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Supplier-Contributed Blogs

How to Win Back Lost Customers

The Comarch Team , Comarch | December 09 2022

Even though “it costs 5 times more to attract a new customer than it does to keep an existing one”[1], many companies still believe that getting more new.

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Some Public Companies Rely on Cold Weather for Hot Profits

Kanan Banerjee, Tiicker , Tiicker | December 08 2022

Snow. Some rejoice when the fluffy white stuff starts flying. For others, it comes out of their mouths in a snarl, like any other four-letter curse word. Whether you love it or hate it, as a retail.

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Mission: Loyalty — Build Trust and Incentivize Data Sharing With Your Loyalty Program

Jessica Mizerak, Antavo , Antavo | December 07 2022

I thought that being a Secret Agent would convince people to open up and share their personal information with me. It turns out it’s not that easy…people tend to be quite sensitive.

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A Game Plan for Brand Loyalty

Chris Felton & Montanna Cervenka, The Lacek Group , The Lacek Group | December 06 2022

Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is obsessed with one of the many chart-topping mobile games.

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“Big L” vs. “Little L” Loyalty

The Kobie Marketing Team , Kobie Marketing | December 05 2022

Kobie CMO, Bobby Greenberg, was recently interviewed on Demandbase’s podcast, “Sunny Side Up” Episode 342, to discuss how marketers can measure “Big L” and “Little.

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Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

Jessica Mizerak, Antavo , Antavo | December 02 2022

While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they.

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Our 6th Annual Holiday Shopping Identity Theft Survey Infographic eBook

Brittani Johnson, Iris Powered by Generali | December 01 2022

While the holidays can be a joyous occasion, this is also a busy time of year for your customers and…identity thieves. We released our 6th Annual Holiday Shopping Identity Theft survey.

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Want to Keep Your Customers? 7 Tips to Boost Customer Retention

The Group FiO Team | November 30 2022

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on.

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Tomorrow's Loyalty Turns "Phygital"

Ashley McMillin & Lisa Schneider, The Lacek Group , The Lacek Group | November 29 2022

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they should lean into one.

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7 Ideas to Foster Customer Engagement

The Kobie Marketing Team , Kobie Marketing | November 28 2022

Customer engagement is more than a way to gauge how connected customers are with your brand. It’s an umbrella term for the various processes you can use to create and foster customer.

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The Rewarding State of Travel: What Loyalty Program Members are Looking For

The Arrivia Team , Arrivia | November 23 2022

Some things are important to all travelers like value for money and having access to the right variety of travel options to meet their needs.But in our recent survey of members of a travel rewards.

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Contextual 2.0: Why Geo-Contextual, Real-Time Marketing is the New Tech Tool Must Have

The Group FiO Team , Group FiO | November 22 2022

There’s no doubt that the digital marketing landscape is far different than it was just a few short years ago. Where it was once possible to use paid ads and a few blog posts to get the word.

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