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Supplier-Contributed Blogs

Building Customer Loyalty Through Strategic Tier Structures

Emily Merkle, Lauren Sutherland, Phaedon , Phaedon | February 17 2025

Loyalty programs are cornerstones of customer retention strategies for countless brands. At the heart of many successful loyalty initiatives is a well-crafted.

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Navigating Data-Driven Personalization Through an Ethical Lens

The Kobie Marketing Team , Kobie Marketing | February 14 2025

Is data and the concept of personalization your friend or foe? These topics are top of mind for businesses and consumers these days. Data-driven personalization is truly all around us – a.

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How Mobile Apps Are Reshaping Fuel Retail Loyalty in 2025

Anjali Pillai, Capillary Technologies , Capillary Technologies | February 13 2025

Mobile apps are transforming fuel retail loyalty, offering seamless mobile engagement, personalized rewards, and loyalty-driven experiences that keep customers coming back. Mobile loyalty apps have.

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Predictive AI is Creating Big Moves for QSRs

Oscar Wang and Rob Tedesco, Bounteous , Bounteous | February 12 2025

We’ve all been there. Sitting in a drive-thru or in the main area of a restaurant waiting for the line to move so we can pick up our order and move on with our life. We look at our phones.

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10 Customer Loyalty Mistakes Driving Your Customers Away

Anjali Pillai, Capillary Technologies , Capillary Technologies | February 11 2025

Here are 10 key customer loyalty mistakes that brands often make, risking a relationship with their customers and missing out on potential sales. Is your loyalty program truly driving loyalty, or is.

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A Marketer’s Guide to Partner Funds

Gina Ghamo, Ansira , Ansira | February 11 2025

As much influence as your brand has over its own success, you don’t have much control on the local level — that’s your partners’ territory. Which means your ability to connect.

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CRM 101

Allana McDonald, Kobie , Kobie Marketing | February 10 2025

In an era dominated by digital transformation, the way brands engage with their customers has become more complex, and more critical, than ever. Customer Relationship Management (CRM) helps brands.

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2025 Predictions: Navigating the Next Wave of Customer Loyalty

The Bond Brand Loyalty Team , Bond Brand Loyalty | February 07 2025

As we head into what’s sure to be another dynamic year, we’ve prepared a list of the top trends and predictions that we anticipate will be at the forefront for 2025.2024, as outlined in.

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Travel Rewards Trends for 2025 and Beyond

The Switchfly Team , Switchfly | February 06 2025

Travel rewards have long been a favorite among individuals and organizations alike, offering a unique way to incentivize, recognize, and retain employees while adding a touch of adventure to work.

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Shiny Objects or Table Stakes: Navigating Loyalty Program Innovations

The Kobie Marketing Team , Kobie Marketing | February 05 2025

In the ever-evolving landscape of loyalty programs, distinguishing between fleeting trends and essential features is important. Kobie’s 2024 Consumer Research Report examines the.

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8 Trends Shaping the Future of Brand Loyalty and Customer Experience

The Phaedon Team , Phaedon | February 03 2025

As we approach 2025, the landscape of brand loyalty stands at a transformative crossroads. Economic pressures, technological advancement, and evolving consumer expectations are converging to reshape.

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Exploring the Intersection of B2B and B2C Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | January 31 2025

While B2B and B2C loyalty programs often appear fundamentally different—with varied decision-making dynamics, shopping channels, and customer priorities—they share more common ground than.

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