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Supplier-Contributed Blogs

How to Identify and Tighten the Gaps in Your Loyalty Marketing Strategy

Kimberly Lyons, Brandmovers , Brandmovers | June 01 2023

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through.

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Build Loyalty through Customer Engagement Strategies

Jenna Galletti, Jebbit , Jebbit | May 31 2023

A customer engagement strategy refers to the planned approach that businesses use to interact with their customers in a meaningful and sustainable way, with the ultimate goal of fostering customer.

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Upgrading Your Loyalty Program - From Generic to Personalized

Sam Panzer, Talon.One , Talon.One | May 30 2023

When it comes to getting the most out of your loyalty program, personalization is the final piece of the puzzle. ‍On average 71% of consumers express some level of frustration when their shopping.

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Spring Cleaning: 5 Ways To Scrub Your Data And Keep It Clean

Circe McNaughton, Cheetah Digital by Marigold , Marigold Engage + by Marigold | May 26 2023

The days are longer, the weather is warmer, and spring is in the air! The time has come to dust our bookshelves and tidy up our inboxes, but brands should think of adding data cleansing to that list.

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Sustainable Partnerships Boost Loyalty

Amy Farsht, The Lacek Group , The Lacek Group | May 25 2023

While promotions and discounts drive sales, genuine brand loyalty comes from a deeper connection and a sense of shared values. For many consumers, commitment to the environment—that is.

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Drive Participation and Foster Emotional Loyalty Through Shared Values

Denise Holt and Tom Madden, ICF Next , Phaedon | May 24 2023

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to.

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How Moment Marketing Lets You Communicate to Your Customer in Real-Time

The Group FiO Team , Group FiO | May 23 2023

Moment marketing allows you to communicate with your customers in real-time by leveraging the power of data and technology to deliver personalized messages that are relevant to their current.

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What is Emotional Loyalty and Why Your Business Needs It in 2023

The Comarch Team , Comarch | May 22 2023

Unless you are a pioneer in a particular industry, you have many competitors who provide similar products and services in a similar price range to the same group of .

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Customer Benefits of Zero-Party Data & Data Collection

Katherine Boulware, Brierley , Capillary Technologies | May 19 2023

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security.

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3 Key Reasons You Need a Retail CRM Strategy

The Baesman Team , Baesman | May 18 2023

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to.

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Transactional Loyalty: Why These Points-For-Purchase Programs Fall Short

Circe McNaughton, Cheetah Digital by Marigold , Marigold Engage + by Marigold | May 17 2023

Brands looking to cultivate real emotional connections with their customers to drive customer lifetime value, retention, and revenue need more than a transaction-based loyalty program. With a.

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How Can Comarch Loyalty Marketing Platform Redefine the Retail Experience?

The Comarch Team , Comarch | May 16 2023

Creating a truly immersive buyer experience is crucial for building strong brand engagement in retail. To make this difficult task easier, we’ve created a powerful.

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