historians date the first loyalty programs all the way back to Ancient Egypt, where wooden tokens were exchanged for rewards like beer and bread. Flash forward 5,000 years, and these programs.

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Zero-Party Data and Privacy in Loyalty Marketing

The Brierley Team , Capillary Technologies | November 02 2022

Collecting zero-party data through loyalty programs is the future of digital marketing. More than ever, customers value their online privacy and the protection of personal information they share.

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Boost your Loyalty Program with a Successful Referral Program

The Comarch Team , Comarch | November 01 2022

In today’s world, companies are constantly working to build brand awareness as they compete for consumers’ attention. There are many avenues to market your business to .

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Six Key Components of a Travel Loyalty Program and How to Optimize Them

The Arrivia Team , Arrivia | November 01 2022

Travel loyalty programs have a rich history and remain incredibly popular among consumers. And there is a full spectrum of travel loyalty programs currently in the market, with some functioning like.

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Mission: Loyalty – The Trailer Is Here…

Jessica Mizerak, Antavo , Antavo | October 30 2022

Hello, I’m Secret Agent Jess… but you can just call me Jess. I joined Antavo back in 2016 and have been writing about loyalty for a long time. I’ve even been in a few videos!.

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From the Mailbag: 'How Many TiiCKER Perks can I Redeem?'

Robert Kirkbride, Tiicker , Tiicker | October 30 2022

When retail investors discover TiiCKER, some have questions about how stock perks work. So the editorial team thought it would be worthwhile to dig into our mailbag and answer some common questions.

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Why an Integrated Strategy is Key to Moments Marketing

The Group FiO Team , Group FiO | October 28 2022

Without getting too philosophical, there’s no denying that mobile devices have redefined our lives and our expectations. Today we get what we want, whenever and wherever we want it simply by.

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The Ultimate Loyalty Rewards Handbook

Barbara Kekes-Szabo, Antavo , Antavo | October 27 2022

Coming up with loyalty rewards for your membership program is such an exciting time for your company. All the brainstorming, all the crazy ideas! It really brings out your team’s creativity.

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From the Mailbag: 'Help! What Kind of Perk Should My Public Company Offer?'

Robert Kirkbride, Tiicker , Tiicker | October 26 2022

When retail investors discover TiiCKER, some have questions about how stock perks work. So the editorial team periodically digs into our mailbag to answer some common questions about TiiCKER. We want.

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3 Ways to Refresh Your Loyalty Strategy

The SessionM Team , Mastercard | October 25 2022

Most brands understand the value of loyalty, but few get it right. Generic loyalty tactics are costly and fail to attract customers. Retaining loyal customers is critical as attracting new ones.

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Human Experience: At The Heart of Learning, Living, Connecting, and Business Loyalty

Ashley Reichheld, Deloitte , Deloitte | October 25 2022

The shifting landscape of consumer trends in travel and hospitalityAs organizations make progress on delivering better customer experience, workforce experience, and partnership experience, leaders.

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Planet BrewDog: Boosting Purchase Frequency by 400%

Tamas Oszi, Antavo , Antavo | October 24 2022

Aligning with the customers’ values and supporting ESG causes is one of the hallmarks of a next-gen emotional loyalty program. But how can a reward program meaningfully contribute to a.

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