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Supplier-Contributed Blogs

The Partnership Revolution: How Brand Collaborations are Elevating Loyalty Programs

Denise Holt, Lauren Sutherland, Phaedon , Phaedon | June 04 2025

Customer expectations are shifting from single-brand loyalty programs toward more flexible, lifestyle-integrated experiences. To meet this change, brands are looking to strategic partnerships that.

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Sustainable Travel in Loyalty Programs: Balancing Profit with Planet

The Switchfly Team , Switchfly | June 03 2025

The travel industry stands at a unique crossroads. As post-pandemic recovery continues, the focus has expanded beyond value and convenience to include something much more critical: sustainability.

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Get the best view of your customer with the right CDP

Kate Jacobson, Epsilon | June 02 2025

What is identity? In marketing, identity refers to a brand's understanding of a real person—information, behaviors and preferences—as they consume digital content and make.

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How Smart Cities Are Pioneering the Next Generation of Loyalty Programs

Alexis Kvamme, Capillary , Capillary Technologies | May 30 2025

Discover how smart cities are redefining loyalty beyond shopping—rewarding sustainable, community-focused actions that build habits and foster emotional connections. Learn what loyalty leaders.

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Navigating the Horizon: Five Key Challenges to Creating More Loyal Customers in Travel and.

Ned Shugrue, Phaedon , Phaedon | May 29 2025

The travel and hospitality industry has undergone dramatic transformation in recent years, presenting unique challenges for brands aiming to capture and maintain customer loyalty. From global booking.

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10 Must-Have Travel Loyalty Program Features

The Switchfly Team , Switchfly | May 28 2025

Travel loyalty programs have evolved from simple perks into strategic engines for customer engagement and revenue. As expectations for personalization, seamless access, and smarter rewards grow,.

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The Benefits of Non-Cash Rewards in a Volatile Market

The Maritz Team , Maritz | May 27 2025

As manufacturing margins narrow under the double squeeze of tariffs and incentive costs, non-cash rewards offer a strategic lifeline. Discover how to maintain partner motivation while protecting your.

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Customer Loyalty Isn't Given—It's Earned. Here's How to Nurture It.

Miata Boayue, Epsilon | May 23 2025

It’s a long-held belief that when it comes to loyalty, what people give is what people expect to receive. This is especially relevant for the consumer-brand relationship. Consumers are.

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Digital Wallets and the New Era of Customer Loyalty

Taras Tsyrkun, Bambu , Bambu | May 22 2025

Loyalty programs remain a cornerstone of customer retention, but the tools we’ve relied on—plastic cards, punch cards, and loyalty apps—are no longer enough. Today’s consumers.

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Keeping Up With the Times: Trends in Employee Rewards

The Switchfly Team , Switchfly | May 21 2025

Employee rewards programs are becoming increasingly important for companies looking to attract and retain top talent. While traditional forms of employee recognition and rewards, such as bonuses or.

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The Evolving Retail Landscape: Six Challenges to Building Customer Loyalty

Ned Shugrue, Phaedon , Phaedon | May 20 2025

In today’s rapidly evolving retail landscape, brands face unprecedented challenges in capturing and retaining customer loyalty. The digital revolution has transformed how consumers shop.

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5 Data Secrets Behind the Success of World-Class Loyalty Marketing Programs

Josh Singer, WillowTree , WillowTree | May 19 2025

About a year ago I was attending an event at the Providence Performing Arts Center with my wife and my mother when I felt an elbow-nudge mid-show. My mom leans over and whispers, “We need to go.

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