Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Why Identity Resolution is the New Tool in Travel Marketing

Anjali Augustine, Wunderkind , Wunderkind | August 20 2024

Sue cannot believe her luck. She just found a last-minute flight to Costa Rica and it’s time to book her hotel. There’s only three days before departure. Sue starts browsing hotels and.

Target’s Black Friday playbook: Promotion tactics & takeaways

The Talon.One Team , Talon.One | August 19 2024

Consumers anticipate big deals on Black Friday, making it a high-stakes event for retailers. With the 2023 holiday season setting new records and Cyber Week spending up 7.8% to reach $38 billion, the.

The Loyalty “Check Engine Light”: Understanding Program Health and Member Disengagement

The Kobie Marketing Team , Kobie Marketing | August 16 2024

In today’s competitive market, maintaining the health of your loyalty program is crucial for sustaining customer engagement and brand loyalty. Kobie’s 2024 Consumer Research .

Customer Engagement

The Third-Party Cookie is Sticking Around and it’s Still Problematic

Danny O'Reilly, Wunderkind , Wunderkind | August 15 2024

Recently, Google threw everyone for a loop when it announced that it had given up on trying to deprecate the third-party cookie. For the uninitiated, for two decades, third-party cookies have.

Technology

Loyalty Program Strategies to Engage the Next Generation Shoppers Like Never Before

Kirsten Nielsen, Capillary Technologies , Capillary Technologies | August 14 2024

It's time to adjust your strategy to attract and retain the next generation of shoppers, primarily comprising of GenZ and millenials. Here's everything you need to know to keep them engaged.

Loyalty / Rewards Programs

The Ultimate Guide to Building Brand Loyalty in 2024

Mike Hales, Ansira , Ansira | August 12 2024

Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives.

Loyalty / Rewards Programs

What Your Brand Needs to Know About Gen Alpha and the Future of Loyal Consumers

The Kobie Marketing Team , Kobie Marketing | August 09 2024

Generation Alpha, or Gen Alpha, is the first generation to be born entirely in the 21st century digital age, from 2010 to 2024. They are sometimes referred to as “iPad kids” because .

Loyalty / Rewards Programs

Unleash the Power of Play: Examples of Gamified Loyalty Programs That Drive Results

The CataBoom Team , CataBoom | August 08 2024

Let's face it, traditional loyalty programs are struggling to keep pace in today's competitive landscape. CataBoom’s Catapult gamification platform offers a powerful solution: gamified.

Driving Brand Affinity and Loyalty in Healthcare

Ellen Green and Carrie Krischer, Bounteous , Bounteous | August 07 2024

Loyalty is the outcome of great customer experience (CX). People are more loyal to brands that meet their needs and deliver value in personally relevant ways. Organizations and brands that can.

Loyalty / Rewards Programs

Supercharge Retention Strategies with Rewards and Insightful Customer Analytics

The Baesman Team , Baesman | August 06 2024

Creating an engaging customer experience is no longer a luxury—it’s a necessity. As brands strive to stand out in a crowded market, understanding and implementing effective marketing.

Customer Churn Prediction with the Use of AI and ML

The Comarch Team , Comarch | August 05 2024

One or two negative experiences are often enough to drive customers away. While some level of customer churn is inevitable for any business, effectively managing its prediction is.

Technology

How to Build Lasting Loyalty from Negative Customer Experiences

The Kobie Marketing Team , Kobie Marketing | August 02 2024

Technology is deeply integrated into our daily lives. From the nudge of an iPhone alarm to the digital marketplace where we order our morning coffee, we rely on seamless digital experiences.

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