Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Flywheel of Gamification, and why Kobie’s 3-Tiered Framework is the Momentum You Need

The Kobie Marketing Team , Kobie Marketing | December 06 2023

Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion. Imagine a big wheel that starts off slowly, but with every push, it gains momentum.

Gamification

The 6-Step Checklist for Building Fashion Loyalty

The Comarch Team , Comarch | December 05 2023

Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for understanding, engaging, and retaining.

Loyalty / Rewards Programs

The Future of Email Marketing: AI-Powered Content Creation for Retailers

The Clutch Team , Clutch | December 04 2023

Introduction In today's digital age, where every interaction matters, retail marketers are under constant pressure to deliver content that resonates, engages, and converts. One of the.

Digital / Direct Marketing

The Impact of Gamification on Loyalty Strategies

The Mastercard Team , Mastercard | December 01 2023

Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games. A key component in many successful customer engagement strategies today.

Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Ari Bendersky, Salesforce , Salesforce | November 30 2023

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI.

Technology

Using Geofencing to Enhance Fashion Loyalty Programs

The Comarch Team , Comarch | November 29 2023

Did you know that the average American spends 4-6 hours a day on their phone? That's an astounding 2-3 months per year! What does this mean for fashion retailers? Well.

Loyalty / Rewards Programs

The Ultimate Holiday Print Guide: Boost Sales and Spread Festive Cheer

The Baesman Team , Baesman | November 28 2023

The holiday season is upon us, and for businesses and brands, it's the perfect time to capitalize on the festive spirit through effective marketing strategies. While digital marketing has become.

Digital / Direct Marketing

Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Sara Fefferman, Salesforce , Salesforce | November 27 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends.

CRM (Customer Relationship)

The Loyalty Iceberg Part 3: Embrace Me

The Clutch Team , Clutch | November 24 2023

Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and make them feel.

Loyalty / Rewards Programs

How to Measure Against Your Competition

The Kobie Marketing Team , Kobie Marketing | November 22 2023

It is important to understand consumers and how to assess one’s position relative to competitors, both direct and aspirational. Everyone is facing challenges, and to gain insights brands need.

Technology

The Loyalty Iceberg Part 2: Understand Me

The Clutch Team , Clutch | November 21 2023

Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer expectations.

Loyalty / Rewards Programs

Challenges and Solutions in Retail Customer Analytics

The Group FiO Team , Group FiO | November 20 2023

In today’s data-driven retail environment, customer analytics is the linchpin for decision-making, strategy formulation, and customer engagement. By providing insights into purchasing behaviors.

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