Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Impact of Gamification on Loyalty Strategies

The Mastercard Team , Mastercard | December 01 2023

Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games. A key component in many successful customer engagement strategies today.

Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Ari Bendersky, Salesforce , Salesforce | November 30 2023

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI.

Technology

Using Geofencing to Enhance Fashion Loyalty Programs

The Comarch Team , Comarch | November 29 2023

Did you know that the average American spends 4-6 hours a day on their phone? That's an astounding 2-3 months per year! What does this mean for fashion retailers? Well.

Loyalty / Rewards Programs

The Ultimate Holiday Print Guide: Boost Sales and Spread Festive Cheer

The Baesman Team , Baesman | November 28 2023

The holiday season is upon us, and for businesses and brands, it's the perfect time to capitalize on the festive spirit through effective marketing strategies. While digital marketing has become.

Digital / Direct Marketing

Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Sara Fefferman, Salesforce , Salesforce | November 27 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends.

CRM (Customer Relationship)

The Loyalty Iceberg Part 3: Embrace Me

The Clutch Team , Clutch | November 24 2023

Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and make them feel.

Loyalty / Rewards Programs

How to Measure Against Your Competition

The Kobie Marketing Team , Kobie Marketing | November 22 2023

It is important to understand consumers and how to assess one’s position relative to competitors, both direct and aspirational. Everyone is facing challenges, and to gain insights brands need.

Technology

The Loyalty Iceberg Part 2: Understand Me

The Clutch Team , Clutch | November 21 2023

Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer expectations.

Loyalty / Rewards Programs

Challenges and Solutions in Retail Customer Analytics

The Group FiO Team , Group FiO | November 20 2023

In today’s data-driven retail environment, customer analytics is the linchpin for decision-making, strategy formulation, and customer engagement. By providing insights into purchasing behaviors.

Influencer Marketing: Elevating Brand Reach through the Right Partnerships

Maeghen Krueger and Rachel Klaven, The Lacek Group , The Lacek Group | November 17 2023

In today’s marketplace, it’s critical for brands to understand the value of leveraging social media influencers in support of their products or services. Social platforms like TikTok.

Partnerships

Beyond The Hype: All You Need to Know About Web3, NFTs and Loyalty Programs

Mohammadreza Javanian, Talon.One , Talon.One | November 16 2023

The Web3 space has recently weathered its fair share of turbulence. With headlines highlighting plunges in NFT trading volume—dropping 41% in the second quarter of 2023— the market has.

The Loyalty Iceberg: Creating Human-Centered Experiences

The Clutch Team , Clutch | November 15 2023

For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture email addresses and send promotions in order to increase transactions. In.

CX (Customer Experience)

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