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Supplier-Contributed Blogs

10 Must-Have Travel Loyalty Program Features

The Switchfly Team , Switchfly | May 28 2025

Travel loyalty programs have evolved from simple perks into strategic engines for customer engagement and revenue. As expectations for personalization, seamless access, and smarter rewards grow,.

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The Benefits of Non-Cash Rewards in a Volatile Market

The Maritz Team , Maritz | May 27 2025

As manufacturing margins narrow under the double squeeze of tariffs and incentive costs, non-cash rewards offer a strategic lifeline. Discover how to maintain partner motivation while protecting your.

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Customer Loyalty Isn't Given—It's Earned. Here's How to Nurture It.

Miata Boayue, Epsilon | May 23 2025

It’s a long-held belief that when it comes to loyalty, what people give is what people expect to receive. This is especially relevant for the consumer-brand relationship. Consumers are.

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Digital Wallets and the New Era of Customer Loyalty

Taras Tsyrkun, Bambu , Bambu | May 22 2025

Loyalty programs remain a cornerstone of customer retention, but the tools we’ve relied on—plastic cards, punch cards, and loyalty apps—are no longer enough. Today’s consumers.

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Keeping Up With the Times: Trends in Employee Rewards

The Switchfly Team , Switchfly | May 21 2025

Employee rewards programs are becoming increasingly important for companies looking to attract and retain top talent. While traditional forms of employee recognition and rewards, such as bonuses or.

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The Evolving Retail Landscape: Six Challenges to Building Customer Loyalty

Ned Shugrue, Phaedon , Phaedon | May 20 2025

In today’s rapidly evolving retail landscape, brands face unprecedented challenges in capturing and retaining customer loyalty. The digital revolution has transformed how consumers shop.

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5 Data Secrets Behind the Success of World-Class Loyalty Marketing Programs

Josh Singer, WillowTree , WillowTree | May 19 2025

About a year ago I was attending an event at the Providence Performing Arts Center with my wife and my mother when I felt an elbow-nudge mid-show. My mom leans over and whispers, “We need to go.

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Cobranded Credit Cards: To Fee or Not to Fee

The Lacek Group Team , The Lacek Group | May 16 2025

Credit cards are a powerful tool for brands looking to deepen customer loyalty, drive revenue, and create lasting engagement. In fact, according to a recent study, customers who became cardholders.

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How to Navigate iOS18’s Impact on Email Engagement

Sarah Hall, Wunderkind , Wunderkind | May 15 2025

The latest version of Apple’s iOS18 introduced several features that impact the inbox. Rolled out on January 28th and now auto-updating for users, these changes may affect how your brand&rsquo.

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Smarter Incentives Through Data, Science and Design

The Maritz Team , Maritz | May 14 2025

Discover how exceptional incentive programs leverage data, behavioral science, and strategic design to drive measurable results. With insights from Product Director Casey Epley, we explore Maritz'.

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6 Tips for Future-Proofing Your Data to Enhance Personalization: A Quick Guide to Formatting and.

, WillowTree | May 13 2025

Personalized customer experiences aren't just accepted — they're expected, according to 80% of consumers in BCG's recent 23,000-person survey. From customized greetings to.

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Loyalty That Cares: Rewarding Eco-Conscious Consumers for a Healthier Planet

Alexis Kvamme, Capillary , Capillary Technologies | May 12 2025

Brands are redefining loyalty by integrating sustainability—rewarding eco-friendly choices to drive engagement, brand equity, and long-term impact. Read along to know how.   In a world.

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