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Supplier-Contributed Blogs

Marketers Say: Owned Channels + Loyalty Will Help Them Through The Recession

Trent Lanning, Cheetah Digital by Marigold , Marigold Engage + by Marigold | March 22 2023

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the.

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How to Choose the Right Loyalty Platform for Your Business

The Baesman Team , Baesman | March 21 2023

You’ve put extensive thought, research, and dollars into your customer loyalty strategies. Now it’s time to execute your ideas. Ready to waste all that effort by choosing a crummy loyalty.

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Finding Your Brand Soulmate

Amy Farsht, The Lacek Group , The Lacek Group | March 20 2023

Secrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership, but finding one that expands reach and drives sales and.

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How The Lottery Industry Can Drive More Player Engagement

Cara Panosian, Brandmovers , Brandmovers | March 17 2023

When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of enjoyment and excitement plays a key role in how the.

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Use Gamification Progress Bars to Drive Customer Engagement

The Comarch Team , Comarch | March 16 2023

Games mean fun, and who doesn’t like having fun? The allure of rewards, the urge to compete, and the fear of missing out are factors that make gamification a popular choice.

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Direct Mail: Higher Response Rates and Customer Engagement!

The Baesman Team , Baesman | March 15 2023

If you are looking for a way to improve your response rates, direct mail is the way to go. Direct mail is a great marketing channel with proven results, if done correctly. Here are some.

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Why Companies Need To Use An Expert For Customer Analytics

The Group FiO Team , Group FiO | March 14 2023

In today’s fast-paced business world, companies need to make data-driven decisions to stay competitive. One critical area of data analysis is customer analytics, which involves examining.

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Enabling a Meaningful Customer Experience Through Pay with Points

The Engage People Team , Engage People | March 13 2023

At its core, pay with points is a loyalty program feature that allows customers to redeem their accumulated points for rewards, discounts, or even cash-back on purchases. It is a popular feature.

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AI and the Impact on the Loyalty Industry

Jonathan Silver, Engage People Inc. , Engage People | March 13 2023

It is the start of 2023 and if there is one topic I get involved with the most in conversations it is around Artificial Intelligence (AI) and its latest iteration, the AI chat-bot ChatGPT. .

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5 Myths About Direct Mail

The Baesman Team , Baesman | March 10 2023

Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to.

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Trends in Loyalty Through 2023

Jonathan Silver, Engage People Inc. , Engage People | March 09 2023

In all of my years in the loyalty industry, the last few years have been the most tumultuous. The old adage, ‘the only constant is change’ looks to be the norm for the next few years as.

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It's NOT Your Clients Choice to Watch Your Ads – But It's Their Choice to Join Your Loyalty Program

The Comarch Team , Comarch | March 08 2023

Why It All Ads UpLet's make something clear right out of the gate – today's consumers hate ads. They hate it when pop-ups literally pop up uninvited.

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