Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Evolution of Retail: Embracing Advanced Digital Receipt Solutions

The Group FiO Team , Group FiO | December 14 2023

Introduction:The retail landscape is continuously evolving, and one of the most significant advancements in recent years is the adoption of advanced digital receipt solutions. Seamlessly integrating.

Technology

Restaurant’s Secret Sauce: Data

The Clutch Team , Clutch | December 13 2023

In today’s world, it sometimes takes more than a perfect dining experience to bring a customer back in the door. With a plethora of dining options at their fingertips, restaurant-goers are.

Data Analytics

Clean Up On Aisle 3: A Guide To Grocery Loyalty Programs

The Comarch Team , Comarch | December 12 2023

Inflation has caused a massive rift in consumer behavior, prompting grocers and supermarkets worldwide to consider the implications of rising prices on grocery store loyalty..

Loyalty / Rewards Programs

Holiday Loyalty Marketing: Strategies for Success

Trevor Antley, Brierley – Capillary , Capillary Technologies | December 11 2023

Loyalty marketing and loyalty programs are critical during the holiday season, especially for retailers but also for businesses across verticals. Christmas and the winter holidays are.

Loyalty / Rewards Programs

Beyond the Inbox: Create Customer Loyalty With Direct Mail Marketing

Beyond the Inbox: Create Customer Loyalty With Direct Mail Marketing , Baesman | December 08 2023

Direct mail continues to prove itself as a powerful tool to cut through the digital noise and establish a more personal connection with customers. Direct Mail marketing can play a.

Digital / Direct Marketing

The Cookieless Future: Challenges and Opportunities

The Comarch Team , Comarch | December 07 2023

Cookies are an important part of marketing. They are used to collect information on possible online customer behaviors, from searches, purchase history, the chosen payment methods.

Technology

The Flywheel of Gamification, and why Kobie’s 3-Tiered Framework is the Momentum You Need

The Kobie Marketing Team , Kobie Marketing | December 06 2023

Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion. Imagine a big wheel that starts off slowly, but with every push, it gains momentum.

Gamification

The 6-Step Checklist for Building Fashion Loyalty

The Comarch Team , Comarch | December 05 2023

Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for understanding, engaging, and retaining.

Loyalty / Rewards Programs

The Future of Email Marketing: AI-Powered Content Creation for Retailers

The Clutch Team , Clutch | December 04 2023

Introduction In today's digital age, where every interaction matters, retail marketers are under constant pressure to deliver content that resonates, engages, and converts. One of the.

Digital / Direct Marketing

The Impact of Gamification on Loyalty Strategies

The Mastercard Team , Mastercard | December 01 2023

Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games. A key component in many successful customer engagement strategies today.

Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Ari Bendersky, Salesforce , Salesforce | November 30 2023

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI.

Technology

Using Geofencing to Enhance Fashion Loyalty Programs

The Comarch Team , Comarch | November 29 2023

Did you know that the average American spends 4-6 hours a day on their phone? That's an astounding 2-3 months per year! What does this mean for fashion retailers? Well.

Loyalty / Rewards Programs

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