Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Power of Receipt Validation: How It Helps Build Your Customer Understanding

Kimberly Lyons, Brandmovers , Brandmovers | October 11 2023

Every day, businesses receive a steady stream of transactional data, including purchases, product information, and customer details. Receipt validation is the process of analyzing this data so that.

Personal Touches Matter: The Art of Personalization That Truly Impacts

The Baesman Team , Baesman | October 10 2023

In a world flooded with digital noise and automated interactions, the value of a personal touch cannot be overstated. Whether it's in marketing, customer service, or everyday communication.

Personalization

5 Successful Coffee Loyalty Programs in America to Learn from

Anjali Pillai, Capillary Tech , Capillary Technologies | October 09 2023

Nothing screams “Good Morning” like the first sip of freshly brewed coffee. In the United States alone, the coffee industry is a bustling arena, with approximately 59,000 coffee.

Loyalty / Rewards Programs

Execution Is Everything

Robyn Zeller, The Lacek Group , The Lacek Group | October 06 2023

Second in a Three-Part Series on Tiered RecognitionIn the first installment of our series on tiered recognition, we explored why brands should consider a tiered recognition strategy—forgoing a.

Loyalty / Rewards Programs

Loyalty Rewarded: The 6 Best Loyalty Program Ideas For Lasting Engagement

The Comarch Team , Comarch | October 05 2023

Loyalty means profit. It’s a fact that most companies are aware of and try to harness by setting up loyalty programs. In many cases, one customer loyalty program.

Loyalty / Rewards Programs

7 Loyalty Influencer Marketing Best Practices

The Kobie Marketing Team , Kobie Marketing | October 04 2023

Is your brand utilizing influencer marketing effectively? In the social media age, it’s crucial to not only drive visibility and customers to your.

Loyalty / Rewards Programs

How to Calculate Loyalty Program ROI

Sam Panzer, Talon.One , Talon.One | October 03 2023

While the benefits of a well-executed loyalty program are undeniable, it's equally crucial to measure its effectiveness and, most importantly, its return on investment. Understanding how your.

Loyalty / Rewards Programs

Customer Analytics: Understanding the Voice of the Customer

The Baesman Team , Baesman | October 02 2023

In today's world of business, it's important to know your customer. Gathering data on their spending habits, preferences, and behaviors can help brands create effective marketing.

Unleashing the Power of ChatGPT: Empowering Marketers with AI

The Capillary Tech Team , Capillary Technologies | September 29 2023

The world of marketing is constantly evolving, with businesses seeking innovative ways to engage customers and drive conversions. In recent years, Artificial Intelligence (AI) has emerged as a game.

Technology

Building Brand Devotion: Lessons from Taylor Swift

Kinsey Baber, The Lacek Group , The Lacek Group | September 28 2023

Entertainment juggernaut Taylor Swift has earned her reputation as arguably the world’s most successful singer-songwriter and performer. She’s also a brilliant brand leader with enviably.

CRM (Customer Relationship)

The 10 Best Grocery Loyalty Programs: A Deep Dive into Effective Supermarket Strategies

The Comarch Team , Comarch | September 27 2023

In the vibrant world of marketing, loyalty programs have emerged as a pivotal tool for businesses to retain and reward their customers. Among the various industries that have.

Loyalty / Rewards Programs

5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

Meredith Turner, Salesforce , Salesforce | September 26 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 .

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