Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Put the ‘Person’ Back into Personalization

Emily Merkle, Phaedon , Phaedon | April 08 2025

Remember walking into your favorite neighborhood café, where the barista not only remembers your name but knows exactly how you like your coffee? That feeling of being truly seen as an individual.

Personalization

The Recipe for Data Management

The Kobie Marketing Team , Kobie Marketing | April 07 2025

There is rarely a rigid, black-and-white view of the world. True, 1+1 always equals 2, but in most of life’s experiences, there are typically many ways to go about things. Within the loyalty.

Data Analytics

Nurturing Customer Loyalty: A Guide to Retention Marketing

The Baesman Team , Baesman | April 04 2025

The goal is simple: to nurture customer loyalty beyond the first purchase. This involves creating positive customer experiences and building strong relationships.Why is this important? Because loyal.

Loyalty / Rewards Programs

For Brands, Expanding Isn't Easy in a Global Data Economy

Kate Jacobson, Epsilon | April 03 2025

As the world becomes more connected than ever, brands are considering their global marketing strategies. But entering new global markets is far easier said than done.Not only are people more.

Nested Loyalty: The Future of Customer Loyalty

Seema Bihari and Sean Claessen, Bond Brand Loyalty , Bond Brand Loyalty | April 02 2025

While en route to India, during a three-hour layover in Qatar, I had the opportunity to explore the highly acclaimed Qatar Airport and discover the various experiences it had to offer. One particular.

Loyalty / Rewards Programs

The Future of Loyalty Programs: Why Mobile Wallet Loyalty Passes Are a Game Changer

Taras Tsyrkun, Bambu , Bambu | April 01 2025

Consumers today expect loyalty programs to offer simplicity, personalization, and instant access. Unfortunately, many traditional loyalty programs fail to meet these expectations, often resulting in.

Loyalty / Rewards Programs

What is Retention Marketing and How to Start

The Baesman Team , Baesman | March 31 2025

Attracting new customers is essential, but it's only one part of building a successful brand. To create a business that endures, companies need to look beyond one-time buyers and focus on.

Digital / Direct Marketing

In 2025, Skip the Trends and Focus on the Fundamentals

Mike Pollack, Epsilon | March 28 2025

If you want to transform your marketing in 2025, look past what’s in vogue. Start focusing on creating a foundational understanding of your customer that you can leverage to build real.

Digital / Direct Marketing

Green Loyalty Programs: How to Drive Sustainable Customer Engagement?

The Comarch Team , Comarch | March 27 2025

To operate and grow, a business should be honest and make sustainable choices. It should also share the same values as its customers, not just in statements but in .

The Future of Fuel Retail: How Mobility-as-a-Service (MaaS) is Changing the Industry

Anupama Basu, Capillary , Capillary Technologies | March 26 2025

Fuel retail is evolving, with Mobility-as-a-Service (MaaS) reshaping customer experiences and digital transformation leading the way. Discover how retail mobility solutions are driving the future.

Loyalty Beyond Discounts

Sean Claessen, Bond Brand Loyalty , Bond Brand Loyalty | March 25 2025

Discounts have increasingly dominated the path to customer loyalty reshaping how businesses approach customer retention and engagement. This shift is evident across various industries, from retail.

Loyalty / Rewards Programs

How Analytics-Driven Personalization Builds Loyalty in Mobile Apps

The Baesman Team , Baesman | March 24 2025

Mobile apps have become an essential tool for businesses aiming to cultivate loyal customers. Beyond simply providing convenience, they offer a platform for deeper engagement, relationship-building.

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