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Supplier-Contributed Blogs

Naughty or Nice? Assessing Your Loyalty Program’s Holiday Report Card

Randy Hernandez, Capillary , Capillary Technologies | December 23 2024

Take stock of your loyalty efforts—simple tips and strategies to delight customers and drive growth in the new year.  It’s that time of year again.  In addition to .

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How Gamification Can Mitigate Financial Liability in Point-Based Loyalty Programs

The CataBoom Team , CataBoom | December 20 2024

Point-based loyalty programs have become a cornerstone of many successful brands. They offer a powerful tool to boost customer retention, increase sales, and foster brand loyalty. However, they also.

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Leveraging AI for Scalable Personalization for Marketing Success

Courtney Hofbauer, Bounteous , Bounteous | December 19 2024

Efficiency and customer-centricity are more vital than ever for businesses to succeed.Reports indicate that 66% of consumers expect companies to understand their unique needs and.

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Emotional Loyalty: What’s Data Got to Do With It?

Mary Carter, Kristi Boesen, Phaedon , Phaedon | December 18 2024

Businesses are increasingly recognizing the power of emotional loyalty in fostering long-term customer relationships that drive engagement, advocacy, and identity.  At Phaedon, we call this the.

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Designing Fraud-Proof Loyalty Programs: Integrating Security Without Compromising Experience

Trevor Clarke, Bond Brand Loyalty , Bond Brand Loyalty | December 17 2024

Fraudsters are targeting loyalty programs at a rapidly increasing rate, with The Loyalty Security Association (LSA) estimating that an incredible $3.1 billion in redeemed points are.

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Loyalty Features: Advanced Loyalty Strategies for the Modern Customer

Bharat Menon, Capillary , Capillary Technologies | December 16 2024

Today’s loyalty landscape is vastly dynamic, teeming with shifting consumer preferences, fierce competition, and a dynamic market. At the heart of what makes a loyalty program genuinely.

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Optimize Loyalty Fraud Prevention to Improve Member Experiences

Mark Halterman, Lauren Sutherland, Phaedon , Phaedon | December 13 2024

Fraud, including loyalty fraud, can negatively impact consumer trust Fraud comes in many forms—cyberattacks, fake or stolen identities and payments—all of which.

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Harnessing Salesforce Journey Builder for Dining Loyalty Success

Courtney Hofbauer, Salesforce , Bounteous | December 12 2024

Creating a successful loyalty journey for dining patrons requires a strategic approach that can set your business up for long-term success. A well-designed loyalty program encourages repeat visits.

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Sustainable Loyalty: Integrating Environmental Responsibility into Customer Engagement

The Phaedon Team , Phaedon | December 11 2024

In today’s world, sustainability is not just a buzzword; it’s a movement reshaping how businesses operate and engage with their customers. As consumers become more environmentally.

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Using AI and Predictive Analytics to Elevate Your Holiday Campaigns

The Baesman Team , Baesman | December 10 2024

As the holiday season approaches, the stakes for brands of all sizes are higher than ever. It’s not just about selling—it’s about standing out in a crowded marketplace, creating.

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GenAI: Unlocking Customer Obsession and Deeper Emotional Loyalty

Emily Merkle and Nate Thompson, Phaedon , Phaedon | December 09 2024

In today’s competitive landscape, brands are constantly seeking innovative ways to foster deeper emotional connections with their customers. Enter GenAI—a game-changing technology.

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GenAI Journey: Crafting an Effective Measurement Plan

Emily Merkle, Phaedon , Phaedon | December 05 2024

Establishing a well-designed measurement plan for GenAI implementation is not just a good practice; it’s a critical step in ensuring the success and value of your AI initiatives and.

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