Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The 3 Things That Matter in ABM: The Executive Perspective

Chris Sullivan , PK | October 26 2016

Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted ABM pilots to deploying ABM.

CRM (Customer Relationship)

How Enterprise Puts "Useful" into High Gear

Ben Gaddis , T3 | October 26 2016

“Let’s just get through this and get to our destination” is a common theme for consumers renting cars. We’ve all sat on the rickety shuttle from the airport to the rental.

A Fraudster’s Ticket into Loyalty: Travel Program Operators Beware

Carlo Pirillo , Bond Brand Loyalty | October 26 2016

Over the past 15 years, loyalty programs have enjoyed a relatively low level of fraudulent activities. However, in recent months we have seen the level of loyalty program and loyalty card fraud.

Millennials, Mobiles, and Mobility

Parag Pathak , Pointillist | October 24 2016

If baby-boomer’s cultural challenge was handling the rate of change, millennials have nailed it. They expect it. They are as familiar and comfortable with their technology as a boomer is with a.

Digital marketing capabilities: Belief vs. Reality

Epsilon Marketing | October 19 2016

Anyone involved in marketing knows that the industry has changed dramatically over the last decade and it’s accelerated even faster in the past five years thanks to digital technology. As.

Three Things Guests Need From Hotels

Ben Gaddis , T3 | October 18 2016

As a group, hotels are rated as the most useful among travel and hospitality brands. Holiday Inn is #1 across the entire category and is joined at the top by Marriott, Hyatt, and Hilton. In fact.

Customer Service / Satisfaction

Lessons From a Reformed Data Hoarder

James Kupras , Signal | October 13 2016

“Collect everything.”That is, word-for-word, the direction I was given by a client regarding their desired data collection strategy. As a former director at a big global media agency, my.

Who Gets to Go to the Marketing Heaven? 3 Deadly Sins of the Contemporary Loyalty Programs

The Comarch Team , Comarch | October 11 2016

Nowadays, in the extremely competitive market, omnipresent technology and marketing overload- the importance of building solid relationships with customers is crucial and should be one of the key.

It's Time to Face the Truth: Discounts Do Not Drive Loyalty

Brenda Thielbar | October 11 2016

Quick question: What are NOT drivers of customer loyalty?Answer: Discounts, rebates, BOGO offers – even free burritos. These may appear to be effective business strategies.

Accelerate Your Enterprise Lead Generation Engine (Infographic)

The Lenati Team , PK | October 06 2016

Marketers are expected to do more with less, increasing YOY pipeline growth with limited budgets. Optimizing an existing lead generation engine will only get marketers so far. Marketers should not.

Digital Transformation: Omnichannel – the Power of Physical and Digital

Lisa Sutrick , Pitney Bowes | October 03 2016

When people think of digital transformation, their minds tend to hone in on just that first part: digital. That’s a pretty understandable reaction and, after all, if “digital&rdquo.

How to Manage MarTech- Interview by Scott Brinker of Chiefmartec

Liam O'Connor , PK | October 03 2016

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises.

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