Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty Lessons from Pokémon Go

Kevin Nix , Marigold Engage + by Marigold | July 28 2016

When you see a mobile application exceed the use of Twitter in a little over a week of existence, it demands your attention. So, with the help of my 19-year-old daughter who loves the game, I jumped.

Engage Your Customers: Localizing a Global Experiential Marketing Campaign

The BI WORLDWIDE Team , BI WORLDWIDE | July 28 2016

Many Fortune 1000 brands can attribute their success to global footprints that drive up revenue on a massive scale. They benefit greatly from having a wide and vast set of customers. However.

Big Data: The Last Mile

Yotam Benami , Idomoo Ltd. | July 27 2016

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial.

Don’t Overlook Opportunities to Leverage Marketing Data and Analytics

Jay Mellman | July 26 2016

You’ve heard all about data and analytics, in fact you may be tired of hearing about it. The challenge, then, is to move beyond talking about it and figure out what to do about it. We hear.

The Rise of the Machines - Fact or Fiction in Data Analytics?

Jesus Garcia , emnos | July 25 2016

With movies such as Avengers – Age of Ultron and the ubiquitous Terminator franchise, Hollywood continues to kindle the debate on man versus machine focusing on everything that can go wrong.

5 Facts That Show Emoji Marketing Is Here to Stay

Natalie Unger , Signal | July 21 2016

World Emoji Day 2016 took place on Sunday, July 17, proving that these digital symbols have earned their place along side celebrations such as National Ice Cream Day and International Fun at Work Day.

Digital / Direct Marketing

The Benefits of Designing Your Customer Touch Points from the Customer Perspective

James Heisler , Confirmit | July 20 2016

It is a marketing axiom that successful companies are those where the brand promise is matched by what the customer experiences. Accordingly, most major companies, particularly those in service.

Six Reasons Loyalty is Right for CPGs

Kelli Ask | June 07 2016

Though loyalty programs have been around for decades, loyalty is definitely worth a new, closer look. Below are six common CPG marketing challenges and a look at how loyalty can help: Build.

What Can We Learn From Millennials?

Bernard Chung ,Patrick Willer , SAP | June 23 2015

Millennials are the last generation with a front row seat experiencing the change from analogue to digital. Their youthful eyes saw the world turn global and connected. They were witness to the.

The Secret Sauce for Digital Transformation

Bernard Chung ,Ed Anuff , SAP | June 18 2015

Every business has the potential to be a digital business. More importantly, every business must become a digital business. As the number of smart, connected devices—from phones to cars to.

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