Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

3 Loyalty Trends That Will Make A Difference In 2017

Matt Goppee | January 03 2017

Building loyalty is paramount for brands looking to distinguish themselves and build a deeper relationship with their customer-base. Customers that feel like a particular brand understands them and.

Customer Data Powers Next-Generation Touchpoints

Kelly Davis , Signal | December 29 2016

The Internet of Things. Artificial intelligence. Virtual reality. These rising technologies will both create and be improved by customer data. So the identity infrastructure a marketer creates today.

3 Ways to Seize the Benefit of Email’s Versatility

Pamela McAtee | December 22 2016

Be nimble. Make sure your marketing plans can adapt to change. Sound familiar? That’s the life we live as marketers in the era of digital transformation. Although we spend months in planning.

Smart Brands Use Loyalty to Turn Holiday Shoppers into Long-term Customers

Chris McLaren | December 21 2016

eMarketer’s recent study suggests loyalty programs influence many customers as to where they decide to shop during the holidays. In fact, it states that over half of US internet users believe.

Loyalty / Rewards Programs

Customer Identity Drives Omnichannel Engagement

Neil Joyce , Signal | December 19 2016

Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers.Marketers, it appears.

Amazon Go: Rewarding Customers with Time and Trust

Kevin Nix , Marigold Engage + by Marigold | December 14 2016

In case you missed it, Amazon, Inc. is launching a new store in Seattle that aims to streamline the in-store shopping experience, and is poised to shake up the market. Called Amazon Go, shoppers.

4 “Customer Obsessed” Digital Messaging Trends of 2016

Lauren Gentile & Kara Trivunovic | December 08 2016

2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A.

Three Marketing Tactics That Will Strike a Chord With Consumers

The Snipp Team , Snipp | December 07 2016

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales. The only way to a better customer.

The Virtual Playing Field

Davis Sehlke , T3 | December 07 2016

Imagine that you have access to the best seats available at any sporting event at a fraction of the cost. What if it became possible for you to sit courtside at the NBA Finals or behind home plate at.

Why Marketing Analytics Differs from Other Types of Business Analytics

The Cogensia Team , Cogensia Loyalty Solutions | December 06 2016

7 contrasts IT Executives need to know before making investments Technology has upended industries, capabilities, and functions, and has the ability to automate a great number of tasks. The.

Data Analytics

Amazon Go Shows That Most Retailers Still Haven’t Learned

Martin Mehalchin , PK | December 06 2016

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into a chain with hundreds.

A Quick Guide To Help You Cash In This Holiday Season

Andrew Cauthron , DataCandy | December 01 2016

Hey retailers! The holidays are fast approaching – are you ready?This festive time of year presents the perfect opportunity to delight customers while increasing their loyalty to your brand. We.

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