Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Looking Ahead at Loyalty and Payments for 2025

, Engage People | December 27 2024

As someone who has been in the loyalty and payments industry for years, I can confidently say that 2025 feels like a turning point. The pace of innovation is relentless, and the changes reshaping how.

Loyalty / Rewards Programs

What You Can Learn from the Best Fuel Retail Loyalty Programs

The Comarch Team , Comarch | December 26 2024

For most drivers, filling up at the gas station isn't exactly a delightful experience. Fuel itself is an intangible product and a necessary expense that often takes.

Loyalty / Rewards Programs

Harnessing AI for Next-Level Benchmarking, Research & Insights

Kienan McLellan & Ben Chan, Bond Brand Loyalty , Bond Brand Loyalty | December 24 2024

Artificial intelligence and its ability to research and benchmark has long been in development but, more recently, its strides have been borderline brain-like, particularly in its ability to process.

Artificial Intelligence

Naughty or Nice? Assessing Your Loyalty Program’s Holiday Report Card

Randy Hernandez, Capillary , Capillary Technologies | December 23 2024

Take stock of your loyalty efforts—simple tips and strategies to delight customers and drive growth in the new year. It’s that time of year again. In addition to .

Loyalty / Rewards Programs

How Gamification Can Mitigate Financial Liability in Point-Based Loyalty Programs

The CataBoom Team , CataBoom | December 20 2024

Point-based loyalty programs have become a cornerstone of many successful brands. They offer a powerful tool to boost customer retention, increase sales, and foster brand loyalty. However, they also.

Gamification

Leveraging AI for Scalable Personalization for Marketing Success

Courtney Hofbauer, Bounteous , Bounteous | December 19 2024

Efficiency and customer-centricity are more vital than ever for businesses to succeed.Reports indicate that 66% of consumers expect companies to understand their unique needs and.

Artificial Intelligence

Emotional Loyalty: What’s Data Got to Do With It?

Mary Carter, Kristi Boesen, Phaedon , Phaedon | December 18 2024

Businesses are increasingly recognizing the power of emotional loyalty in fostering long-term customer relationships that drive engagement, advocacy, and identity. At Phaedon, we call this the.

Loyalty / Rewards Programs

Designing Fraud-Proof Loyalty Programs: Integrating Security Without Compromising Experience

Trevor Clarke, Bond Brand Loyalty , Bond Brand Loyalty | December 17 2024

Fraudsters are targeting loyalty programs at a rapidly increasing rate, with The Loyalty Security Association (LSA) estimating that an incredible $3.1 billion in redeemed points are.

Loyalty / Rewards Programs

Loyalty Features: Advanced Loyalty Strategies for the Modern Customer

Bharat Menon, Capillary , Capillary Technologies | December 16 2024

Today’s loyalty landscape is vastly dynamic, teeming with shifting consumer preferences, fierce competition, and a dynamic market. At the heart of what makes a loyalty program genuinely.

Loyalty / Rewards Programs

Optimize Loyalty Fraud Prevention to Improve Member Experiences

Mark Halterman, Lauren Sutherland, Phaedon , Phaedon | December 13 2024

Fraud, including loyalty fraud, can negatively impact consumer trust Fraud comes in many forms—cyberattacks, fake or stolen identities and payments—all of which.

Loyalty / Rewards Programs

Harnessing Salesforce Journey Builder for Dining Loyalty Success

Courtney Hofbauer, Salesforce , Bounteous | December 12 2024

Creating a successful loyalty journey for dining patrons requires a strategic approach that can set your business up for long-term success. A well-designed loyalty program encourages repeat visits.

Loyalty / Rewards Programs

Sustainable Loyalty: Integrating Environmental Responsibility into Customer Engagement

The Phaedon Team , Phaedon | December 11 2024

In today’s world, sustainability is not just a buzzword; it’s a movement reshaping how businesses operate and engage with their customers. As consumers become more environmentally.

Loyalty / Rewards Programs

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