Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Future of Loyalty Programs: Why Mobile Wallet Loyalty Passes Are a Game Changer

Taras Tsyrkun, Bambu , Bambu | April 01 2025

Consumers today expect loyalty programs to offer simplicity, personalization, and instant access. Unfortunately, many traditional loyalty programs fail to meet these expectations, often resulting in.

Loyalty / Rewards Programs

What is Retention Marketing and How to Start

The Baesman Team , Baesman | March 31 2025

Attracting new customers is essential, but it's only one part of building a successful brand. To create a business that endures, companies need to look beyond one-time buyers and focus on.

Digital / Direct Marketing

In 2025, Skip the Trends and Focus on the Fundamentals

Mike Pollack, Epsilon | March 28 2025

If you want to transform your marketing in 2025, look past what’s in vogue. Start focusing on creating a foundational understanding of your customer that you can leverage to build real.

Digital / Direct Marketing

Green Loyalty Programs: How to Drive Sustainable Customer Engagement?

The Comarch Team , Comarch | March 27 2025

To operate and grow, a business should be honest and make sustainable choices. It should also share the same values as its customers, not just in statements but in .

The Future of Fuel Retail: How Mobility-as-a-Service (MaaS) is Changing the Industry

Anupama Basu, Capillary , Capillary Technologies | March 26 2025

Fuel retail is evolving, with Mobility-as-a-Service (MaaS) reshaping customer experiences and digital transformation leading the way. Discover how retail mobility solutions are driving the future.

Loyalty Beyond Discounts

Sean Claessen, Bond Brand Loyalty , Bond Brand Loyalty | March 25 2025

Discounts have increasingly dominated the path to customer loyalty reshaping how businesses approach customer retention and engagement. This shift is evident across various industries, from retail.

Loyalty / Rewards Programs

How Analytics-Driven Personalization Builds Loyalty in Mobile Apps

The Baesman Team , Baesman | March 24 2025

Mobile apps have become an essential tool for businesses aiming to cultivate loyal customers. Beyond simply providing convenience, they offer a platform for deeper engagement, relationship-building.

Harnessing The Power of AI to Revolutionize B2B and Channel Partner Marketing

Dwenya Pouncy, Ansira , Ansira | March 21 2025

Artificial intelligence (AI) is revolutionizing the landscape of B2B and channel partner marketing. As businesses strive to enhance their marketing strategies, AI offers unprecedented opportunities.

Artificial Intelligence

Fourth of July 2025: Light-Up Your Digital Marketing Strategy

Danny O'Reilly, Wunderkind , Wunderkind | March 20 2025

The Fourth of July weekend isn’t just about fireworks, BBQs, and inebriated renditions of The Star-Spangled Banner—it’s a major revenue opportunity for forward-thinking brands.

Digital / Direct Marketing

The Game of Loyalty: Gamification’s Role in Customer Retention

The Kobie Marketing Team , Kobie Marketing | March 19 2025

Why Gamification?Loyalty has never been just about points and discounts – it’s about engagement, excitement, and emotional connection. Today’s consumers expect brands to deliver.

Gamification

Epsilon expands adult age data coverage: Key updates for 2025

Laura Griffith, Epsilon | March 18 2025

Adult age demographics are among the most critical components of a national consumer database, shaping how brands identify, target and engage with consumers—but they're not always easy to.

Data Analytics

Boost Customer Experience with a Mobile Marketing Platform

Taras Tsyrkun, Bambu , Bambu | March 17 2025

Mobile marketing platforms have quickly become essential tools for brands aiming to connect more meaningfully with their customers. As consumers increasingly rely on their smartphones for everything.

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