Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Mastering the Art of Measuring Customer Loyalty

Cara Panosian, Brandmovers , Brandmovers | March 07 2023

Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are multiple key performance indicators (KPI) that.

Loyalty / Rewards Programs

How Hospitality Marketers Can Move Beyond The Transactional To Build Lasting Relationships

Erica Miller, Cheetah Digital , Marigold Engage + by Marigold | March 06 2023

Hospitality marketers are working hard to learn how to better utilize their customers’ data, and hotels are looking for smart ways to personalize their communication with customers, so they can.

CRM (Customer Relationship)

Customer Participation: Taking Your Customer Loyalty Engagement Strategy From Points to.

The Bakkt Team , Bakkt | March 03 2023

Program managers have learned over loyalty’s 40-year history that both financial and experiential elements are needed for a strong value proposition. Customers have long wanted both tangible.

4 Considerations When Choosing a Direct Mail Solution

The Baesman Team , Baesman | March 02 2023

Think direct mail is a thing of the past? Think again: Direct mail marketing is still highly effective and can help you level-up your marketing efforts in a big way.With that said, you need.

Technology

Club Rip Curl: A Membership Program That Rewards Surfing

Barbara Kekes-Szabo, Antavo , Antavo | March 01 2023

For a surfer, nothing beats the feeling of riding the waves. Just imagine a customer experience where members are rewarded for what they love, not just what they buy. Rip Curl, the &ldquo.

Loyalty / Rewards Programs

What You Need to Know About HIPAA-Compliant Marketing

The Baesman Team , Baesman | February 28 2023

Effective marketing channels for reaching and engaging people requires more than great content alone. Health Insurance Portability and Accountability Act (HIPAA) regulations require healthcare.

Technology

Sustainability Is Here to Stay

Stephanie Hoch, The Lacek Group , The Lacek Group | February 27 2023

Feeling the pinch of inflation, and under the shadow of a potential recession, experts expect consumers will focus more on value in 2023. In response, brands may be tempted to fine-tune their loyalty.

CSR (Corporate Social Responsibility)

Leverage Personalization to Better Connect with Your Members

The Baesman Team , Baesman | February 24 2023

People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare.

Mission: Loyalty — Using Loyalty Program Promotion to Boost Adoption

Jessica Mizerak, Antavo , Antavo | February 23 2023

It’s a great sign when a loyalty program has loads of members, right? Yes! Having high enrollment is an important goal in most loyalty programs. Some words of warning, however: achieving.

Loyalty / Rewards Programs

Digital Transformation & Digital Acceleration to Improve the Customer Experience (CX)

The Brierley Team , Capillary Technologies | February 22 2023

Digital transformation and digital acceleration are crucial for growing businesses that want an optimized customer experience (CX). Customer expectations, especially their digital.

CX (Customer Experience)

4 Powerful Personalized Email Marketing Strategies to Increase Your Sales

The Baesman Team , Baesman | February 21 2023

Want to increase your sales through email marketing? Email marketing can be a powerful way to increase brand exposure and loyalty and ultimately lead to more purchases from more customers. A key part.

Personalization

The Paradox of Choice in Today’s Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | February 20 2023

Brands have shifted from telling the consumer what they want to let the consumer narrate. All industries have radically shifted to become hyper-consumer centric. This is great news – what.

Loyalty / Rewards Programs

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