Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Value Pyramid & Creating Loyalty

Denis Pombriant , Marigold Engage + by Marigold | January 18 2017

There are several truths of customer loyalty that continue to prove out, though many businesses have been slow to adapt to their reality.First, and this is no surprise to anyone, loyal customers.

Customer Engagement

What Does a Chief Customer Officer Need to Be Successful?

Lisa Harmer , InMoment | January 17 2017

The role of Chief Customer Officer or Chief Experience Officer is still relatively new, and enterprise businesses are struggling to understand the role itself, and the roadmap to success.According to.

How Best-In-Class CX Leaders Get There: The Customer Experience Value Chain

The Mcorp Team , McorpCX | January 17 2017

For the last several years, improving customer experience has been rightfully viewed as one of the most important things any organization can do to drive value. In fact, the phrase is used with the.

How to Build an Empire with Personalized Video Content Marketing

Alexandra Gehringer , Idomoo Ltd. | January 17 2017

The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term.

Year in Review: What 2016 Taught Us Not to Do with Loyalty Programs in 2017

The DataCandy Team , DataCandy | January 17 2017

Loyalty programs were on everyone’s minds in 2016 – for better or for worse. From Chipotle to Air Miles’ mistakes in customer loyalty management, one must learn from this and.

How to Battle Non-Response In Market Research

The Virtual Incentive Team , Virtual Incentives | January 12 2017

A couple of months ago, an opinion article in the Los Angeles Times spurred a discussion about the use of incentives and rewards in the market research space. As a result, both the AAPOR and the.

The Future of Identity Is Persistence and Portability

Nick McCarthy , Signal | January 12 2017

Identity resolution is not a one-and-done. Rather, it is best viewed as an ongoing process.To optimize this process, marketers must think holistically about all of their customer data collection and.

Data Analytics

3 Things Your Hotel's Rewards Program Isn't Doing (But Should Be)

Lindsay Bloom | January 12 2017

WalletHub recently published a comparison of the 12 largest U.S. hotel chains’ rewards programs to help consumers navigate the confusing realm of points and status tiers. The results of.

What Millennials Want from QSR Loyalty Programs

Kim Finnerty | January 10 2017

Engaging customers is hard. There are more than 30 billion mobile moments happening every day in the U.S. according to research from Forrester Research, Inc. And marketers must be ready to meet.

The One Marketing Automation Hack That Deserves Your Attention

Alexandra Gehringer , Idomoo Ltd. | January 04 2017

What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions..

CX Lessons from 2016 (And Why You Should Stay Curious in 2017)

Simon Fraser , InMoment | January 04 2017

Earlier this year I shifted my priorities and focus, and chose pleasure and purpose over other engrained habits and needs.I was so “busy being busy” that I had forgotten the evident.

Mass and Personalized – Contradictory or Complementary?

Florian Baur , emnos | January 04 2017

In mature markets most retailers and FMCG suppliers rely heavily on mass promotion to retain and increase market share – despite a broad agreement that more personalised communication is needed.

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