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Supplier-Contributed Blogs

Relationship Marketing- Guiding Customers From Attraction to Advocacy

Cara Panosian, Brandmovers , Brandmovers | May 03 2023

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building meaningful relationships while also cultivating.

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How Paying with Points Can Elevate Credit Card Loyalty Programs

Jonathan Silver, Engage People Inc. , Engage People | May 02 2023

Credit card loyalty programs are an essential marketing tool for credit card companies. These programs allow customers to earn points for each dollar spent, which can then be redeemed for various.

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Hyper-Personalization: Your Customer’s Profile Just Got Real and More Important

The Group FiO Team , Group FiO | May 01 2023

Innovations like Artificial Intelligence (AI) may be some of the biggest trends right now, but they should not overshadow the importance of data in the customer experience (CX). During every.

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Why Loyalty Programs Should Add Badges (Badgification)

The Brierley Team , Capillary Technologies | April 28 2023

Loyalty program gamification is one of the newest innovations in customer engagement. Loyalty programs have typically relied on a core value proposition around earning points: the basic &ldquo.

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How to Get Deeper Engagement with Your Direct Mail

The Baesman Team , Baesman | April 27 2023

Direct mail is known to have an impressive return on investment, but maybe you’re not seeing the results you want with your direct mail campaigns. You want to imagine your customer’s eyes.

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Debunking Loyalty Program Myths

Cara Panosian, Brandmovers , Brandmovers | April 26 2023

There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research into loyalty programs or you are a seasoned.

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Why You Need Customer Analytics as a Daily Practice to Know Your Customers

The Group FiO Team , Group FiO | April 25 2023

Customer analytics can help businesses to stay ahead of the competition. By analyzing data on industry trends and competitor activity, businesses can identify areas where they can differentiate.

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Why Customer Loyalty Platforms Are More Like Typewriters

The Comarch Team , Comarch | April 24 2023

Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life.

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Loyalty Programs & Birthday Rewards

Amber Meakin, Brierley , Capillary Technologies | April 21 2023

Birthday rewards and offers are a common — and effective — element of most loyalty programs. Brands use birthday rewards to enhance their loyalty programs and improve the.

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Why Canceling Your Loyalty Program is the Last Thing You Should Do

Cara Panosian, Brandmovers , Brandmovers | April 20 2023

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty program. You might not even realize all of the.

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Company Spotlight: McDonald's Tasty Plan for Growth

Chris Tromp, Tiicker , Tiicker | April 19 2023

Two brothers named Richard and Maurice opened a barbeque restaurant in San Bernadino, Calif. in 1940. After a few years in business, they swapped the menu for burgers, shakes, chips and pie.When the.

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The Four Types of Loyalty Program Members, and How to Reward Them

The Bakkt Team , Bakkt | April 18 2023

If all consumers had the same wants, concerns, motivations, and sticking points, designing a rewards program would likely be a pretty simple task. However, that conformity could also turn the world.

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