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Supplier-Contributed Blogs

2026 Loyalty Trends Shaping Customer Engagement

The Switchfly Team , Switchfly | April 20 2026

The landscape of customer loyalty has undergone a profound transformation. What once functioned as straightforward transactional exchanges with points accumulated and rewards redeemed has evolved.

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Show Your Loyalty Program Some Love: An Executive POV on Loyalty Health, Not Just Loyalty Growth

Randy Hernandez, Capillary , Capillary Technologies | April 17 2026

Valentine’s Day is a reminder, not the pointAs Valentine’s Day approaches, brands inevitably start talking about relationships, appreciation, and loyalty. It’s a convenient seasonal.

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4 Strategic Advantages Driving B2B Event Marketing Growth

ITA Group Team , ITA Group | April 16 2026

A smart B2B event marketing strategy connects business goals with meaningful, memorable experiences that deepen customer relationships. Sales kickoff meetings, global and user conferences, .

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AI‑Enabled Marketing: Beyond Today’s Limitations

Andrew Purviance, Bounteous , Bounteous | April 15 2026

AI has quickly moved from experimentation to expectation in marketing organizations. Yet, as many teams have discovered, adopting AI tools alone isn’t enough to deliver meaningful business.

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How Banks Can Use Early Loyalty Metrics to Prevent Credit Card Churn

The Switchfly Team , Switchfly | April 14 2026

Many credit card relationships don’t end with a dramatic cancellation. They fade quietly.This is what’s often called “silent churn.” A customer opens a new account, maybe.

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The Innovation Baseline: Incentives in 2026

The Group O Team , Group O | April 13 2026

Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly.

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Member Verification for Canadian Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | April 10 2026

In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest. Amidst these advancements, organizations are increasingly adopting.

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Which 2026 Event Trends Are Here to Stay? Our Expert Opinions

ITA Group Team , ITA Group | April 09 2026

Authentic, in-person connection is back in a big way this year. Even amid broader global volatility, corporate events continue to thrive as essential forums for connection and commerce.  In.

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Travel Technology That Enables Loyalty Planning and Demand Forecasting

The Switchfly Team , Switchfly | April 08 2026

The most successful airline loyalty programs share a common trait: they anticipate rather than react. In an industry where margins are tight and customer expectations continue to climb, the ability.

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The 12 Micro-Moments of Relational Loyalty: Orchestrating AI-Powered Experiences That Forge.

Megan Fiorendino, Capillary , Capillary Technologies | April 07 2026

Most loyalty programs are still optimized for transactions.The world’s most enduring brands are optimizing for something far more valuable: relationships.At Capillary Technologies, we do not.

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Every Marketer Should Be a Manager (Of Agents)

Tejas Manohar, Hightouch , Hightouch | April 06 2026

I’ve spent most of my life building software. I’ve seen a lot of “this will change how we work” moments. Most didn’t.Agentic AI is different.Software engineering teams.

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Airline Loyalty: Why Airlines Are Devaluing Programs

The CORA Loyalty Team , CORA Loyalty | April 03 2026

Pressures on airlines to devalue programsAirline loyalty programs are diverging sharply, with some carriers cutting back benefits in order to reduce costs, while others are investing in program.

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