Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Why marketing automation isn’t bringing you immediate success

Jay Malowney | November 18 2016

Nearly every organization is using some sort of marketing automation today. Just like CRM helped automate sales during the previous decade, today marketing automation promises to help create a more.

Analytic Hierarchy of Needs

The Cogensia Team , Cogensia Loyalty Solutions | November 15 2016

About a week ago I was meeting with some of our analytic staff discussing differentiated strategies for distinct markets. It was one of those rare, fun conversations that extends beyond tactical.

Data Analytics

Rewriting the Script for Loyalty Programs

James Lanyon , T3 | November 15 2016

If it costs five to ten times more to acquire new customers than it does to sell to an existing one, then why don’t brands create loyalty programs that benefit their existing customer.

Three Things Marketers Can Learn From the 2016 Election

Kathy Menis , Signal | November 11 2016

If there is one key take-away for marketers from this year’s big Election Day Surprise, it’s this:It’s about the data, stupid.As Americans stood in line to cast their votes on.

Data Analytics

For Luxury Brands, the Time is Now – as in, Right Now – to Adopt Mobile Clienteling

Kevin Nix , Marigold Engage + by Marigold | November 07 2016

Luxury brands all know that maintaining a high level of personalized service for their discriminating and well-heeled clients is an imperative. Often referred to as “clienteling,” high.

Google’s Approach to Virtual Reality

Davis Sehlke , T3 | November 04 2016

Google has a long history of developing ambitious projects far beyond its search engine. From its Chrome browser to Android operating system, the company has continued to provide valuable software to.

Offline Data Is Critical to Winning the Hearts of Digital-First Customers

Jon Padilla , Signal | October 31 2016

With all the focus on digital marketing, it’s easy to lose sight of the fact that the majority of consumer spending still takes place offline. Sure, foot traffic is dwindling. Stores are.

Mobile Trends to Watch: October 2016

The 3C Team , 3Cinteractive | October 28 2016

It’s an undeniable fact mobile technology is continually on the move. As the technology evolves, it’s important to stay up-to-date. Whether you’re new to the mobile industry or.

Why online retailers are leveraging offline marketing tactics

Jackie Marquis | October 28 2016

The emergence of pure play online retailers has caused disruption in the retail landscape since the launch of Amazon in 1995. Online sales continue to make gains. In Q2 of this year, e-commerce sales.

Increasing Sales With Personalized Marketing

The Clutch Team , Clutch | October 28 2016

In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously.

The 3 Things That Matter in ABM: The Executive Perspective

Chris Sullivan , PK | October 26 2016

Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted ABM pilots to deploying ABM.

CRM (Customer Relationship)

How Enterprise Puts "Useful" into High Gear

Ben Gaddis , T3 | October 26 2016

“Let’s just get through this and get to our destination” is a common theme for consumers renting cars. We’ve all sat on the rickety shuttle from the airport to the rental.

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