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Supplier-Contributed Blogs

Economic Pressure & Customer Behaviour: Managing Your Loyalty P&L in a Shifting Market

Michelle Sequeira Yee, Bond Brand Loyalty , Bond Brand Loyalty | July 25 2025

Retailers across North America are facing intensifying economic headwinds. In both Canada and the U.S, persistent inflation, elevated interest rates, fluctuating currency value, and shifting trade.

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Customer Loyalty Analytics: Your 8 Must-Measure Metrics

The Blings Team , Blings | July 24 2025

Unless you’re a loan provider, your customers don’t owe you anything. It’s excellent news for them and bad news for you—while they can shop around for other brands, you must.

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How to Turn Loyalty Points into Cultural Travel Rewards

The Switchfly Team , Switchfly | July 23 2025

In today’s experience-first economy, consumers expect more from loyalty programs than transactional perks like discounts or cashback. They want meaningful, memorable rewards&mdash.

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Acquire New Customers With Richer Insights Using Clean Rooms

The Epsilon Team | July 22 2025

Marketers are struggling with new ways to uncover new customers, but they don’t have to be.While retention strategies remain top-of-mind for many brands, finding new customers is important, too.

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How to Use Digital Wallet Passes for Geolocation-Based Notifications

Taras Tsyrkun, Bambu , Bambu | July 21 2025

Getting customers into your store is harder than ever. Traditional ads often miss the moment, and most mobile campaigns get lost in the noise. But when you connect with people based on where they are.

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Driving Loyalty in the Automotive Industry: Why It Matters Now More Than Ever

Manan Kashyap, Capillary , Capillary Technologies | July 18 2025

It was in the 1930s, with the Great Depression hammering down car sales, that the first automotive rewards program came into being. Chrysler pioneered the factory-to-dealer discounts, allocating.

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Email Execution: Common Pitfalls to Avoid

The Baesman Team , Baesman | July 17 2025

Email remains one of the most powerful marketing channels in a brand’s arsenal. It’s cost-effective, measurable, and, when executed well, incredibly effective at engaging audiences.

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Is Your Loyalty Program as Healthy as You Think?

The Kobie Team , Kobie Marketing | July 16 2025

Your Loyalty Program’s Pulse CheckYou can’t optimize what you don’t measure. And when it comes to loyalty programs, many brands rely on incomplete diagnostics – focusing.

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Reimagining Healthcare Communication for the Modern Consumer

Connor Birkner, Laura Duntley, Phaedon , Phaedon | July 15 2025

Personalizing the healthcare experience has become a top priority for today’s healthcare brands, and with good reason. Beyond meeting rising patient expectations, tailored communication and.

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Membership Mindset: Your Gateway to Profitability & Emotional Loyalty

Seema Bihari, Bond , Kobie Marketing | July 14 2025

Part I: How is a Membership Model Different Than a Subscription Model?In the retail world, "membership" and "subscription" are frequently used interchangeably, confusing consumers.

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Part 2: The Loyalty Stack: Identity, Intelligence & Infrastructure

The Kobie Team , Kobie Marketing | July 11 2025

Part 2 dives deeper into how loyalty programs power precision retail media. With CRM as the orchestration engine and data infrastructure as the connective tissue, retailers can turn scattered.

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From Data to Devotion: 5 Strategies for Scalable, Profitable Customer Loyalty

The Baesman Team , Baesman | July 10 2025

In retail today, the mandate is clear: personalization is no longer a trend. It is foundational. Loyalty cannot be sustained through generic discounts or passive point accrual. And while brands are.

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