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Supplier-Contributed Blogs

8 Expert Customer Loyalty Trend Predictions for 2023

Bindu Gupta, Tom Madden, Colin Eagan, Lauren Sutherland, Emily Merkle, Connie Sisco, Deb Hillstrom, Alexis Kvamme, and Englash Redmond, ICF Next , Phaedon | January 05 2023

The past year provided a wealth of challenges for brands looking to connect with consumers—and 2023 may be just as challenging. Between rising economic concerns and geopolitical issues, brands.

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Improve Loyalty Marketing Campaigns with Send Time Optimization

The Comarch Team , Comarch | January 04 2023

Whoever says they have the magic recipe for the perfect cadence & timing to deliver marketing communications must know something the rest of the world doesn’t. Unfortunately.

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Uncovering the Preferences of a Travel Rewards Program Member [Infographic]

The Arrivia Team , Arrivia | January 03 2023

The reward factor: How the travel preferences of loyalty program members stack up against the typical American leisure traveler.Value is even more important to this subset of travelers, as is their.

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What Are Digital Assets?

The Bakkt Team , Bakkt | December 30 2022

Suddenly, the "metaverse" is everywhere in business.1 And maybe your company isn't ready to dive headfirst into this still-fuzzy concept of a world in code. But it's a good time to.

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Customer Relationships & Win-Back Campaigns to Improve Customer Retention

The Brierley Team , Capillary Technologies | December 29 2022

The relationship between the customer and the brand is one of the most important factors in cultivating long-term customer loyalty. Companies rely on Customer Relationship Management (CRM.

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So What Are The Benefits of a Loyalty Program?

The Baesman Team , Baesman | December 28 2022

Marketing is the lifeblood of any business, and loyalty programs are one of the best ways to market your brand. But what exactly are loyalty programs? And how can they help you grow? Here's.

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8 Ideas to Upgrade Your Loyalty Program Strategy

Jordan Ben, Vesta | December 27 2022

Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way to do this is to rethink how your brand views and rewards loyalty.

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Investing Options in EVs Stretches Beyond the Vehicles

Raleigh Mumford, TiiCKER , Tiicker | December 23 2022

Retail shareholders investing in electric vehicles are trying to catch lighting in a bottle by tapping into one of the fastest growing – and volatile – markets seen in decades. While the.

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Bakkt CEO Gavin Michael Reflects on Recent Events in Crypto

The Bakkt Team , Bakkt | December 22 2022

There is no doubt that the news over the past few weeks has been shocking to us all and it is disheartening to see such risky and inappropriate practices come to light. It will take some time to.

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The True Meaning of Partnership

The Kobie Marketing Team , Kobie Marketing | December 21 2022

In the wake of Hurricane Ian, our thoughts are with all who were impacted by this unpredictable storm. From our home city of St. Petersburg, we navigated the uncertainty in true Kobie fashion –.

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What’s a Travel Club and Why You Should Care: A Primer for Associations

The Arrivia Team , Arrivia | December 20 2022

Associations are some of the most common membership-based organizations in existence. From trade groups to professional societies to service clubs, associations are groups of people with shared.

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How to Increase Brand Awareness with Engagement Campaigns

The Comarch Team , Comarch | December 19 2022

It is common knowledge that brand awareness amongst customers is one of the most important aspects of running a successful company. In this article, you will find useful.

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