Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Driving B2B Loyalty: Cultivating Emotional Loyalty in Business

The Brierley Team , Capillary Technologies | January 16 2023

B2B relationships, B2B customer engagement, and B2B brand loyalty are personal at their core. Like B2C initiatives, business-to-business transactions and engagement need personalization and.

Integrating a Headless Loyalty Program: Technology Explained

Tamas Oszi, Antavo , Antavo | January 13 2023

Following the hyperjump in eCommerce adoption, companies that could make rapid and sweeping changes in customer retention and digitalization managed to emerge successful, while many sleeping giants.

Loyalty / Rewards Programs

How Innovative Loyalty Reward Strategies Can Boost Your Loyalty Program

The Bakkt Team , Bakkt | January 12 2023

Look at the typical consumer's email inbox, and you’re likely to see an inundation of messages from different loyalty programs, all clamoring for attention. This isn’t happenstance.

Loyalty / Rewards Programs

Smarter Incentives #2 - Feeling Like Your B2B Incentive Program has Stalled? This Could be the Issue

Kimberly Lyons, Brandmovers , Brandmovers | January 11 2023

Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and achieving objectives is their top priority..

B2B / Channel

Loyalty Efforts are the Key to Weathering Economic Uncertainty

Tom Madden, ICF Next , Phaedon | January 10 2023

Connecting with and retaining customers as they compete for both share of mind and share of wallet remains a challenge in tumultuous times. The combination of a lingering pandemic, residual supply.

Loyalty / Rewards Programs

How to Cross-Sell and Increase Revenue by Using Top-Notch Sales Techniques?

The Comarch Team , Comarch | January 09 2023

"Would you like fries with that”? McDonald’s already knows the answer. And what seems like a simple, innocent and effortless question allows the fast food giant to sell.

Technology

Mission: Loyalty — The Best Loyalty Programs That Inspire

Jessica Mizerak, Antavo , Antavo | January 06 2023

What are the best loyalty programs out there today? Every company can go and make something wonderful, which is unique and unlike anyone else’s. But there’s so much to learn from the.

Loyalty / Rewards Programs

8 Expert Customer Loyalty Trend Predictions for 2023

Bindu Gupta, Tom Madden, Colin Eagan, Lauren Sutherland, Emily Merkle, Connie Sisco, Deb Hillstrom, Alexis Kvamme, and Englash Redmond, ICF Next , Phaedon | January 05 2023

The past year provided a wealth of challenges for brands looking to connect with consumers—and 2023 may be just as challenging. Between rising economic concerns and geopolitical issues, brands.

Loyalty / Rewards Programs

Improve Loyalty Marketing Campaigns with Send Time Optimization

The Comarch Team , Comarch | January 04 2023

Whoever says they have the magic recipe for the perfect cadence & timing to deliver marketing communications must know something the rest of the world doesn’t. Unfortunately.

Loyalty / Rewards Programs

Uncovering the Preferences of a Travel Rewards Program Member [Infographic]

The Arrivia Team , Arrivia | January 03 2023

The reward factor: How the travel preferences of loyalty program members stack up against the typical American leisure traveler.Value is even more important to this subset of travelers, as is their.

Loyalty / Rewards Programs

What Are Digital Assets?

The Bakkt Team , Bakkt | December 30 2022

Suddenly, the "metaverse" is everywhere in business.1 And maybe your company isn't ready to dive headfirst into this still-fuzzy concept of a world in code. But it's a good time to.

Technology

Customer Relationships & Win-Back Campaigns to Improve Customer Retention

The Brierley Team , Capillary Technologies | December 29 2022

The relationship between the customer and the brand is one of the most important factors in cultivating long-term customer loyalty. Companies rely on Customer Relationship Management (CRM.

CRM (Customer Relationship)

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