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Supplier-Contributed Blogs

Customer Acquisition: The Most Frequently Asked Questions

The Baesman Team , Baesman | February 01 2023

Customer acquisition is the process of finding new customers for your business. It should be a key focus area for most companies, as acquiring new customers is one of the most effective ways to grow.

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The Power of Consumer Loyalty: Tactics for Success

Ramya Murali, David Macey, Kevin Tobin, Ali Daily, Lauren Stefenson, Deloitte , Deloitte | January 31 2023

Across the United States, forces impacting consumer spend are at play, ranging from pent-up demand stemming from COVID-19 to pressures from inflation. These forces present consumer-facing companies.

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Mission: Loyalty — Finding the Right Loyalty Program Technology

Jessica Mizerak, Antavo , Antavo | January 30 2023

The technology behind loyalty programs is like the lab coat-wearing scientists in a spy organization. They might be in the background, but at the end of the day, it’s their cool gadgets that.

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The Value of Increasing Point Utility in Loyalty Program

Lauren Sutherland, ICF Next , Phaedon | January 27 2023

The utility of points—or the number of ways points can be earned and redeemed or “spent” outside of a brand’s core product or service offering—grew significantly in the.

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SMS or Email Marketing: Which One Is Best for Your Business?

The Baesman Team , Baesman | January 26 2023

To text or to email—that is the question.SMS and email are both highly effective marketing channels for engaging customers and achieving maximum ROI. However, choosing between SMS and email.

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Accelerating Loyalty Value to Drive Engagement and ROI

The Bakkt Team , Bakkt | January 25 2023

Bakkt® takes the pain points that loyalty program owners are facing and helps turn them into opportunities for loyalty solution innovation. Our latest report, “Accelerating.

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Facial Recognition & Loyalty Programs: The Next Step in Customer Engagement

The Brierley Team , Capillary Technologies | January 24 2023

Facial recognition and verification technology can be a powerful marketing tool, especially as part of a customer loyalty solution. While facial recognition was once found only in science.

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Mission: Loyalty — Increase Engagement and Reduce Dormancy in Your Loyalty Program

Jessica Mizerak, Antavo , Antavo | January 23 2023

Creating a loyalty program requires a lot of resources, so it’s very important to follow through. Customers will enroll fast in the beginning if your message is right, but real success comes.

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5 Must-Haves to Look for in a Loyalty Platform Provider

The Baesman Team , Baesman | January 20 2023

The most successful brands know that customer loyalty isn’t bought, it’s built. Rewarding loyal advocates is a great way to build long-lasting customer relationships and keep them.

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A Guide to Promotion Types

Cara Panosian, Brandmovers , Brandmovers | January 19 2023

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promotions typically consist of any two of three.

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A Simple Guide to Loyalty Programs in Retail

The Comarch Team , Comarch | January 18 2023

It is not uncommon for those who are new to the world of loyalty marketing to think that all loyalty programs work the same way or have equal benefits. Some may even be .

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Building Loyalty In A Recession

The Cheetah Digital Team , Marigold Engage + by Marigold | January 17 2023

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and.

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