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Supplier-Contributed Blogs

Debunking Loyalty Program Myths

Cara Panosian, Brandmovers , Brandmovers | April 26 2023

There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research into loyalty programs or you are a seasoned.

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Why You Need Customer Analytics as a Daily Practice to Know Your Customers

The Group FiO Team , Group FiO | April 25 2023

Customer analytics can help businesses to stay ahead of the competition. By analyzing data on industry trends and competitor activity, businesses can identify areas where they can differentiate.

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Why Customer Loyalty Platforms Are More Like Typewriters

The Comarch Team , Comarch | April 24 2023

Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life.

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Loyalty Programs & Birthday Rewards

Amber Meakin, Brierley , Capillary Technologies | April 21 2023

Birthday rewards and offers are a common — and effective — element of most loyalty programs. Brands use birthday rewards to enhance their loyalty programs and improve the.

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Why Canceling Your Loyalty Program is the Last Thing You Should Do

Cara Panosian, Brandmovers , Brandmovers | April 20 2023

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty program. You might not even realize all of the.

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Company Spotlight: McDonald's Tasty Plan for Growth

Chris Tromp, Tiicker , Tiicker | April 19 2023

Two brothers named Richard and Maurice opened a barbeque restaurant in San Bernadino, Calif. in 1940. After a few years in business, they swapped the menu for burgers, shakes, chips and pie.When the.

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The Four Types of Loyalty Program Members, and How to Reward Them

The Bakkt Team , Bakkt | April 18 2023

If all consumers had the same wants, concerns, motivations, and sticking points, designing a rewards program would likely be a pretty simple task. However, that conformity could also turn the world.

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Think Gen Z and Millennials Don’t Trust Direct Mail? Think Again!

The Baesman Team , Baesman | April 17 2023

Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail.

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Why You Need a CRM to Complement For ERP System

The Group FiO Team , Group FiO | April 14 2023

A Customer Relationship Management (CRM) system and an Enterprise Resource Planning (ERP) system can work together to improve your overall business operations and help you achieve greater efficiency,.

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Using Partnerships to Build Rider Loyalty

Cara Panosian, Brandmovers , Brandmovers | April 13 2023

The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that through partnership is a great way to build traction.

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Risk Tolerance is Important Consideration for Retail Shareholders

Sarah Smith, Tiicker , Tiicker | April 12 2023

How much are you willing to risk as a retail shareholder? That is a fundamental question for any individual investor and the key to understanding the idea of risk tolerance.Simply put, risk tolerance.

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Customer Journey Maps & Loyalty Programs: What You Need to Know

The Brierley Team , Capillary Technologies | April 11 2023

Journey mapping, or creating a customer journey map, is one of the best ways for businesses to understand their customers. With a journey map and better understanding of its customers, a.

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