Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

What's in Store For Customer Loyalty in 2023

Cara Panosian, Brandmovers , Brandmovers | February 08 2023

At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to get ahead on your strategy for the year. While a.

Loyalty / Rewards Programs

4 Goals Every B2B Loyalty Program Needs

The Brierley Team , Capillary Technologies | February 07 2023

B2B customer engagement and customer loyalty mirror many of the same principles we apply for B2C consumers. However, B2B loyalty marketing does have unique challenges. In another article, we.

Loyalty / Rewards Programs

Should Your Retail Business Offer A Paid Loyalty Program?

The Baesman Team , Baesman | February 06 2023

As more and more retailers offer paid loyalty programs, some are asking themselves if they should consider adding the model to their repertoire. This approach can completely change the.

Loyalty / Rewards Programs

Understanding the 5-Step Consumer Decision Making Process

Barbara Kekes-Szabo, Antavo , Antavo | February 03 2023

Have you ever considered that the most important stage in the sales process might not be when a customer hands over their money? When it comes to purchasing a product or service, customers go through.

CRM (Customer Relationship)

2023 Could Be a Wild Ride For Brand Marketers: Best Practices to Keep You on Track

Kylie Burness, Rachel Cooper, Michael Cowen, Jeremy Mullman, and Laurie Naranjo, ICF Next , Phaedon | February 02 2023

From once-in-a-decade weather events to historic political happenings, 2023 is already off to a turbulent start. All brands—regardless of size, industry, or heritage—need to continue.

Technology

Customer Acquisition: The Most Frequently Asked Questions

The Baesman Team , Baesman | February 01 2023

Customer acquisition is the process of finding new customers for your business. It should be a key focus area for most companies, as acquiring new customers is one of the most effective ways to grow.

CRM (Customer Relationship)

The Power of Consumer Loyalty: Tactics for Success

Ramya Murali, David Macey, Kevin Tobin, Ali Daily, Lauren Stefenson, Deloitte , Deloitte | January 31 2023

Across the United States, forces impacting consumer spend are at play, ranging from pent-up demand stemming from COVID-19 to pressures from inflation. These forces present consumer-facing companies.

Loyalty / Rewards Programs

Mission: Loyalty — Finding the Right Loyalty Program Technology

Jessica Mizerak, Antavo , Antavo | January 30 2023

The technology behind loyalty programs is like the lab coat-wearing scientists in a spy organization. They might be in the background, but at the end of the day, it’s their cool gadgets that.

Loyalty / Rewards Programs

The Value of Increasing Point Utility in Loyalty Program

Lauren Sutherland, ICF Next , Phaedon | January 27 2023

The utility of points—or the number of ways points can be earned and redeemed or “spent” outside of a brand’s core product or service offering—grew significantly in the.

Loyalty / Rewards Programs

SMS or Email Marketing: Which One Is Best for Your Business?

The Baesman Team , Baesman | January 26 2023

To text or to email—that is the question.SMS and email are both highly effective marketing channels for engaging customers and achieving maximum ROI. However, choosing between SMS and email.

Accelerating Loyalty Value to Drive Engagement and ROI

The Bakkt Team , Bakkt | January 25 2023

Bakkt® takes the pain points that loyalty program owners are facing and helps turn them into opportunities for loyalty solution innovation. Our latest report, “Accelerating.

Loyalty / Rewards Programs

Facial Recognition & Loyalty Programs: The Next Step in Customer Engagement

The Brierley Team , Capillary Technologies | January 24 2023

Facial recognition and verification technology can be a powerful marketing tool, especially as part of a customer loyalty solution. While facial recognition was once found only in science.

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