Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

5 Ways to Increase C-Store Sales and Outperform Your Competitors

The PDI Team , PDI | February 17 2023

Every operator wants to increase the number of customers and grow sales in their stores. But do you know the best way to accomplish this? No matter where your c-store is located, there are many ways.

Technology

Change Management Drives Loyalty Success

Barb Olson, The Lacek Group , The Lacek Group | February 16 2023

Imagine you’re a marketing leader who’s spent months—and hundreds of thousands of dollars—preparing to launch a new or refreshed loyalty and customer relationship management.

Loyalty / Rewards Programs

How to Choose the Right Email Marketing Agency for Personalization

The Baesman Team , Baesman | February 15 2023

No one wants to send emails that languish unread in recipients’ inboxes. Personalization is key if you want your email campaigns to truly connect with your contacts. But how can you make that.

Personalization

2023 Cybersecurity Trends: Q&A with PDI CTO Chris Berry

Chris Berry, PDI , PDI | February 14 2023

We asked Chris Berry, PDI CTO and General Manager of Security, to provide her thoughts on key cybersecurity trends for 2023. Read on to get the latest updates on the evolving threat landscape and how.

Technology

Building Trust Through Loyalty Fraud Prevention

Lauren Sutherland, Emily Merkle, and Mark Halterman, ICF Next , Phaedon | February 13 2023

Loyalty fraud is not new, but it is increasingAccording to the Loyalty Security Alliance, 17.6% of survey respondents said loyalty fraud grew “a lot” in the last three years, while 23.5.

Customer Engagement

User-Generated Content—Today's Word of Mouth

Madison Fisher, The Lacek Group , The Lacek Group | February 10 2023

While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper from The Lacek Group, &ldquo.

Technology

How to Build the Best Email Marketing Strategy with Your CRM

The Baesman Team , Baesman | February 09 2023

Have you ever received an email from a brand you like to do business with, but they’re promoting a product that you have no interest in? If you have, the brand is relying on a traditional.

CRM (Customer Relationship)

What's in Store For Customer Loyalty in 2023

Cara Panosian, Brandmovers , Brandmovers | February 08 2023

At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to get ahead on your strategy for the year. While a.

Loyalty / Rewards Programs

4 Goals Every B2B Loyalty Program Needs

The Brierley Team , Capillary Technologies | February 07 2023

B2B customer engagement and customer loyalty mirror many of the same principles we apply for B2C consumers. However, B2B loyalty marketing does have unique challenges. In another article, we.

Loyalty / Rewards Programs

Should Your Retail Business Offer A Paid Loyalty Program?

The Baesman Team , Baesman | February 06 2023

As more and more retailers offer paid loyalty programs, some are asking themselves if they should consider adding the model to their repertoire. This approach can completely change the.

Loyalty / Rewards Programs

Understanding the 5-Step Consumer Decision Making Process

Barbara Kekes-Szabo, Antavo , Antavo | February 03 2023

Have you ever considered that the most important stage in the sales process might not be when a customer hands over their money? When it comes to purchasing a product or service, customers go through.

CRM (Customer Relationship)

2023 Could Be a Wild Ride For Brand Marketers: Best Practices to Keep You on Track

Kylie Burness, Rachel Cooper, Michael Cowen, Jeremy Mullman, and Laurie Naranjo, ICF Next , Phaedon | February 02 2023

From once-in-a-decade weather events to historic political happenings, 2023 is already off to a turbulent start. All brands—regardless of size, industry, or heritage—need to continue.

Technology

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